Experience Siemens Cooking with TLC Marketing
Posted by suzanne.rolfe | 19 June
Bosch and Siemens Home Appliances (BSH) take luxury experiences out of the kitchen with their latest TLC consumer campaign.
Directing consumer focus to their latest fried-ware and cookware packages, TLC Marketing created, implemented and launched a ‘twist’ on Siemens usual customer cash back offer.
For every Siemens ‘Cooking Pack’ purchased during the specified promotional period, customers were rewarded with a RedBalloon experience up to the value of $500.
And for every Siemens SBS Fridge purchased during the specified promotional period, customers were rewarded with a $250 David Jones gift card (dependant on spend level), where a customer has the ability to create their own ‘Siemens Experience’.