YouiRewards - An Industry First
Posted by nikki.saunders | 24 January
In November 2016, Youi, a leading Australian auto insurance company, launched an unforgettable loyalty program that is a first of its kind in the marketplace.
Joining forces with TLC Marketing Worldwide and using our wide network of partners to the fullest, YouiRewards was developed. Through a bespoke app developed by Youi’s in-house team, customers receive 50% of their policy value back in the form of “Youi Dollars”, which are used to redeem valuable rewards at a dollar-for-dollar value.
Customers who download the app are greeted with a host of great awards, from partners such as Event Cinemas, Flight Centre, Ticketek, Lorna Jane, Hungry Jacks and more.
YouiRewards app is available to download through the Google Play and Apple App Stores.
Youi CEO Danie Matthee praised the campaign, saying "The delivery of a mobile rewards program that provides benefits to customers based on their insurance premiums is an industry first and something we are extremely proud of."
One customer review on the Google Play store reads “The app makes it easy to create an account, and to link your policy/policies to it. I can’t wait to start using my YouiRewards!! Thanks Youi!”
The campaign is clearly off to a great start, and is positioned to make its mark in the auto insurance category.