Welcome to TLC UK
Two of TLC Marketing’s ‘emerging talents’ have been welcomed to join the prestigious Institute of Promotional Marketing (IPM) 30 under 30 programme, which recognises up and coming talent in the industry.
Account Manager, Clare Warwick, and Strategy Support Manager, Sophie Hockridge, will now have the chance to take part in a range of activities that are said to “enhance their capabilities” as well as equip them with new skills and knowledge that can be shared with the company and colleagues. They were both officially welcomed yesterday, 14th of December 2017, at The Arch in Marble Arch along with the other 28 candidates.Read more >
2017 is a special year for the best-selling, branded olive oil. In business for 150 years, naturally Filippo Berio wanted to celebrate their birthday in style. The campaign centred around winning a trip to the birthplace of Filippo Berio, Lucca, Tuscany and involved customers shaking a virtual tree to make the olives fall, before choosing one olive to reveal if they had won a prize or not. There were over 2,000 other prizes to be won.
Other prizes included magnums of prosecco, Vietri ceramics, Filippo Berio recipe books, oil and vinegar sets and Lavazza coffee machines.Read more >
Vodafone are a global telecoms giant, however, are a challenger in the UK broadband market. They face tough competition from the ‘Big Four’ Internet Service Providers (ISP) who collaboratively own 95% of the market.
With consumers becoming increasingly savvy, price alone is not going to win the battle, so what could Vodafone offer to make themselves more appealing to consumers against other ISP’s?
There is usually little differentiation between the added extras that ISP’s offer to consumers. Rewards usually centre on cashback or package add-ons such as mobile data boosts or access to added channels. This cluttered environment is highly confusing for consumers who face message overload, leading to a ‘choice coma’.Read more >
The first banking superhero has landed. In the build up to Christmas, also known as the month of sheer online shopping panic, Barclays have introduced a new champion to help keep us safe from virtual crooks. Newly launched and aptly named ‘Super-con’ is here to fight online crime and help keep your money safe.
No doubt you have spotted the TV ad by now, where Super-con is positioned as the must have Christmas toy. Forget the Batmobile of ’89, Barbie dolls of ’93 or the Furby’s of ’98, in 2017 every kid wants a Super-con figurine under the tree. However all is not as it seems. The site is a scam set up to steal your account details with no intention of sending the toy to you. Highlighting the fact that unfortunately, tricks like this are more common than you may think. In fact online crimes now account for half of all crime reported in the UK.Read more >
After renovating a children’s care centre in the hot sun of Johannesburg, it’s time for the TLC Trust to help those closer to home, who are sleeping rough on the cold streets of London.
There are 8,000 homeless people in the capital and with so many people facing Christmas on the streets, we just had to do something.
Working with The Spitalfields Crypt Trust, we’ve created an office collection box, where the generous TLC staff have been donating clothes and toiletries. We want each item to feel like a genuine gift, which is why we’ve enlisted our very own office ‘elves’ to help wrap up each item in christmassy paper and ribbon.Read more >
As Christmas approaches, it's the time for giving and last week, TLC Marketing travelled to Johannesburg to make the lives of local children a little bit better.
Staff from as far as Italy and Portugal travelled to South Africa for an unconventional working week, as they rolled up their sleeves and got stuck in with the renovation of a children’s care centre.
In partnership with JAM, we launched our charitable campaign in 2016, with the goal of creating better living conditions for rural Africans. Our latest venture has seen the much-needed renovation of the ‘Diepsloot Community Center’, meaning children can receive the education they deserve in a secure and safe environment.Read more >
After a successful 2017, we finish the awards season with four more trophies to add to our collection, thanks to our Pallas Foods loyalty scheme and Giant Chip Fork marketing campaign.
Being recognised in four different categories at the 2017 IMC Awards, we took home awards for ‘B2B’ and ‘Loyalty’ for the Pallas Foods Relish Rewards scheme and two more accolades for ‘B2B’ and ‘Direct 1:1’ for our ‘Giant Chip Fork’ campaign.Read more >
There seems to be a worrying trend emerging.
Plain expression models promoting brands are popping up everywhere. Staring down at us on our commute. Watching us from the back of toilet doors. Interrupting our relaxing browse through a magazine, it is an endless disruption.
Following on from the uninspiring ‘Trivago woman’ who in no way spurred us on to book a hotel, rather the opposite, causing uproar among advertisers and creatives alike. Standing vacantly beside a search engine she got under the skin of many in the industry and she was not easy to ignore. Her face has been plastered all over the tube stations in London as a constant reminder on our commute of the lack of creativity, leaving us all wondering “How the hell did that get signed off?” To my dismay the Uber Eats team seem to have taken their advertising cues from the comparison site too.Read more >
Back in 2015, we welcomed Emma Critchley (now Lloyd) to TLC Marketing. In those 2 years, Emma has been responsible for developing website content, bringing campaigns to life in our press releases and championing other bold and risqué campaigns along the way (it'll be hard to forget the time we held the Ted Baker parrot in a creative ransom).Read more >
In our last article, we set out to discover if our London neighbours proved or disproved the old wives tale that Londoners aren’t friendly. In part II, we have our final neighbourhood watch stories to help figure out if Londoners are indeed friends or foes.
Chloe Johnson, Premiums Account Manager.
Our neighbours house was like our second home when we were young and living in Brexley. They even helped to babysit us occasionally. Rather than running to the shop when we were running low on everyday essentials, they would always be happy to help out and we’d always repay the favour. We even had a gate built into the fence when we were younger so we could flutter between theirs and ours rather than knocking on each other’s front door. After moving, we now only say hello to our current neighbours.Read more >
Following on from our Home Movers research, which identified that Londoners are not particularly bothered if they move to a friendly neighbourhood or not, we decided to have some fun with our very own Londoners in the TLC office.
During our research of 1,000 people, we asked, “What was an important factor when deciding where to live?”. Outside of London, a friendly neighbourhood was the 4th most important factor to our respondents. However, in the capital, the want of a friendly neighbourhood ranked near the bottom in 7th place.Read more >
Recent findings show that London is the most sort after location for university studies, despite the city being the fifth most expensive place in the world to be a student.
Our study of 1,000 people found that 33% of students had relocated to London, for university, as part of their last house move. They chose the expensive capital instead of venturing elsewhere in the UK, despite the cost of living and house prices being the most important considerations pre move.Read more >
Section 363 of the Communications Act 2003 states that without a TV licence, it is against the law to watch or record any live TV programmes as they’re being shown on a television. So, why does it sit so low on the priority list for home movers?
Our recent survey of 1,000 people found that despite the threat of a heavy fine, the purchase of a TV licence for their new household ranked below buying new furniture, a fridge or a dishwasher. Surprisingly, the most important purchase for a new home is the internet, which came above insurance in second place.Read more >
Our recent study of 1,000 home movers shows that just under half of Londoners are living in rented accommodation, which is estimated to swallow up more than half of their salary.
The survey, conducted by our PR and Marketing team, found that 48% of the capitals city-goers are still renting, with the majority living in shared accommodation. This includes 6% who still live with their parents and contribute to bills. London’s renting figures are a stark contrast compared to the rest of the UK, where only 38% of those outside the capital are renting alone, in shared accommodation or contributing to bills whilst living with parents.Read more >
This week, P&O Ferries embark on an added value campaign which will provide customers with a unique offer which is a first for the company.
Customers will be able to claim £15 of fuel back when they book a P&O ferry from Dover to Calais or Cairnryan to Larne/Larne to Cairnryan.
P&O Ferries understand this is a challenging time for consumers, fuel is expensive and with the majority of customers boarding with their vehicle, it made sense to offer customers something relevant that they could all benefit from.Read more >
If you’re an Award winning writer, drop us a note.
Hi, I’m Dave, a talented Art Director (so my CD tells me) with three years agency experience. I work at TLC Marketing, The IPM’s Agency of the Year 2017.
I’ve been involved in many award-winning campaigns at TLC, but I’m now looking to raise my game. I’m hoping to find a writer to challenge and better my thinking (and spellings). In turn, I’ll try to reciprocate with a strong visual wit, a keen attention to detail, an enthusiasm for creating exciting work… and the occasional cup of tea.Read more >
Just be prepared to forget everything you think you know about how an agency works.
As a TLC Senior Account Manager (SAM) you will be responsible for the management of key client projects, including loyalty, working alongside the rest of the Client Service.
Who are you?
You are an expert project manager and strategic thinker. You will have a wide portfolio of loyalty projects from previous roles and will have experience in managing other multi-faceted campaigns.Read more >
After an amazing 1,000 respondents to our last piece of research, TLC wants to dig deeper into the minds of consumers.
The restaurant industry is a lucrative trade. With so many options available to us from breakfast to brunch to Mexican to Chinese, we're certainly spoilt for choice when deciding where to eat. With a wide array of options available to the public, there's rumours that restaurants are struggling to compete.
We've partnered with Design My Night, the innovative website that plans and books tailored nights out, to bring to you our Dining Out Survey. With many questions we want answering, we need your help.Read more >
Just be prepared to forget everything you think you know about how an agency works.
Who are you?
You’re a mid weight designer and art worker capable of great design work but happy to take creative and art direction.
You’ll be working for the world’s biggest brands across all disciplines and media, so need to demonstrate a strong brand empathy.
You’re brilliant at typography, layout and visualisation for advertising and promotional messaging, across all media including print and digital. Front end development not required.Read more >
Last month Mike Brinn, Global Loyalty Director and Rob Scott, Group Creative Director were invited to share their experience on how to build a successful loyalty scheme by driving true customer engagement. Here is what we learnt from the session.
“You need your customers more than they need you” isn’t a phrase uncommonly heard in the loyalty industry. It’s the customer centric approach we have been practicing for years and it’s never been more important as it is today. We live in challenging economic times that have forced consumers to be more considered with their spending. So how do you drive customer loyalty in a market demanding value for money?Read more >
This week we visited Technology for Marketing in London’s Olympia. A conference hall filled with the latest, greatest, and some not so great technology all designed to help make our lives as marketers that bit easier.
In between the stands were insightful, and again some not so insightful, Keynote speakers. One we found particularly interesting was a panel discussion with CX leaders, Mark Harrison, Customer Excellence Manager for Shell and Kristof Fahy, Chief Customer Officer for Ladbrokes Coral. The panel was chaired by David Hicks, CEO of TribeCX.Read more >
The Local Business Network has been created to encourage shoppers to stay local. Open exclusively to independent stores and small chains, businesses such as local florists, bakeries and dry cleaners are being hand-picked to join. Our Partnerships and Content team have been reaching out to the best in each town and your company could be next.
We understand that independent businesses are at the heart of the community, so promoting shoppers to spend their money locally, at these companies, will see small businesses prosper.Read more >
It’s no secret, there is a real opportunity for brands and agencies to get holiday-goers really excited for their trip. Equally, there is also a lot of opportunity to get things wrong. Stakes and customer expectations are high so even the slightest damper of spirits can quickly escalate into an aggressively typing or verbal rant.
The DMA and Foresight Factory carried out some consumer research into what makes good customer engagement, by speaking to consumers themselves. The base was 2,009 online respondents in Britain aged 16 and over. Here’s what they found.Read more >
Have you ever moved house before? If you have, then we need your help. Whether you've taken the plunge and moved into university halls, started the next chapter of your life with a partner or relocated your growing family into a bigger house, we want to know about your experience.
While working on a client brief, we found many of us in the office have very different wants and needs when moving home, which inspired us to go one step further and conduct our own research. With the average Brit said to move eight times* in their life, TLC created the Home Movers Survey to discover the ins and outs of what it’s like to move in today’s world. With house prices continually rising, what drives the public to move today? Would people rather move into a new home with a friendly neighbourhood or good local Wi-Fi speeds?Read more >
Another day, another inspirational talk. Yesterday, TLC Marketing were lucky enough to sit in the crowd as Mr Denhard, Marketing Director at Just Giving, delivered an insightful (and also incredibly funny) presentation titled ‘Spray and Pray Marketing’.
With $4.5 billion raised for good causes and a 22 million strong community, the Just Giving audience is huge.
Here are just some of the insights that Danny shared with us.
Social media gives us “dopamine kick”Read more >
We're looking for our next Partnerships and Content specialist to join the TLC Marketing team.
Our ideal candidate will have experience in marketing or commercial partnerships. You will be responsible for sourcing exclusive reward partnerships in the German and Austrian markets, building relationships and securing supplier contracts. As well as sourcing new partners, you must also maintain good working relationships with the existing network. The location is flexible depending on the candidate with the opportunity to work in either our London, Swansea, Frankfurt or Madrid office.Read more >
We're looking for the next Partnerships and Content specialist to join our fast paced agency.
Our ideal candidate will have experience in marketing or commercial partnerships. You will be responsible for building our premium partnership network on behalf of a global client for a multi-territory campaign set to launch this year. You will be required to work from the Swansea office, however, the ability to be flexible with your hours is preferred as you may at times need to mirror the working day of markets outside of the UK.Read more >
Danielle joined TLC Marketing as a shy timid young lady from Bournemouth University’s Marketing Communications course. She left as a confident PR & Marketing Executive with published work on The Drum, comment pieces on the CIM and Bournemouth University’s sort after Student Ambassador job. We catch up with Danielle to find out what it is like to be a PR & Marketing intern at the IPM’s Agency of the Year.
What attracted you to TLC Marketing?Read more >
NaturZ Foods, who have been supplying independent stores with pulses, spices and rice since 2011 have launched their first promotional reward campaign designed to thank customers for their business and take them on an cultural journey that goes further than taste.
NaturZ, who is owned by Export Trading Group, will be rewarding every customer who purchases three promotional products, with a free cinema voucher. Cinema is one of the most popular pastimes for UK consumers and since the major hike in ticket prices, a free voucher to watch the latest movie is perceived as a real added value to consumers.Read more >
As the weather soared to record breaking levels in recent weeks, the summer season means two things for TLC Marketing. New beginnings but also goodbyes, as our interns bid farewell to the company on their return to Bournemouth University to conclude their final year of studies.
Our Junior Account Executive, Billie Wilson, played a proactive part of the TLC team, with her biggest clients including Bupa, Vodafone and Braun, which won a Silver in the Household and Pet category at the IPM Awards.Read more >
Pallas Foods together with TLC Marketing are delighted to announce another win for the Relish Rewards Loyalty Programme at the Loyalty Magazine Awards 2017.
Brands and their agencies from Europe, the Middle East, Africa and India attended the evening set at the stunning Pavilion within the grounds of The Tower of London.
The Loyalty Magazine Awards demonstrate extraordinary excellence in customer understanding, engagement, technology and innovation on a global scale. Relish Rewards received the highly commended award in the Best B2B Loyalty Programme of the Year, the third award in less than two weeks.Read more >
Another year has flown by and we have yet another send off for our intern, Harriet Carter as she returns back to Bournemouth University for her final year in Marketing Communication. Harriet spent 12 months in the Planning department of TLC Marketing, working on an impressive 60 brands. After a great send off at Pergola on the Roof, we sit down with Harriet for an exclusive interview about her time as TLC’s Planning intern.Read more >
Winning the coveted 'Agency of the Year' title at the IPM Awards was a huge night for TLC Marketing. Our total haul was an amazing four Golds and a Silver with the night ending with the Agency of the Year trophy, presented by Claudia Winkleman. Two weeks later, we reflect on how far TLC Marketing have come in an exclusive interview with our Chairman and Founder, Nick True and General Manager John Pearson.
Can you sum up what winning Agency of the Year means to you?Read more >
Last night TLC Marketing won big at The IPM Awards 2017, taking home one Silver trophy, four Golds and the coveted Agency of the Year Award.
The IPM is the most prestigious awarding body in the Promotional Marketing industry, showcasing and celebrating the very best in creativity and effectiveness in our industry.
The evening commenced with opening addresses from Lord Black of Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman, while the host for the event was Strictly Come Dancing star, Claudia Winkleman.Read more >
Last year Pallas Foods, together with TLC Marketing launched their first ever loyalty scheme in Ireland. Relish Rewards promised unrivalled added value to customers in a very competitive market. The objectives of the programme was to increase market share, make customers feel rewarded for their loyalty and disrupt the market by being the first b2b loyalty programme in Ireland.Read more >
About the brand
Président is the number one FMCG brand in France (83% household penetration) but is seen by UK consumers as too premium for everyday consumption. They stand for great taste, superior quality and sheer indulgence.
Savour the moment with Président.
Busy ABC1 audience, over 45, working 9-5.
Brand awareness in the UK was excellent (67% higher than private label) but, conversion to purchase was an issue. They needed a promotion that convinced consumers at point of purchase and encouraged them to treat themselves more regularly with Président.Read more >
Fashion retailers targeting millennials operate in a competitive and challenging trading environment. TLC Marketing decided to step in and uncover the retention challenges brands are currently facing, with a fashion loyalty survey of 100 UK millennials, investigating what it is that motivates them to stick with a fashion brand.
Millennials see fashion as an opportunity to express their individuality and personality. Understanding them in this way allows marketers to plan communications and loyalty schemes more appropriately – making the relationship a personal and unique one that fits into their lifestyle.
The industry is currently full of designer collaborations, discounts and promotional codes but there is a desire from millennials for emotional added value which will lead to an increase in spend and brand loyalty.
Mums are the gatekeepers to the products and services the rest of the family use, so winning their approval is critical in becoming a household brand. Our new research explores how brands can better understand the individual behind the ‘Mum’ and produce better, more targeted communication that resonates with this audience.Read more >
TLC Marketing are delighted to announce they have been shortlisted for at least four IPM Awards.
The awards which celebrate the very best in promotional marketing have been part of the TLC calendar for many years. In 2015 we picked up a Gold and Silver, in 2016 a Gold and a Bronze, however this year it looks to be our most successful yet as all four campaigns entered have been announced in the shortlist.Read more >
TLC Marketing brought home the gong for Promotional Marketing Agency of the Year for the second year running at the Recommended Agency Register (RAR) Awards 2017.
Entry into the awards are unlike any other in the industry. The shortlist and winners are determined purely by client recommendations and reviews.
The RAR is an independent platform where clients can rate their agency against the services provided. TLC Marketing are delighted to be highly recommended for activation, campaign planning, copywriting, loyalty programmes, online creative, web design and many more.Read more >
This week, Paymentsense, Europe’s largest merchant service provider, launched Plus. It's the new rewards programme providing their customers with access to a wide range of discounts and benefits, just for being a customer.
Marketing, accountancy services and computer security costs are often absorbed by large department budgets in big corporates, but for many SME businesses there are no available budget pots for such essentials. These small, but vital operational costs can mount up, eat into profit margins and cause financial strain, especially in the early stages of a new business.Read more >
Braun is giving one lucky customer the opportunity to win a VIP spa retreat when they purchase the new MultiQuick 9 hand blender.
Braun have long been established as mechanical pioneers and are well known for their progressive ideas and innovative product solutions. Their ambition lies in creating appliances that are at the service of the user and make life easier and more convenient.
According to a Mintel report on Small Kitchen Appliances – UK December 2015, Blenders are the most desired products among consumers driven by the trend of healthier eating and smoothie making. The market grew by almost 50% in 2014 to reach £70 million and by 2020 is expected to grow a further 32%. However, as penetration levels increase, prices are expected to fall in the mid-market and growth will slow as the space is taken up in people’s kitchens. With this in mind, Braun saw an opportunity to launch a new high end blender with technology and capabilities that far outweigh competitors in the market, the ‘Braun MultiQuick 9’.Read more >
This week, SSE revealed they will be raising their prices by 7%, adding, on average, £73 to three million SSE customer bills. E.ON, ScottishPower, npower and EDF Energy have all recently upped their prices without showing customers anything in return and with account switching at a six year high it leaves us wondering what energy companies are planning on doing to retain those all important customers.
7.7 million Energy accounts were switched in 2016 representing a 1.7 million increase on 2015. Almost half of the 7.7 million switchers have opted for smaller suppliers as they tend to offer some of the most competitive deals in the market.Read more >
The Recommended Agency Register today revealed their shortlist for the 2017 awards and TLC Marketing are delighted to say they have been shortlisted in four categories.
Last year TLC Marketing picked up Promotional Marketing Agency of the Year and we’re delighted to find out we have the chance to keep hold of that as we have been nominated in the same category again this year. As well as Promotional Marketing Agency of the Year we have also been shortlisted for On Budget, Data and Client Services.Read more >
Together with Pallas Foods, TLC Marketing are delighted to announce Relish Rewards has made the shortlist in the prestigious Loyalty Magazine Awards 2017.
Shortlisted for Best New Loyalty Programme of the Year, Best B2B Loyalty Programme and Best Short Term Loyalty Programme, Relish Rewards promises unrivalled value in a market dogged with high levels of price sensitivity and fickleness.
The Loyalty Magazine Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa. Created by Loyalty Magazine, the awards have responded to a desire in the loyalty business to celebrate the achievements of those companies and organisations excelling and achieving the extraordinary.Read more >
As part of our our extensive research into the student market, we sat down with three very different students in an exclusive interview to gain real insight into how to market to them effectively.
Download your free copy of "Things you only know if you are a student", to understand the truth about this lucrative market.Read more >
Entrepreneurship is more successful than ever thanks to digital. Social has allowed many, like Social Chain’s CEO Steve Bartlett, to create successful business for themselves, recruiting a network of influencers that work with huge brands to target the savvy and conscious consumer.
Influencers have their own followers who look to them for tips, advice and entertainment in areas such as beauty, gaming, music and fitness. With all of these different types of influencers out there, each with tens of thousands of keen followers, brands from different sectors can all tap into the influential marketing tactic. After all, 40% of people don’t trust traditional advertising.Read more >
Understanding the consumer of tomorrow: the Gen Z mind-set
Generation Z, kidrepreneurs, iGeneration or according to Soundcloud’s Commercial Director, David Couch, ‘The Headphones On Generation’ are all marketing names given to those born between 1996 and 2010. They’re the generation brought up through the rise of Snapchat, Instagram and the ‘selfie’ but also hard financial times and are keen to look after their money and to make the world a better place. So how can marketers best engage with this next generation of consumers with big impact?Read more >
We are looking for the next Partnerships and Content specialist to join our fast-paced agency.
Our ideal candidate will have experience in marketing or commercial partnerships in the American market. You will be responsible for managing and building our USA partnership network on behalf of a global client for a multi-territory campaign set to launch this year. You will be required to work from the London office, however the ability to be flexible with your hours is preferred as you may at times need to mirror the working day of the USA.Read more >
TLC Marketing receive a Best Companies accreditation for a second year in a row, and this time it's two stars for "outstanding" employee engagement. The Best Companies survey examines the ins-and-outs of company life and this achievement comes solely from TLC staff voting our agency as the best company to work for.
TLC Marketing live by one simple philosophy. Create campaigns that are rewarding for our clients, not only in terms of business but also in the experience of working with us. This philosophy is embedded deep within the company and shines through in our people-orientated culture too, with the idea that happy people create better work. After all TLC people are the bloodline of the company.Read more >
On the 9th February 2017 and on behalf of Her Majesty, Colleen Harris, former press secretary to Prince Charles, and current Deputy Lieutenant of Greater London, presented The Queen’s Award for Enterprise in International Trade to TLC Marketing.
The Queen’s Award for Enterprise in International Trade recognises the company’s successful growth into the Chinese, Brazilian and South African markets, as well as winning highly competitive industry awards in the UK, France, Italy and America.Read more >
100 ceramic parrots and 100 ceramic fish intended for a Ted Baker store design were mistakenly sent to our Swansea office, bizarrely addressed to one of our Customer Relations Agents. We kindly sent them back, but took the liberty of holding one Polly hostage in an attempt to extract a marketing brief out of the retail giant.
A creative ransom note was designed and sent to Ted Baker's Global Communications Director and the Senior Store Designer, who was responsible for the rogue parcel.Read more >
Download your free eBook, Five Rules to Running a Successful Loyalty Scheme, by our Global Loyalty Director, Mike Brinn.
What you will learn:
- Insight from customers on what they say a successful scheme delivers to get them engaged
- The importance of having a solid creative concept
- How to make your loyalty scheme relevant in your customers lives
- How to avoid becoming a discount scheme
- How to deepen your relationship with your customers
- How to defeat resistance from your IT department
Global loyalty agency, TLC Marketing, is helping the Gaelic Athletic Association (GAA) facilitate a brand new loyalty scheme. Go raibh malt agat (grma) means thank you in Gaelic, and that’s exactly what they aim to do.
For all the early mornings, late nights and the hundreds of miles travelled the GAA recognises that members are at the heart of the organisation and therefore an innovative reward program was essential to reward behaviour and continuous support from members.Read more >
The Promotions Intelligence Index (Pii) is an exclusive collection of data taken from over 4,600 global sales promotions. Owned by TLC Marketing, it is constantly evolving and providing new insights that help us consult clients on what their customers really want.
What does Pii do?
•Pii allows us to be much more consultative with our clients as we propose concepts and creative backed up by real consumer data
•Helps our clients manage the risk of their campaigns by analysing the many variables effecting reward redemptionsRead more >
In our fifth year of proudly offering marketing experience to placement students we now have a growing placement scheme, a graduate success story and something special to shout about. TLC Marketing has been shortlisted for the Best Small to Medium-sized Employer Award at the National Undergraduate Employability Awards 2016.
The NUE Awards are entering their eighth year and continue to be the benchmark for success across organisations and students in the undergraduate market. Working alongside RateMyPlacement it exists to help students plan their careers and gain real world experiences to back up their theoretical studies. The awards have grown to become highly respected and influential within the higher education and recruitment space and are widely known as the ‘go to’ place for students.Read more >
Today it was announced that TLC Marketing have won two IMC European Awards 2016 for Bupa Out of the Blue and Continental Tyres Road Trip. The campaigns have been awarded a Silver and Bronze for Direct 1:1 and Integrated Marketing respectively.
The IMC European Awards are one of the most prestigious in the promotional marketing industry. The only method of entry is through winning an IPM award for the same campaign.Read more >
Not one to sit on the side-lines Emma is one of the world’s ‘Joiner-Inners’ and although she’s only been in the agency world for a year, she's a natural fit. As well as writing our award entries she crafts our press releases, crafts our website content and everything else that comes in the b2b marketing mix.
As an agency we are more visible than ever so we sit down with Emma to find out what she thinks about the jump from brand side to agency life.Read more >
This autumn Bosch brought the nation’s love for baking into homes by rewarding customers with a free, personalised baking kit worth more than £80 when they purchased selected promotional kitchen appliances.
Every baker loves adding their own personal touch to recipes, making their creations all that more special for loved ones. Bosch, together with TLC Marketing UK offered foodies a cream-coloured, customised baking kit; including a twill apron with a pocket, oven glove and a dome cake tin. Customers had up to 20 characters to print their name or a custom message to put sentiment at the heart of their creations.Read more >
One year ago, Clare Warwick, joined TLC Marketing as an Account Executive. Today she celebrates her anniversary in the Client Services team. In her time here, Clare has independently managed a number of campaigns, been involved with some of the UK's leading brand marketing plans and enjoyed many of the TLC social events. We sit down with Clare to reflect on the past year.
What is the best thing about being an Account Executive?
The best thing about my role as an Account Executive in Client Services is definitely working on a wide array of different campaigns, as well as the diverse range of clients. I have the opportunity to work and build relationships with a number of household brands which is amazing. To see a campaign transform from an idea in a boardroom to a real live promotion is inspiring. My role means that I get to be a part of that journey from beginning to end. The best feeling is when a promotion goes live. I get so excited when I see all the hard work come to life be it through the promotional website, in-store or in magazines. There’s nothing like popping some champagne and celebrating hard with the team after a promotion launches!Read more >
TLC Marketing Worldwide, one of the leading specialist marketing groups, and Oakley, Inc., a subsidiary of Italian company Luxottica, which designs, develops and manufactures sports performance equipment and lifestyle pieces have signed a memorandum of understanding (MOU) and entered into a strategic partnership to promote Oakley’s custom product range across 16 European countries.
Andrew Spratley, Group Partnership Director of TLC Marketing Worldwide said: “We are absolutely delighted to be working with an iconic and successful brand such as Oakley. This alliance perfectly combines TLC unique promotional expertise with Oakley’s e-commerce growth plan amongst their key target audience. TLC’s network of global brands will facilitate the mutual success of our partnership and we look forward to September for a full deployment of our joint efforts.”Read more >
TLC Marketing UK is pleased to announce it has been awarded the ISO 9001:2015 Quality Management System certificate by The British Standards Institute (BSI) for the provision of marketing related services including strategy, design, promotion, loyalty and rewards.
The ISO 9001:2015 certification is an internationally recognised Quality Management System (QMS) standard. Designed as a powerful business improvement tool the certification is based on quality management principles that aim to continually improve and review processes throughout the business.Read more >
Leading London promotional marketing agency, TLC Marketing UK, is helping Bosch attract customers through the nation’s love of sport and fitness.
Bosch, the world’s leading supplier of technology and services, is tapping into the increasingly popular health market and meeting new customer needs for cross-functional fitness.
TLC Marketing UK is allowing Bosch to reward their customers with a free TomTom Spark Music fitness watch worth £149.99 when they purchase a Bosch Athlet vacuum. The promotion is valid across the range of Athlet Cordless vacuum cleaners *.Read more >
81 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 31 agencies from 5 countries. All finalists are winners of national integrated marketing competitions. Ireland is leading with 25 finalists, followed by Czech Republic (18), Belgium (16), Italy (11) and United Kingdom (11).
In the UK the only method of entry is by winning at the Institute of Promotional Marketing (IPM) Awards. This year TLC Marketing took home a Gold for Continental Road Trip and Bronze for Bupa Out of the Blue. Both campaigns have been shortlisted in the Integrated Communication and Direct 1:1 categories respectively.Read more >
Black Friday and Cyber Monday originally marked the start of the festive season for Americans celebrating Thanksgiving, but ask any Brit on Oxford Street now and you’ll soon realise that it has been renowned as the ultimate shopping season. UK retailers have successfully adopted Black Friday into their marketing plans and seen sale figures grow until recently. The US noticed it first and now the UK retailers are feeling the wrath of ‘Grey November’.
November has famously become the key month to shop for Christmas, but retailers have made the mistake of essentially training customers to wait for discounts on Black Friday. It began in the US, Cyber Monday sales were taking a larger chunk of Black Friday sales due to competitors lowering prices sooner to win over shoppers. Retailers have responded to new customer expectations of early access to deals by creating a whole month of price cutting, but discounting comes at a cost.Read more >
12 months, two jobs, five pairs of moccasins and some questionably tight jeans. Today we celebrate Ben Savage's 1st birthday at TLC Marketing UK, as our Senior Partnership and Content Manager. Following his cross over from Business Development, Ben was welcomed into the Partnerships and Content team with open arms and has been a great addition over the year, thanks to his hard work and passion.
We celebrate by finding out how he really feels about his role and what it’s like to work for the world’s leading rewards and incentives agency.Read more >
In an increasingly hectic and busy world, we can often forget to make time for ourselves. TLC Marketing also know that customers want added value from brands*. As we are in the partnerships business we have combined these two findings, to create a high-value reward your brand can offer to incentivise customer engagement.
Introducing our exclusive Professional Hair Network. Made up of independent salons, small chains and professional hair stylists across the UK and Ireland. We are now able to offer their services as the latest self-indulgent reward for your customers. With the average value standing at anything from £25, this rich reward and its high perceived value, will certainly stand a cut above price led and discounting alternatives.Read more >
TLC Marketing are delighted to be working on an exciting promotional campaign alongside the launch of Virgin Media IMO Smartphones.
Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion) to release two smartphones, IMO Q and IMO S, and one mobile hotspot product in the UK. Virgin Media will be IMO’s exclusive network partner for launch.
Together with TLC Marketing, Virgin Media and IMO’s parent company, Verve Connect, will be rewarding the customers who purchase IMO S at launch with a digital tastecard worth £79.99. Customers can now simultaneously enjoy on-the-go connectivity and access 2-for-1 or 50% off in over 6,500 restaurants nationwide.Read more >
Rewardingly hard to win, the DMA Awards are one of the most prestigious events in the marketing calendar. It’s an opportunity for brands and agencies alike to come together and celebrate the UK’s ferocious commitment to producing outstanding work.
Judges are made up of senior decision makers, predominately from agencies and brands who are experts in either art, copy, data, planning, media or are considered to be category specialists. This year that includes our very own Group Creative Director, Rob Scott who among many things is an expert when it comes to creative strategy and art direction.Read more >
Back in April, The Evening Standard announced that fish and chips had taken the crown as the nation’s favourite takeaway. With 382 million portions of fish and chips consumed each year from 10,500 UK outlets, it’s no wonder the traditional dish is battering the competition.
Most chip lovers are motivated to buy fish and chips when socialising - whether it’s watching the football at home or having a drink with friends at the pub.
So what did we do at TLC Marketing? We took the emotional element of the customer purchase and wrapped it up as a TLC added value lifestyle reward. We’ve been busy building an exclusive network of fish and chip shops, able to offer a free portion as part of a promotional reward campaign.Read more >
Call me crazy, I started 2016 with a very cold sea swim in Swansea Bay inspired by a friend who does all that Iron Man stuff. I was spurred on to believe I can actually do this three discipline thing. Coupled with the admiration of the workers helping the poor little children of the school in that desperate township in Jo'Burg, I took the challenge of training all year for a hat trick of triathlons.
So, TLC made the decision to focus our global attention on the school, where we have made a little contribution, to make a big difference. I'm also two triathlons down and one to go so 6 weeks away from completing my goals.
This isn't a begging bowl for the charity, nor is it about me in any way. It's a communication to invite anybody that wishes to help that little bit towards our beautiful goal to rebuild a nice environment for the future of the school, so without any obligation at all, please feel free to donate any spare change for this fabulous cause.
After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI.Read more >
We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns.
So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer.Read more >
Our Dave, AKA “Rodders” is TLC’s talented Junior Art Director and banterous Northerner. Today he’s celebrating his 2nd TLC Marketing birthday. When he’s not crafting award worthy concepts, he’s art directing and bringing his ideas to life through his illustrations. Dave is creative to the core which is why you’ll spot him at his desk when you walk in and still there when you leave, powered by his morning cereal and Uber Eats.
Despite claiming himself as more of a pictures man, we managed to get a few words out of him. Here are Dave's best bits about working for the world's leading rewards and incentives agency.Read more >
Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset.
So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We're sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing.Read more >
What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen?
The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association?
Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UK’s most iconic venues including numerous times at the famous Marquee Club which hosted the world’s most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few.Read more >
Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016.
Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France.Read more >
Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns aren’t tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like we’ve lost a member of the TLC family.Read more >
InsurancePOST and InsuranceAge invited Rob Scott our group creative director to present his 20+ years of expertise at their first Insurance Marketing and PR Conference which took place in the morning of their annual awards ceremony.
The conference brought together insurance marketers, brokers and agency directors for a series of panel discussions and presentations which all referred back to one key message, how to be more human.Read more >
Last night TLC Marketing kicked off the Institute of Promotional Marketing Awards with a Gold win for the Continental Road Trip campaign, but the gongs didn't end there. This was closely followed by Best Direct Marketing campaign for Bupa out of the Blue which, brought home a Bronze.
The IPM Awards are one of the most prestigious in the promotional marketing industry. They represent tremendous examples of incentive, loyalty and engagement campaigns. The Continental Road Trip was an up-sell campaign aimed at increasing the average transaction value while playing on the nations love for the open road. Customers were encouraged to buy two tyres in return for a free hotel stay along some of Britain and Ireland's best driving routes.Read more >
TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.
On the 12th June 2016, the seventh annual Sunday Times HSBC International Track 200 league table was announced. It ranks Britain’s mid-market private companies with the fastest-growing international sales. This year TLC Marketing were ranked at 157 – an increase of 20 places from 2015.
Of the 72 London based companies to gain entry, TLC Marketing are the only marketing service providers, of which there are just three overall. TLC Marketing focuses on reward based, loyalty and incentive promotional campaigns for brands looking to attract and retain their customer base. They have a wide ranging network of suppliers willing to partner and exchange services in return for a shared customer base. TLC Marketing currently operate in 14 markets and have recently opened offices in Copenhagen, Brazil and China.Read more >
Swansea City AFC are pleased to announce their new official front of shirt partnership with betting company BETEAST for the 2016-17 season, in a deal that was sourced and negotiated by TLC Sport.
The club record deal, will see BETEAST replace previous sponsor GWFX on the front of all adult shirts and as well as being the official shirt sponsor, will also become the club’s official Asian betting and gaming partner.Read more >
Since the early 1980s, Pallas Foods has been dedicated to providing the best produce, products and service to their customers. Three decades later, this vision has seen the company pioneer the first loyalty platform of its kind in Ireland, rewarding customers every time they spend.
‘Relish Rewards’ is a free programme for anyone with a Pallas Foods account. On registering with Relish Rewards, customers will receive 200 points to get them started. They can then start building on this immediately with any purchase online or over the phone. Points have been allocated for each product across fresh, frozen, ambient and non-food products, in addition to their extensive wine and craft beer selection.Read more >
On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen's Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do?
Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market.Read more >
As sales targets continue to grow and retention and churn figures are analysed minute by minute, what relevance does creative hold in the buying process?
Rob Scott, Group Creative Director will be demonstrating unusual ways a creative strategy can be exploited beyond obvious channels at the Insurance Marketing and PR Conference on 10th June.
The basic fundamentals of marketing have changed in the past decade. There is a stronger need to stand out from the crowd and be noticed. It’s not just about analysing data and targeting your ‘audience segment’. It’s about being human and ‘real’ and not compromising on your brand personality.Read more >
Two years ago, Ben Fillery joined TLC Marketing as a Strategic Planner. Today he celebrates his anniversary as Planning Director of our UK and Ireland business. Ben is not your typical Director, but then TLC is not your typical agency. Our last Christmas party was themed “Trashy Classy”, Ben came into the office as normal, claiming he’d forgotten all about the dress code. As the rest of us were busy sticking TLC tattoos on our neck, Ben slipped away to the bathroom and emerged as a 6ft 8, multi-coloured pimp, strutting in with a cane, platforms and lots of leopard print as if it was perfectly normal. But that's our Ben.Read more >
Are you ready to join the UK's Promotional Marketing Agency of the Year and Queen's Award winner for International Trade 2016?
We are looking for a multi-tasking designer/studio manager to fill the shoes of our senior designer who is going on maternity leave.
Our ideal candidate will be a cross platform designer able to stylise and communicate in both print and digital media. You will need to manage, design and take small campaigns to artwork. You must have a clear understanding of brands and how they differentiate themselves and will need to show a clear understanding of the TLC business model.Read more >
TLC Marketing held the top spot last night in a ranking of the UK’s promotional marketing agencies at the Recommended Agency Register (RAR) Awards 2016. Entry into the awards is based purely on client and partner reviews, proving our agency delivers outstanding results and the highest level of client satisfaction.
The RAR is the only independent platform where clients can leave reviews against the services an agency has provided. TLC Marketing topped the night by taking home the Promotional Marketing Agency of the Year Award in a category of six other agencies. The winners are based purely on how a client has rated them against client services, creativity and innovation, effectiveness, strategic thinking, whether the campaign was delivered on time and on budget and the overall value for money.Read more >
If you’ve been following our activity you’ll know TLC love a celebration and that’s because we have a lot to celebrate. Today we’re honouring Vicki Barnes, our UK Partnerships and Content Manager who has been with us now for two years. In her time Vicki has introduced TLC Marketing to many new partners, bringing them on board, and pairing them with some of the UK's biggest promotions. We sit down with Vicki to find out what have been her best bits over the past two years.Read more >
Martin Covill, Director of Business, is one of the longest reigning members of staff at TLC Marketing and today marks his 8th year at the agency. In his time Martin has seen it all. From our early beginnings at a small Baker Street office, to where we are now with three floors and offices spanning all over the world. So what have been the best bits for Martin at TLC?
What’s your favourite thing about working for TLC Marketing?
After 8 years, I can’t say just one thing…Read more >
Today, 21st April 2016, marks a special day in TLC Marketing’s history. Alongside the Queen’s actual 90th Birthday, we become the first London marketing agency to win a Queen’s Award for Enterprise in International Trade.
The Queen’s Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July.
TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the world’s best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand.Read more >
TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres “Road Trip” and the Bupa “Out of the Blue” are amongst the two nominated at the prestigious industry awards.
The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judge’s winner of all Gold wins on the night.Read more >
The Bupa Out of the Blue customer retention campaign just keeps on giving. It has been announced as a finalist in the Insurance Marketing and PR Awards for Niche Marketing Campaign of the year.
Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people cancel their policy and how they could encourage them to stay. So TLC were set with the challenge to reduce customer lapse rates.
Bupa wanted to be recognised as the ultimate health partner, both physically and mentally, so a blanket reward or cash incentive wasn't going to fulfil that objective. With our global buying power TLC worked closely with Bupa to find a range of suitable health and wellbeing partners for a fraction of their perceived value. The rewards were then creatively packaged up as a direct mail and a genuine thank you, surprising and delighting their customers and giving them a reason to stay.Read more >
Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign.
Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions.Read more >
Harold and Joyce Grenville from Worthing enjoyed free taxidermy when their pet cat, Tabby passed away. The freebie was part of an incentive campaign run by a leading insurance company to encourage customers to choose their policy over competitor brands.
The insurance company ran the risqué campaign through global reward agency, TLC Marketing, who have been partnering household brands with their wide ranging network of partners, now including UK taxidermists for over 25 years. Once the campaign went live, within a few hours the promotional website crashed under the weight of pet owners with a desire for their furry friends to live on forever.Read more >
Friday 18th March saw the TLC Marketing UK get sporty in their pyjamas. Everyone from global heads to senior executives came to work in their pyjamas, dressing gowns and animal onesies all in aid of Sport Relief.
Sport Relief is a charity event which comes around every other year, from the same organisers as Comic Relief. For a three day period, and in association with sponsors and celebrities, the world of sport and entertainment come together to raise money for vulnerable people both the UK and across the globe.Read more >
TLC Marketing up for Promotional Marketing Agency of the Year and Best Agency for Creativity and Innovation
We are thrilled to announce TLC Marketing is a finalist in two categories for the Recommended Agency Register Awards 2016. Up for Promotional Agency of the Year and Best Agency for Creativity and Innovation, is a true testament to the hard work and dedication put in by every member of staff at our London HQ.
The RAR Awards are best known for being totally dependent on client ratings and reviews so it is such a great achievement to be shortlisted as a finalist. An RAR Award is one of highest endorsements an agency can get, and from the people that matter the most, our clients. We would like to thank each and every one of our clients and partners who took time out of their busy schedules to leave us a rating and review for the services we’ve provided.Read more >
The Recommended Agency Register (RAR) is the only independent platform for brands to search and make selections for the marketing services they need. The Top 100 is an annual ranking of the agencies who have the most successful finance reports, and TLC Marketing UK have come in at number 19.
Extensive research and in-depth analysis reinforces this report on the UK agency landscape. Hundreds of agencies submit information on their financial performance to allow the RAR to bring this report together. Key measures are put in place to identify the agencies who are achieving high rates of profit and growth in an efficient way. The Top 100 includes agencies from the entire spectrum; from advertising and media to design, digital, PR, publishing and events. To be included in the Top 100 each agency, must pass the RAR recommendation process, which is based solely on client feedback.Read more >
The UK Summer is renowned for being too hot, too cold and too wet, but it is also known for being damn right awesome! Here are just some of the reasons people will be visiting the UK this summer.
Visitors: 300,000 across the five days and is the most valuable race day in Britain. Why not offer your guests a free bet or beauty treatment for the ladies to get them race day ready? Have a look at just some of the rewards we offer here.Read more >
Spring time: the days get brighter, our winter shackles begin to shed and there are suddenly people are feeling a little happier about life in general; and why wouldn't they. Look at what events the UK has to offer this spring.
The London Marathon
Visitors: 38,000 runners, of which 4,535 participate from overseas with an average of 75,000 spectators lining the streets. In 2010 an estimated £27m was pumped into hotel bookings, food and drink by spectators alone. Don’t miss out on the action. Read how we helped EE capitalise on our nation's love of fitness by rewarding their customers with a free Fitbit.Read more >
2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost?
Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices.Read more >
TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey.
Michelle will be taking on the role as Agency Director and joins TLC Marketing UK from The Marketing Store. She will be leading the long term vision for the UK agency working closely with Managing Director John Pearson.
An experienced professional, Michelle has over 13 years’ experience in Sales Promotion, Partnership Marketing, Digital and Brand Activation, working both internationally and in the UK. She has worked across a range of sectors with a variety of clients, but most recently with McDonalds across UK and Europe. Her last position as Senior Account Director for The Marketing Store, saw her take the agency to new levels by leading the UK’s largest sales promotion, McDonalds Monopoly.Read more >
Every year TLC Marketing hold their internal awards ceremony, The Frankies.
In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).Read more >
We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.
Not all Millennials are the same
From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors. It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.Read more >
We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue.
The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry.Read more >
TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves.
Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”Read more >
The FMCG personal care industry is living in an exciting time. The lines between what is human and what is technology are becoming even more blurred as revolutionary advancements take over. However whilst brands are hunting for the smartest data and ground-breaking formula they should also be understanding what influences their personal care customer outside of their brand.
Jane Henderson, Global President of Beauty and Personal Care Division at Mintel said, “We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development…”Read more >
TLC Marketing have announced their partnership with video-ondemand service Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns.
Customers will have access to over 1,200 films, “Our clients need to build a more comprehensive relationship with their customers by offering something which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it's a 2 for 1 card or credit for a film rental we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing.Read more >
TLC Marketing UK is delighted and extremely proud to announce that we have brought home a European Integrated Marketing Communications award for our B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.Read more >
The time has come, we are officially allowed to start counting down to Christmas which, at TLC means cracking open our advent calendars and replacing our usual playlist for something more festive. Nonetheless Christmas has been in our faces for weeks and the hot topic in the marketing press has been the television adverts. So we decided to have a discussion of our own, and sat down with TLC’s in house creative team to get their opinions on the adverts this year.
We started by tucking into the Marks & Spencer, The Art of Christmas ad. "I don't think I've seen Marks and Spencer this year" says Art Director Helen Connolly, but as it starts to play, "Oh yes. I have…" Followed by a quick "Oh no" This year we've been bombarded with a nightmarishly amount of products, and does very little in telling us any sort of story at all. Perhaps an attempt at differentiating themselves, making the brand younger, but is that what we want from a brand we have all grown up with? What happened to the “Magic and Sparkle” of the luxury and quality in which they've stood for all these years? And about that song! “The most overplayed song of 2015” claims Helen which, not only has no relevance to Christmas or the DNA of Marks and Spencer, it’s sung by an American.Read more >
We are delighted to announce that TLC Marketing has been nominated in The Drum Network Awards for FMCG Campaign/Strategy of the Year and B2B marketing Campaign/Strategy of the Year for our wonderful campaign Added Value Everywhere.
The Drum Network Awards recognises agencies who have shown internal growth while simultaneously delivering exceptional results for their clients. The awards are open to any company who is passionate about great marketing and embracing The Drum community and is judged by 14 top industry professionals.Read more >
Dr Martens launched their latest promotion last month offering customers the chance to claim up to £30 cash back from their concert ticket – proving these boots were really made for gigging.
The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket. The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert.Read more >
As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line.Read more >
This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.
This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together.Read more >
How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal.
In one word. Data. But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect). Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship.Read more >
Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be "super-mums" at home, a new survey has revealed.
The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals:
•Women are disillusioned with being viewed only as mothersRead more >
Cinema makes people happier. Fact. * Findings from research commissioned by Warc captured “happiness levels” for five different channels and established that these were highest before, and highest after the cinema, leading to a positive impact on levels of engagement and creating a uniquely valuable environment for brands to engage.
Understanding happiness is something society has wrestled with since time immemorial. What some of this qualitative research found is that people weren’t simply being entertained in the cinema, they were strengthening relationships and focusing on this shared experience. In doing so respondents identified their visit to the cinema had helped them to address some of the pressures of life that impact negatively on their overall happiness.Read more >
We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine.
Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind.
Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure.Read more >
TLC’s TACHE OFF!
It’s that wonderful time of year again where our TLC chaps toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health.
The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.Read more >
TLC Marketing Worldwide successfully increased sell out with double-digit growth in its latest promotional campaign for Kellogg's Italy.
The campaign which ran across product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, offered every customer a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science, when they purchased a participating product.
Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognising that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing - so the campaign truly reinforced this brand positioning with a relevant healthy ‘everyone wins’ reward.Read more >
Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.
Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means.
The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’Read more >
Last year over 3400 people drowned fleeing for a better life.
One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help.
As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes.Read more >
‘The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving people’s lives at the individual level’ - reports Havas from their recent ‘Meaningful Brands UK Retail Report 2015.’ Interesting stuff. But what does ‘meaningful’ actually mean?
Being ‘Meaningful,’ according to HAVAS, is measured against three key areas:
1.Excellent product/serviceRead more >
E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product.
From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period.
This promotion is a great way for customers to really ‘live the ‘Kobo’ experience’ - adding real tangible value to Kobo’s target audience, and driving UK sales of the flagship e-reader.Read more >
Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK.
Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.Read more >
We’re over the moon to be shortlisted for a UK Agency Award 2015 – in the Direct Marketing Mail campaign (for an agency promotion) category – for The Campaign for Added Value Everywhere.
The UK Agency Awards is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK, and are judged by 30 leading in-house professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands.Read more >
The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free!
UK's most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel. The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA.
Once the customer has registered and activated their prepaid card, it will be valid for 12 months. The first round of the promotion finished at the end of July, with the second round commencing for the whole of September. We're really looking forward to seeing the results. Watch this space.Read more >
TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign.
The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset.
Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer.Read more >
Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers.
TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk 'Relationship Marketing' and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.Read more >
Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war.
So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on. Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent.Read more >
TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 - ranked at No. 177.
TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years. It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer.Read more >
Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign...(as well as the bumps and grazes that come with it)
TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.
Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.
Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.Read more >
Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM...
With NPS fast becoming the go-to index of marketing ROI for CEOs – and other three-letter abbreviations on the march – it’s about time.
British Gas actually refer to NPS as being their “religion” and their (yes…) DNA. Metro Bank claims a 100% customer focus, citing profit as “the by-product of amazing customer experience”. Their aim is to “create fans not customers”. (Insight taken from Marketing Magazine’s CX Edge Conference).Read more >
Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK.
Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer.
Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs.Read more >
Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances.
Rather than a purely cashback promotion, leading home appliances supplier Bosch is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance.
The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away.Read more >
TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign - Added Value Everywhere (A.V.E.).
The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional MarketingRead more >
We’ve been highly rated by our clients and have achieved 'Recommended Agency' status!
The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability.
The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR's website and rate us highly. A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery.Read more >
We are super excited to announce that TLC has been crowned #2 in The Drum’s 2015 Independent Agency Census - Elite 100+ staff.
The Drum’s Independent Agencies Census uses an enhanced methodology to rank independent agencies by their financial performance, peer recognition and client satisfaction. And the Elite table celebrates the top performing agencies across each of the three categories.
It is always great when we receive industry recognition for our hard work, but being acknowledged as the top UK Independent Agency is flattering. We take a huge amount of pride in creating awesome added value reward campaigns for all of our clients - here’s to more success in 2015!Read more >
We’re so proud to announce we’ve been selected to be feature in the Sunday Times International Track 200.
The league ranks Britain's mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts. And we’re lucky to be featured in the 2015 edition.
The supplement will be out in July – so keep your eyes peeled.Read more >
We’ve piggybacked on the royal birth by creating our very own press advert in Marketing Week which communicates our core belief - that everybody should be rewarded.
Whilst many other brands are celebrating the arrival of Princess Charlotte we are offering everyone the chance to feel like one themselves with a 'free crown' in the form of origami instructions – using the print/paper medium to the max! Our rewards aren't exclusive to one lucky winner, or a prize for the few… they're for everyone.Read more >
Our award-winning B2B campaign is up for even more awards - this time it’s for an IPM Award – B2B promotion-sales incentive category!
For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far).Read more >
The latest intelligence on the 100 biggest brands is hot of the press from The Grocer.
But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands. Here’s a nice summary of how this has affected some of those big brands:
· The average price of 41 of the 100 biggest brands has fallen in the past yearRead more >
Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK!
This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops.
The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop.Read more >
Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up for school and university.
It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.*Read more >
We asked our very in-the-know planning director Ben Fillery, what he thought was the hot marketing topic for 2015 – and why this will have the most impact on the industry.
What trend do you see having the most impact on the industry in the coming year?
Omni-channel marketing. It’s the seamless experience a consumer gets from both a physical and digital channel. According to MIT’s report ‘Beyond the checkout Cart” more than 80% of store shoppers check prices online. Consumers are going from screen to store and store to screen throughout the shopper journey process. The shopper journey is no longer linear from trigger, consideration, review, purchase and evaluation, consumers will move between each decision point of the shopper journey until they are ready to make that all important purchase.Read more >
We’re thrilled to announce that our already award-winning B2B campaign has scooped yet another award - this time it’s for a DRUM Marketing Award– B2B Strategy category!
For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award so far).Read more >
TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.
TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio. More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms. We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”Read more >
“Profit is the bi product of amazing customer experience”
- said a very wise man (the MD of Metro Bank) at Marketing Magazine’s CX Edge event.
We took away not only these words of wisdom plus many more golden nuggets which can really impact the customer experience, and how the big brands are using data most efficiently to target them and serve the right message and/or product to the right person at the right time (something we know all about).Read more >
Digital heavyweight Major Steadman has joined our UK office – after spending the last 10 years in Dubai
Major, who hails from Saatchi & Saatchi, Tribal Worldwide, and TBWA to name a few, has joined TLC UK to head up our digital team.
“It’s hard not to notice that the world is changing fast and that the companies that thrive have built or rebuilt themselves for the modern age. TLC embraces this change-culture and I’m really excited about joining and leading the digital charge,” says Steadman.Read more >
Continental reward tyre-d customers with a FREE luxury hotel night stay, as part of their new road trip campaign
TLC Marketing UK is giving every Continental customer a chance to experience just how fun driving can be by rewarding its drivers with a free night’s stay for two at some of Britain’s most luxurious hotels
Continental customers will be able to choose from a free night’s stay at more than 200 hotels across the UK and Ireland, such as the Malmaision, Hotel Du Vin and Bespoke chains, when they purchase tyres at a participating retailer. The brand has also celebrated the nation’s love of the open road with a guide to the 12 most breathtaking and challenging roads across UK and Ireland for Continental customers to road test.Read more >
TLC Marketing UK is thrilled to announce the latest addition to their sales and marketing team –in-house communications guru- Phemmie Wilkinson.
Phemmie has joined the London based office from Cherry London, and will be heading up the UK Sales, PR and Marketing team.
A seasoned professional, Phemmie has over 6 years’ experience in PR, marketing and communications, working both in-house and agency-side, on a variety of clients from marketing to retail, property, legal and education. Her recent position at partnership marketing agency Cherry London, saw her take the young agency (only 5 years old) to high heights including helping them win 10 high profile industry awards including CIM’s Agency of the Year, doubling in size, and appear regularly in the marketing trade press – to name but a few of her many successes.Read more >
We're thrilled to announce that TLC Marketing has been nominated in the London Stock Exchange’s top 1000 inspirational companies to Inspire Britain report.
As one of 235 London companies named, the accolade highlights our exponential growth over the last couple of years (30% revenue growth rate YoY), and expanding client base which includes 52 out of the top 100 brands* including McDonald’s, Coca-Cola, Samsung and Barclays.Read more >
For one week only we’ll be supporting Comic Relief by covering our brand in Red Noses. How does it work?
Well, the more people get Nosey about us, the Nosier we get! You’ll have noticed we’ve already Red Nosed our website, social media and presentations, and our office and staff are next! We’re also hosting a Comic Relief fancy dress party on Red Nose Day – this Friday 13 March.
Of course, we’ll be donating too and if you’d like to join us in our support you can head over to our donation page hereRead more >
Powerful video from Heart Transplant UK about Stacie who is on the waiting list for a heart transplant. This is a compelling video that pulls on the heart strings to convert more people to sign up as a donor which is a huge challenge for the charity as 9 out of 10 people support organ donation, only 3 out of 10 of us actually sign upRead more >
*Although we're pretty sure they've had a good ROI
As consumers back away from push marketing and traditional medias - content marketing continues to thrive. According to research by Altimeter, in 2014 only 26% of marketers invested in content distribution, although more than half believed they needed to. In the 2014 B2B Content Marketing Benchmarks report, 58% of B2B marketers plan to increase their content marketing budgets this year.
In fact many brands are becoming so focused on their content they've turned into full media houses, churning out content with a well oiled internal engine.Read more >
It's an easy crowd pleaser to put a popular celebrity into an ad but Liam Neeson, star of the Taken films, fits nicely into the revenge culture of Clash of Clans. Alongside an already very popular, humorous and irreverent tv campaign it's a proven recipe for Super Bowl success.
With our serious heads on though it does the job of showing off the product whilst Neeson brings the permission for the mostly male, jock audience to entertain the idea of mobile gaming.Read more >
We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.
An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."Read more >
Technology continuing to drive change
We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such as Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.
Complexities of marketing streamlined
We expect a burst of new businesses aimed at helping marketing professionals simplify their work load. The breadth of channels, the volume of data and the expectation of real time responses will drive companies to look for simplifying solutions. According to Adobe Sixty-four percent of marketers expect their role to change in the next year and thirty three percent are confused over their role and responsibilities.
Merry Christmas everyone from TLC Marketing!
We asked some of our collegues to participate in a little quiz for your entertainment:
Rob Scott, Global Creative Director
Fantasy Christmas Dinner Guest
The Queen – then my parents wouldn’t have to leave the table to watch her speech.
Favourite Christmas TV Commercial
Mulberry Win Christmas – I love the insight about the competitive nature of gifting and the fact that it’s prepared to bite the middle class hand that feeds it ( though I suspect as many Mulberry bags are bought by those without parents who live in ‘The Old Vicarage’)
TLC Marketing are thrilled to announce their success at the ifs ProShare awards.
Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and acquisitions, corporate restructurings and IPOs.
Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.Read more >
Hasbro have tied up with Pizza Hut UK for a Christmas promotion across their Party Game range, which includes top sellers Taboo, Cranium, Trivial Pursuit and Scattergories. The promotion, through TLC Marketing UK and headlined Party Games Night, entitles each game purchaser to a free, large pizza from Pizza Hut.
Martin Rowe, Brand Manager at Hasbro says ‘We’re proud to announce this promotion encouraging Hasbro customers to gather their friends and family around the table in the run up to Christmas, to create the ultimate Party Games Night.’
Jack Trodd, Business Development Manager at TLC UK says ‘Connecting the sociability of playing a board game with a takeaway pizza at the point of sale is a great way to introduce some emotion into a purchase decision. And the fact that every single pack gets the Reward is another powerful nudge.’
TLC Marketing UK are delighted to annouce their latest addition to the team...
Andy Stanton has joined the London office as the UK Creative Director.
Andy has spent this career in London based BTL/Brand Activation agencies including roles as Creative Director at Grasshopper, The Big Kick, Toucan and now TLC.
A hands-on strategic thinking, conceptualising, drawing, writing, designing type of bloke, he has spent most of his working days striving to get the most creative and effective response out of every brief to avoid the sense of mind numbing guilt and self loathing that would ensue if he didn't.Read more >
Despite increasing consumer confidence we're seeing some stats which won't excite retailers this Christmas.
Only 1 in 20 consumers questioned by Shopper Centric will be spending more on Christmas if they have more cash available. So what does this tell us? Well that UK shoppers are still very cautious with their present buying, 44% sticking to a tight budget (rising to 60% for those who are lacking confidence in the economy).
Consumers will be looking for added value this holiday season. Yesterday the Metro newspaper gave a break down which supermarkets provide the best value per ingredient of a Christmas dinner (sprouts from Aldi if you were wondering).Read more >
Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.
Olivier Robert-Murphy, Universal Music’s Global Head of New Business said: “We’re delighted to formalise this partnership; it complements our own dynamic new business function and gives us access to existing brand relationships, allowing our artists and their music to reach even more consumers.”Read more >
Here at TLC we're all debating the next top Christmas gift/ toy for this year... and there's one buzzword we keep hearing - wearables.
According to Futuresource's new report the wearables market has seen strong growth in 2014 to date with worldwide shipments in Q3 totalling 12.6m units, up 39% from 9.8m in Q3 2013.
Futuresource expects full year wearables sales of 52m units across all wearables categories, up 32% year-on-year.
But this is a product category that over the last few years that has only seen early adopters, keen athletes and Google employees on board...but it's about to snowball into the mainstream in a big way - the question is when.Read more >
Digital technology is both marketing's friend and foe. It's evolving the advertising landscape at a dramatic pace.
With online streaming services like Spotify that allows you to avoid ads, with Sky Plus allowing you to fast forward ads into an indistinguishable blur, radio listening figures in decline, most marketers have invested heavily in social. And it's no surprise - teenagers today are a mobile-first generation, 44 percent of teenagers were smartphone users in 2013 (eMarketer), and that number is expected to increase to almost 75 percent over the next three years.Read more >
Here at TLC we've been working the graveyard shift hoping to be spooked by some creative campaigns ... and we've not found many! The US's influence on this calendar period hasn't reached many brands but instead the retailers. But are the brands missing a trick? Our creative team have compiled their top 3!
I noticed this in Tesco the other day. Krispy Kreme are doing a few things for Halloween this year, but the one that was most clearly advertised was the taste your fate promotion they're running. Essentially it's a special doughnut that they've launched. When you bite into the doughnut you find out if you have been 'tricked' with a fizzy lime filling or 'treated' with a chocolate truffle filling. The POS featured the line 'We dare you to taste your fate', which I thought was a nice way of egging people (especially kids) into having a go. I think this is a pretty fun idea, introducing a challenge element into the promotion rather than just getting something free.Read more >
"Neuromarketing" has been a buzz word for the last few years, particularly fuelled by Admap's hunger to get marketers to understand this science and bring it into our agencies. According to Thom Noble, founder of NeuroStrata we've now reached our 'dipping point' (according to him we're now ready to dip our toe in the water to test it out).
TLC Marketing had the pleasure of listening to Thom earlier this week at the Warc event in London. At the event he was joined on stage by Michael E Smith, VP at Nielsen Neuro. The discussion covered uses of fMRI, coding and EEG and how together these tools can build a picture of unconcious consumer reactions.Read more >
TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.
The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.
Both campaigns were developed in house, from the concepts to partners' recruitment down to creative execution.Read more >
In 2003, innovation experts at Robert Bosch in Germany released the IXO, the world’s first and smallest cordless screwdriver powered by lithium-ion technology. It has since become the most sold power tool around the globe – selling over 10 million units to date.
To celebrate the 10 millionth unit sold Bosch are rewarding all customers who purchase the IXO screwdriver throughout August and September two free main courses at PizzaExpress.
And that’s not all, to celebrate big, three lucky customers will win a 7 night luxury trip for two the breathtakingly beautiful Maldives! Customers will be automatically entered into the prize draw when they claim their free PizzaExpress voucher.Read more >
TLC Marketing UK has taken on new staff in its planning, partner and account handling teams as part of plans to develop more creative rewards and promotions.
John Pearson, who heads up the London agency, says: “This is a very exciting time for TLC and these appointments reflect the way we are growing, with existing clients like Direct Line and new ones, such as Sony and HTC, appointing us to help deliver business growth.”
Ben Fillery joins the expanding planning department. Sharing his time between new business and retained clients, he brings expertise across multiple communications channels with a specialism in shopper and retail activation. Ben was previously at The Marketing Store and Momentum Worldwide where he worked brands such as Microsoft, HTC, Subway and McDonald’s.Read more >
A new Neurosense study "The Science of Good Service",commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:
Building trust with your consumers, being open and honest about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a taxi driver returning your lost property from the back of their cab.
This has been seen most recently in NatWest’s No tricks campaign “We're putting the brakes on unfair credit card deals and saying no to 0% credit cards. No card tricks with NatWest”.
As we are enjoying a great summer of sports, from the World Cup to the Commonwealth Games, at TLC we felt there was no better time to announce the creation of a new division specializing in Sport marketing.
The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Just last week, Marketing Week reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.Read more >
Christmas 2014 is going to be big for online shopping. Bigger than ever before.
Last year online sales in December were up 18% YOY in the UK alone (source: IMRG Capgemini e-Retail Sales Index). And a survey by PayPal found that 88% of UK consumers were planning on purchasing Christmas gifts online. Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 75%.
So here are TLC’s top tips to prevent shopping basket abandonment this Christmas!Read more >
Sony has launched three UK-wide shopper promotions powered by TLC Marketing to share their football and summer enthusiasm with their consumers.
The global manufacturer of audio and video products capitalised on its sponsorship of the event this year in Brazil and wanted all its customers to get in the spirit of this summer filled with international football.
In partnership with Carphone Warehouse, customers purchasing a 4G Sony phone or tablet on pay monthly will be rewarded with a free 2014 World Cup Brazil Official Match Ball replica and a free retro football shirt.Read more >
The latest EE online campaign, powered by TLC, offered customers a free European flight with each purchase of a 4GEE price plan made via EE’s website of either a Samsung Galaxy S5, HTC One (M8) or Sony Xperia Z2 smartphone between March 26th and April 10th.
Customers could choose from the following destinations: Amsterdam, Barcelona, Berlin, Brussels, Madrid, Milan, Munich, Nice, Paris, Prague, Rome or Vienna.
The campaign was promoted via the EE website only and offered a purely digital customer journey through a dedicated promotional micro-site.Read more >
That’s exactly what No Fear Energy are proposing to their customers this summer!
Customers purchasing a promotional can will receive a free music track download from Universal Music. Every can is a winner, so customers can mix it up and get their hands on more No Fear Energy must-haves – more cans, more tracks!
To claim their free Universal Music track, customers have to collect the unique code under the ring pull of each promotional can and visit the promotional site.Read more >
According to the 2nd Annual UK Mobile Path-to-Purchase Study by xAd and Telmetrics, up to 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
More and more, consumers are turning to mobile to meet their research needs and are becoming comfortable with these devices as a primary decision-making tool. This reality opens new opportunities for brands to reach consumers, drive in-store foot traffic and influence purchase.Read more >
As part of the TLC Trust initiative some of our hungriest staff went down to Summer in the Square yesterday lunch time to support our charity enterprise partner Munch in Marylebone.
Summer in the Square is hosted in Portman Square Gardens on Baker street five times a year and allows enterprises to set up camp selling all sorts of delicious treats, raising money for good causes and helping local businesses. Some of the most delicious cakes and goodies (the banana bread is legendary) come from an enterprise we support closely - Munch in Marylebone.Read more >
In the discount-saturated world we live and work in, TLC Marketing is launching a tongue-in-cheek campaign to highlight an alternative to price promoting.
The campaign for Added Value Everywhere begins in June 2014 and will run throughout the rest of the year – www.addvalueeverywhere.com
This faux anti brand-cruelty charity campaign aims to raise awareness as to the dangers of repeated price-cutting, product bundling and BOGOFs. It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.Read more >
The new Thirst Pockets on pack promotion offers shoppers the chance to win a brand new kitchen up to the value of £10,000.
According to a survey conducted by Zopa last year (http://ow.ly/wPhgd), almost three quarters of two-person households (74%) and an astounding 91% of four-person households want to improve their home!
And it’s all about the kitchen, as it accounts for 24% of wished for home improvements - the single largest item.
Pirelli is launching a new point of sale promotion in Belgium and Luxembourg, created and delivered by TLC Marketing UK.
The promotion targets the brand’s core passionate driver audience and is designed to encourage loyalty. This is key in the tyre market sector as the purchase is, on average, every four years.
The promotion offers consumers a 6 month fine dining card when they buy 2 tyres and a 12 month card if they buy 4. The card gives Pirelli consumers access to unlimited fine dining offers in over 150 participating restaurants across Belgium and Luxembourg.
The promotion runs from 14th May to 31st July.
Only just over 1 out of 2 people (53%) go to the cinema at least once every six months in the UK, the Deloitte Media Consumer Survey reveals.
At TLC we read with a lot of interest Deloitte’s 2014 Media Consumer Survey published this month. The really positive survey highlights the exceptional performances and outstanding use of technology that have propelled UK talent to many awards at the Oscars as well as numerous UK actors and actresses leading light on the silver screen.Read more >
The new Direct Line promotion powered by TLC Marketing presents customers with the toughest choice of all: do they treat their pet or do they treat themselves?
Kirsty Hoad, Direct Line Pet Senior Marketing Consultant, told TLC: “In a very price-driven market, we are really excited to run a fun and engaging promotion. Our customers are savvy and they crave good experiences, we strongly believe this new promotional campaign will bring that to them”.
Nigel Samson, TLC Group Account Director added “The Direct Line campaign is a perfect example of how TLC help brands become experience-facilitators, finding the right reward to create emotional and experiential connections with their customers”.Read more >
Spoil your consumers with a reward that gives them a choice of over 30,000 great products.
At TLC, we believe that nothing feels better than freedom, so we are really happy to announce a new partnership that will let consumers choose the reward they want!
Thanks to our new partner, Argos for Business, TLC Marketing will offer your brand great creative campaigns while letting your consumers pick the reward of their dreams! Shopping for great rewards has never been easier with our new partnerArgos for Business.Read more >
Do you want to be part of an exciting, dynamic and creative sales team? TLC Marketing can offer this to you.
Great people, great work and so much potential for professional development. If this is you, then read on!
To generate new business appointments for the Account Director team, leading to building external relationships and generation of new income for the company. The role involves identifying new markets and business opportunities and working with high profile brands and products. In addition, to support the growth of existing relationships with clients to achieve further sales and maximise revenue for TLC.Read more >
TLC Marketing is happy to welcome a new exclusive partner - Molly Maid!
MOLLY MAID is one of the world's largest professional home cleaning services carrying out 2 million home cleans every year worldwide; And we are delighted to say that it is the first time MOLLY MAID has partnered with an “everyone wins” promotion agency such as TLC.
At TLC, we are persistently creating innovative rewards, and we know that sometimes what your customers really want is a little help in their everyday life.Read more >
Last week, TLC Marketing attended the DMA conference where the findings of the Customer Acquisition Barometer 2014 were launched - A new annual survey of marketers and consumers about acquisition practices produced by the DMA in partnership with McDowall. And we took away some intriguing insights!
52% of consumers knowingly shared their details in the last 12 months, in the interest of finding the latest products and services, getting the best deals and staying in touch with brands – consumers WANT to engage with brands, and the content and method of these interactions are key in building trusting relationships.Read more >
TLC Marketing is really proud to have been nominated by The Marylebone Project (www.madeinmarylebone.co.uk), our London Partner Charity, for the Partnership Award at the Westminster Community Awards 2014; an award that recognises the best example of a private sector organisation working with voluntary sector/community organisations.
Sharon Poon, Made in Marylebone Social Enterprise Manager, said: “TLC’s contribution has made a real difference in improving the services we provide for homeless women and with its expertise in marketing and design, the agency has helped create a brand recognisable by customers”.
“We are very pleased and grateful to be working with the lovely people at TLC!” she added.
The digital camera market has been on a dramatic decline over the last year with Future Source consulting estimating demand to have dropped by a huge 24%.
It's not surprising when we look around us and see the photographers of today. Everyone and anyone is a photographer, and the majority are using a smart phone. With smart phone penetration increasing (62.2% of Britons according to Our Mobile Planet by Google) this is a trend which isn’t looking to slow dwn.
The blurred line between digital cameras and smart phones is getting fainter, only last month Samsung decided to merge their camera and smart phone business units to encourage synergy.Read more >
TLC Marketing and Hello Fresh have partnered to create new customer rewards providing all the ingredients companies need to improve sales.
The new partnership will combine the impact of the revolutionary Hello Fresh service and TLC Marketing’s expertise in building acquisition and retention campaigns.
“Our clients need to build a more comprehensive relationship with their customers offering something that earns their brand the emotional engagement everyone is seeking, without the cost to their brand equity” says Andrew Spratley Commercial Director at TLC Marketing.Read more >
TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are launching a new campaign bringing together Panasonic and the national trust.
This campaign marks the start of a fantastic partnership which sees two well known brands come together to offer customers a unique opportunity to create special memories.
Panasonic are rewarding every customer who purchase a new Lumix FZ200 or FZ72 camera with a complimentary membership to the National Trust for 12 months; inviting them to discover hundreds of places and capture every stunning detail with their new camera.Read more >
TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are entering the world of premiums. Premiums will be an innovative, dynamic sourcing and development service, specialising in the creation and manufacture of bespoke items.
TLC Marketing will provide expertise in a wide range of product development from ceramics and bags to mass plastic injection and electronics. The development of this new service will allow TLC Marketing to provide a comprehensive portfolio of reward options, from premiums to lifestyle rewards.Read more >
Beko the UK’s best-selling home appliance brand & proud home appliance partner of the FA Cup are promoting home cooking made easy with a fantastic reward from TLC Marketing: a free Hello Fresh box.
Beko are rewarding customers who purchases a new HII64400AT induction hob with a free Hello Fresh box providing them with all the ingredients for tasty and healthy meals and making their home cooking easy.
Customers will be able to choose between two Hello Fresh Boxes – a 3 meal box for 4 people or a 5 meal box for two people. This promotion, available throughAppliances Online, has a high value reward which will appeal to people who love to cook.Read more >