Welcome to TLC UK
We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine.
Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind.
Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure.Read more >
Cinema makes people happier. Fact. * Findings from research commissioned by Warc captured “happiness levels” for five different channels and established that these were highest before, and highest after the cinema, leading to a positive impact on levels of engagement and creating a uniquely valuable environment for brands to engage.
Understanding happiness is something society has wrestled with since time immemorial. What some of this qualitative research found is that people weren’t simply being entertained in the cinema, they were strengthening relationships and focusing on this shared experience. In doing so respondents identified their visit to the cinema had helped them to address some of the pressures of life that impact negatively on their overall happiness.Read more >
Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be "super-mums" at home, a new survey has revealed.
The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals:
•Women are disillusioned with being viewed only as mothersRead more >
How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal.
In one word. Data. But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect). Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship.Read more >
This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.
This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together.Read more >
As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line.Read more >
Dr Martens launched their latest promotion last month offering customers the chance to claim up to £30 cash back from their concert ticket – proving these boots were really made for gigging.
The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket. The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert.Read more >
We are delighted to announce that TLC Marketing has been nominated in The Drum Network Awards for FMCG Campaign/Strategy of the Year and B2B marketing Campaign/Strategy of the Year for our wonderful campaign Added Value Everywhere.
The Drum Network Awards recognises agencies who have shown internal growth while simultaneously delivering exceptional results for their clients. The awards are open to any company who is passionate about great marketing and embracing The Drum community and is judged by 14 top industry professionals.Read more >