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Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign.
Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions. The success of the campaign was such, many customers expressed their delight on previously Twitter - a previously unused social media channel for the brand. This engagement extended the reach of the campaign outside the core retention audience and created additional awareness for Bupa. The campaign also provided key learnings around email marketing and generated over 1,800 new opted-in email addresses for future campaigns.Read more >
The Bupa Out of the Blue customer retention campaign just keeps on giving. It has been announced as a finalist in the Insurance Marketing and PR Awards for Niche Marketing Campaign of the year.
Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people cancel their policy and how they could encourage them to stay. So TLC were set with the challenge to reduce customer lapse rates.
Bupa wanted to be recognised as the ultimate health partner, both physically and mentally, so a blanket reward or cash incentive wasn't going to fulfil that objective. With our global buying power TLC worked closely with Bupa to find a range of suitable health and wellbeing partners for a fraction of their perceived value. The rewards were then creatively packaged up as a direct mail and a genuine thank you, surprising and delighting their customers and giving them a reason to stay.Read more >
TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres “Road Trip” and the Bupa “Out of the Blue” are amongst the two nominated at the prestigious industry awards.
The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judge’s winner of all Gold wins on the night.Read more >
Today, 21st April 2016, marks a special day in TLC Marketing’s history. Alongside the Queen’s actual 90th Birthday, we become the first London marketing agency to win a Queen’s Award for Enterprise in International Trade.
The Queen’s Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July.
TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the world’s best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand.Read more >
Martin Covill, Director of Business, is one of the longest reigning members of staff at TLC Marketing and today marks his 8th year at the agency. In his time Martin has seen it all. From our early beginnings at a small Baker Street office, to where we are now with three floors and offices spanning all over the world. So what have been the best bits for Martin at TLC?
What’s your favourite thing about working for TLC Marketing?
After 8 years, I can’t say just one thing…Read more >
If you’ve been following our activity you’ll know TLC love a celebration and that’s because we have a lot to celebrate. Today we’re honouring Vicki Barnes, our UK Partnerships and Content Manager who has been with us now for two years. In her time Vicki has introduced TLC Marketing to many new partners, bringing them on board, and pairing them with some of the UK's biggest promotions. We sit down with Vicki to find out what have been her best bits over the past two years.Read more >
TLC Marketing held the top spot last night in a ranking of the UK’s promotional marketing agencies at the Recommended Agency Register (RAR) Awards 2016. Entry into the awards is based purely on client and partner reviews, proving our agency delivers outstanding results and the highest level of client satisfaction.
The RAR is the only independent platform where clients can leave reviews against the services an agency has provided. TLC Marketing topped the night by taking home the Promotional Marketing Agency of the Year Award in a category of six other agencies. The winners are based purely on how a client has rated them against client services, creativity and innovation, effectiveness, strategic thinking, whether the campaign was delivered on time and on budget and the overall value for money.Read more >