Welcome to TLC UK
This summer, something magical has happened. No, not the two-week heat wave but, our boys making it all the way to the World Cup semi-final for the first time in 28 years.
Along with the rest of the nation, the Vodafone social media team wanted to celebrate this momentous occasion and ensure their followers are World Cup ready. How? By sending valued customers a box of Vodafone football-themed treats of course.
Inside each of the surprise World Cup boxes are:Read more >
It would be in every newspaper, trending on social, the talk of every office, staff room and building site, up and down the country.
The brand on everyone’s lips because they offered every single one of their customers a free tattoo on National Tattoo Day (17th July). A brand that tore up the rulebook and created the mother of all promotions.
For all the hedonistic Hackney hipsters to the loyal Leicester City lads, the rockers, the rappers and all the bucket list backpackers. A free tattoo for fearless, risk taking, body confident customers.Read more >
According to the English Dictionary, someone who is carefree has “no problems or worries”, which is why feminine hygiene brand Carefree® are encouraging customers to sit back, relax and feel beautiful in their first ever on-pack promotional marketing campaign.
The campaign launched in June across all major grocery and pharmacy stores in the UK, including Tesco, Superdrug, Boots and Sainsbury’s. The campaign entitles customers to a free beauty treatment with every two purchases of Carefree promotional packs. There are over 900 beauty venues taking part in the campaign and customers also have a choice of Yoga, Pilates and Meditation sessions.Read more >
Boy oh boy it has been warm around here, I hope you’ve been bulk buying fans and staying cool over the last month. Along with the British heatwave we have some more hot trends for you this July, so sit back with your feet in an ice bucket and chill out.
Getting drunk in your pants
I’m sure that headline caught your attention! Last year, we were all convinced the way to happiness was to be more hygge, a Nordic concept that loosely translates as a state of cosiness and feeling of contentment. Our homes filled with knitted blankets, candles and hot drinks in an attempt to be more hygge. However, this year a less smug Finnish concept is set to be the buzzword for autumn - ‘Pantsdrunk’. This experience literally involves drinking at home, alone, in your underwear, no wonder Helsinki is the happiest city in the world. The trend allegedly started as a way to cope with the long, dark winters but has now become engrained in the countries culture. So much so that the ministry of foreign affairs even references it in its guide to the country. As you can imagine, we will be totally on board with this and will be picking up our handbook by Miska Rantenen when it launches in the UK. If you need me I’ll be on the sofa in my M&S finest and a large glass of Malbec.Read more >
The Direct Marketing Association’s (DMA) B2B Council encourages thought leadership in the B2B space and recently Emma Lloyd (née Critchley), the catalyst behind some of TLC Marketing’s biggest, boldest and award-winning B2B marketing campaigns, received an invitation to join the Council.
After attending the summer B2B Council meeting as a guest, Emma impressed the team at the DMA (including Richard Robinson who is the chair of the B2B Council) so much with her enthusiasm and passion for B2B marketing that she will now be joining the Council made up of 17 other B2B marketing experts and professionals.Read more >
This summer, Supermalt is launching their biggest ever on-pack promotion, offering consumers the chance to win one of six holidays to famous carnival locations.
After joining forces with TLC Marketing to create the campaign, anyone who purchases a promotional six-pack of Supermalt could win one of three holidays to Trinidad or one of three European holidays to Rotterdam. Customers can also win Supermalt-branded snapback caps, T-shirts and, those with a real dedication for the nation’s number one malt drink can collect 20 bottle caps to claim their own Supermalt branded bottle opener.Read more >
If you have ever visited our office, you will have seen our staircase adorned with silverware from various awarding bodies.
Whilst we are proud of creating award-winning work, nothing is more rewarding than putting a smile on our clients' faces.
In 2014, we launched our first campaign for Bupa, with Out of the Blue acting as a pilot for what is now the Bupa Rewards loyalty scheme. Over the years, alongside the leading healthcare provider, we have celebrated the wins of three prestigious industry awards: one IPM Bronze for Directing Marketing, a Silver IMC Award for Direct 1:1 and a Silver CIM Award for Integrated Marketing.Read more >
Summer is here, the UK is on course for the hottest summer ever, and Pride celebrations are fully underway.
Vodafone wanted to celebrate Pride in their own way by rewarding social media users with a box of Pride-themed Vodafone goodies.
Inside each Vodafone Pride box is:
- A pride flag: to wave the rainbow colours of Pride
- Speaker: for blasting your cheesy pop songs
- Portable charger: to keep those selfies snapping and the music playing
- Gordons’s G&T: refreshingly delicious
- Sunglasses: since the sun isn’t showing any signs of taking his hat off
- Hand sanitizer: because celebrating is fun, but so is staying fresh
- Rainbow face paint: to show your support with every colour
- Pop socket: keeping hold of your phone just got easier
- Hawaiian Lei necklace: to accessorize your party-ready look
Pride is being celebrated in different ways around the country, from military parades to its own talent show ‘Pride’s Got Talent’, a talent show to give emerging LGBT stars the chance to perform onstage at Pride in London in partnership with Amazon music.Read more >