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 Archive

‘Awesome Tech Gift’ returns for summer 2018

Vodafone's 'Awesome Tech Gift' deal returns for summer 2018

Vodafone are offering all new broadband customers the chance to own the latest piece of the tech, worth up to £199.99, in their revived ‘Awesome Tech Gift’ campaign. 

From the 1st of August 2018, new and renewing broadband customers* can choose from a GoPro Hero, which retails at £199.99, an Amazon Echo worth £89.99, a Fitbit Charge 2 worth £139.99 or a Sonos Play:1, which retails at £149 and was the most popular reward in last year’s promotion.  

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How to increase brand NPS and marketing opt-ins

Vodafone Surprise and Delight Xmas campaign to increase brand NPS

Net promoter scores (NPS) are highly important in the competitive telecoms market. There are 83.8 million mobile customers (Ofcom Q1 2017) and with this increasing year on year, it’s never been more important to retain the customers you have, whilst also encouraging cross-sell across your other product lines.

NPS is measured on how likely a person is to recommend that product or service. On a scale of 0-10, people who score  0-6 are detractors, those scoring 7-8 are passives, and those scoring 9-10 are promoters. It’s a well-known fact that happier customers are ‘stickier’. They will stay with you for longer, buy more of your products and services and recommend you to their friends and family. 

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How to boss your PR and Marketing placement

Faye Stammers PR and Marketing Executive at the PRMoments Awards 2018

We have been dreading this day since she joined. Today, Faye Stammers our phenomenal PR & Marketing intern is leaving us to return back to university to complete her final year. 

Since joining the business in June 2017, Faye has truly made the role her own, taking on tasks above and beyond what’s expected while consistently delivering results for the business. 

We managed to interrupt her plate spinning for long enough to ask what her best bits from the past 14-months have been.

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