Welcome to TLC UK
According to the English Dictionary, someone who is carefree has “no problems or worries”, which is why feminine hygiene brand Carefree® are encouraging customers to sit back, relax and feel beautiful in their first ever on-pack promotional marketing campaign.
The campaign launched in June across all major grocery and pharmacy stores in the UK, including Tesco, Superdrug, Boots and Sainsbury’s. The campaign entitles customers to a free beauty treatment with every two purchases of Carefree promotional packs. There are over 900 beauty venues taking part in the campaign and customers also have a choice of Yoga, Pilates and Meditation sessions, with Hotpod Yoga being just one of the big names on board for the campaign.Read more >
This summer, something magical has happened. No, not the two-week heat wave but, our boys making it all the way to the World Cup semi-final for the first time in 28 years.
Along with the rest of the nation, the Vodafone social media team wanted to celebrate this momentous occasion and ensure their followers are World Cup ready. How? By sending valued customers a box of Vodafone football-themed treats of course.
Inside each of the surprise World Cup boxes are:Read more >
Irish forecourt retailer Applegreen has engaged with Pure Loyalty (powered by TLC Marketing) to refresh their existing loyalty programme, with the aim of increasing customer engagement and retaining its status as a leading motorway service operator.
The new creative positioning ‘Seat SWAP’ centres on customers trading their driver’s seat for a more exciting alternative. Each of the six themed ‘seats’ represent a suite of different rewards that customers can claim against points earned on fuel and in-store purchases.Read more >
Vodafone recently launched an exclusive campaign to make their customers daily commute that little bit more enjoyable.
As a little ‘back to reality’ gift following on from not one but two bank holidays in May, Vodafone treated 340,000 business customers a free hot drink and pastry.
Camden Foods, Pumpkin, Caffe Ritazza, Delice De France, Upper Crust and The Pasty Shop featured as partners in the campaign, meaning treats could easily be redeemed at popular commuter railway stations throughout the UK.Read more >
TLC Marketing are going to need some more shelves. Last night they took home ten trophies at the Institute of Promotional Marketing Awards (IPM) Awards for campaigns with Vodafone, Filippo Berio and their own b2b marketing.
A total of five Bronze, four Silver and one Gold were awarded at the ceremony in the Hilton Park Lane, with the agency dominating the Creative and Small Budget campaigns.
Two trophies were awarded to Vodafone Broadband ‘Awesome Tech Gift’ campaign for Best Telecoms and Best Customer Trial and Acquisition while the mobile side of the business took home Best Shopper and Retention Programme for the Christmas Surprise and Delight campaign.Read more >
It’s the event the nation has been waiting for and in the lead up the big day, the Vodafone store in Windsor are surprising customers with boxes filled with Royal wedding essentials.
On Saturday, 19th of May, customers who visit the store (on Peascod Street) could be in with a chance of taking home their very own Royal wedding themed Vodafone box of treats, packed with gifts certain to put a smile on anyone’s face.
Inside, lucky customers will find:Read more >
Yakult are giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a campaign created to celebrate ‘The Science of You’.
Customers can claim a free sports or wellbeing session with every promotional pack of Yakult and Yakult Light. Various activities up for grabs include tennis, swimming and golf lessons, personal trainer sessions and even out of the ordinary experiences such as Disco Yoga (think glitter and David Bowie) and outdoor boot camps with British Military Fitness. There are over 3,000 venues taking part in the campaign nationwide meaning there really is something for everyone from Zumba to trampolining, martial arts and more. For those more into wellbeing for the mind, Yakult have also collaborated with The Mindfulness App to offer three months free subscription to their premium meditation service.Read more >
Last night, TLC Marketing took home the RAR Promotional Marketing Agency of the Year award for the third consecutive year.
The Recommended Agency Register (RAR) is a sister organisation of The Drum, and is the only awards ceremony that recognises agencies based on client feedback alone.
Anonymous reviews are left by clients throughout the year, rating agencies based on the services they provide. Client service, creativity, innovation, effectiveness and strategic thinking are just some of the services TLC have been given 10 out of 10 for alongside glowing comments such as, “Working with TLC has been an absolute pleasure. We wanted our campaign to be really special to celebrate an important anniversary for our company and they delivered on all aspects from the brief, the creatives, project management, professionalism & enthusiasm. We were incredibly impressed with their innovation and design and we look forward to working with them again this year.”Read more >
The announcement of the Institute of Promotional Marketing (IPM) Awards finalists came as the perfect end to yesterday’s sunny weather, with five of TLC Marketing’s campaigns making the shortlist.
They are:Read more >
The Gaelic Athletic Association (GAA) are up for ‘Best New Loyalty Launch of the Year’ at this year’s Loyalty Magazine Awards.
The Loyalty Magazine Awards recognises the importance of a loyalty scheme in today’s world and awards those who create engaging programmes that go further than simply ‘points on a plastic card’. Winners will have successfully managed to create a bespoke loyalty scheme that meets individual customer wants, builds on relationships and most importantly works for both parties, customer and business.Read more >
The Marketing Institute of Ireland has announced the shortlist for the 2018 All Ireland Marketing Awards with Pallas Foods up for Loyalty Marketing Award 2018.
The All Ireland Marketing Awards programme is Ireland’s marketing showcase. Hundreds of entries compete for places on the shortlist made up of nineteen categories, including the ultimate All Marketing Ireland Champion. The awards span the entire remit of marketing disciplines, with Pallas Foods in the running for Loyalty Marketing Award 2018.Read more >
It's that time of year again. The Recommended Agency Register (RAR) Awards shortlist has been announced, with TLC Marketing up for not one but four awards.
An awarding body judged quite like no other, winners of the RAR Awards are picked solely on client reviews and recommendations, which makes winning that extra bit special. For the past two years, TLC Marketing have been crowned ‘Promotional Agency of the Year' and this year, the agency are hoping to make it a hat-trick.Read more >
After six months of hard work and dedication, TLC Marketing’s Sabeena Sanghera, Partnership and Content Specialist, collected her Institute of Promotional Marketing (IPM) Diploma last week.
The Diploma is a well-respected qualification and is seen as the “best possible grounding” for those who are responsible for creating promotional marketing campaigns in the UK. To achieve an IPM Diploma, students had to undertake a series of assignments and complete a set brief, which involved writing a campaign from start to finish. All tasks covered various aspects of integrated communication campaigns and had to be completed in the students’ own time.Read more >
The Suzy Spirit Award recognises those in the PR and Communications industry who shine above the rest.
This is an award in honour of one of the industries brightest young stars, Suzy Ferguson, who passed away from bowel cancer in July 2012. Designed to reflect Suzy’s personality, this award recognises individuals with exceptional character, integrity and determination. Those who go above and beyond for others.Read more >
London based agency TLC Marketing have welcomed Anna Hanisch as Group HR Director this new year.
Anna has over ten years’ worth of experience and joins the team from Cannes Lions and Money20/20, where she worked for five years as the Head of People and Culture. Anna has also previously worked at Y&R Advertising.
With a passion for people, Anna’s mission is to make the workplace the ‘best place’ for all employees.
Emma Burns, Chief Operations Officer at TLC Marketing, said, “TLC Marketing prides itself on its culture and is delighted to have Anna on board, whose experience will help us take it to another level. We are extremely excited to see what Anna has in store and are already in exciting talks for 2018 projects.”Read more >
The 2018 awards season is already looking exciting as TLC Marketing have been announced as finalists at the National Undergraduate Employability (NUE) Awards.
The NUE Awards celebrates undergraduate employers, students and universities by awarding those who are going above and beyond to make a difference to the future talent pool. RMP Enterprise, who organise the awards, truly understand the importance of undergraduate work experience. After stemming from useful site Rate My Placement, which was designed to give undergraduates the chance to review and rate placements or internships, they have been helping students find their dream roles for over nine years.Read more >
2017 is a special year for the best-selling, branded olive oil. In business for 150 years, naturally Filippo Berio wanted to celebrate their birthday in style. The campaign centred around winning a trip to the birthplace of Filippo Berio, Lucca, Tuscany and involved customers shaking a virtual tree to make the olives fall, before choosing one olive to reveal if they had won a prize or not. There were over 2,000 other prizes to be won.
Other prizes included magnums of prosecco, Vietri ceramics, Filippo Berio recipe books, oil and vinegar sets and Lavazza coffee machines.Read more >
Vodafone are a global telecoms giant, however, are a challenger in the UK broadband market. They face tough competition from the ‘Big Four’ Internet Service Providers (ISP) who collaboratively own 95% of the market.
With consumers becoming increasingly savvy, price alone is not going to win the battle, so what could Vodafone offer to make themselves more appealing to consumers against other ISP’s?
There is usually little differentiation between the added extras that ISP’s offer to consumers. Rewards usually centre on cashback or package add-ons such as mobile data boosts or access to added channels. This cluttered environment is highly confusing for consumers who face message overload, leading to a ‘choice coma’.Read more >
As Christmas approaches, it's the time for giving and last week, TLC Marketing travelled to Johannesburg to make the lives of local children a little bit better.
Staff from as far as Italy and Portugal travelled to South Africa for an unconventional working week, as they rolled up their sleeves and got stuck in with the renovation of a children’s care centre.
In partnership with JAM, we launched our charitable campaign in 2016, with the goal of creating better living conditions for rural Africans. Our latest venture has seen the much-needed renovation of the ‘Diepsloot Community Center’, meaning children can receive the education they deserve in a secure and safe environment.Read more >
After a successful 2017, we finish the awards season with four more trophies to add to our collection, thanks to our Pallas Foods loyalty scheme and Giant Chip Fork marketing campaign.
Being recognised in four different categories at the 2017 IMC Awards, we took home awards for ‘B2B’ and ‘Loyalty’ for the Pallas Foods Relish Rewards scheme and two more accolades for ‘B2B’ and ‘Direct 1:1’ for our ‘Giant Chip Fork’ campaign.Read more >
This week, P&O Ferries embark on an added value campaign which will provide customers with a unique offer which is a first for the company.
Customers will be able to claim £15 of fuel back when they book a P&O ferry from Dover to Calais or Cairnryan to Larne/Larne to Cairnryan.
P&O Ferries understand this is a challenging time for consumers, fuel is expensive and with the majority of customers boarding with their vehicle, it made sense to offer customers something relevant that they could all benefit from.Read more >
NaturZ Foods, who have been supplying independent stores with pulses, spices and rice since 2011 have launched their first promotional reward campaign designed to thank customers for their business and take them on an cultural journey that goes further than taste.
NaturZ, who is owned by Export Trading Group, will be rewarding every customer who purchases three promotional products, with a free cinema voucher. Cinema is one of the most popular pastimes for UK consumers and since the major hike in ticket prices, a free voucher to watch the latest movie is perceived as a real added value to consumers.Read more >
Winning the coveted 'Agency of the Year' title at the IPM Awards was a huge night for TLC Marketing. Our total haul was an amazing four Golds and a Silver with the night ending with the Agency of the Year trophy, presented by Claudia Winkleman. Two weeks later, we reflect on how far TLC Marketing have come in an exclusive interview with our Chairman and Founder, Nick True and General Manager John Pearson.
Can you sum up what winning Agency of the Year means to you?Read more >
Last night TLC Marketing won big at The IPM Awards 2017, taking home one Silver trophy, four Golds and the coveted Agency of the Year Award.
The IPM is the most prestigious awarding body in the Promotional Marketing industry, showcasing and celebrating the very best in creativity and effectiveness in our industry.
The evening commenced with opening addresses from Lord Black of Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman, while the host for the event was Strictly Come Dancing star, Claudia Winkleman.Read more >
TLC Marketing are delighted to announce they have been shortlisted for at least four IPM Awards.
The awards which celebrate the very best in promotional marketing have been part of the TLC calendar for many years. In 2015 we picked up a Gold and Silver, in 2016 a Gold and a Bronze, however this year it looks to be our most successful yet as all four campaigns entered have been announced in the shortlist.Read more >
TLC Marketing brought home the gong for Promotional Marketing Agency of the Year for the second year running at the Recommended Agency Register (RAR) Awards 2017.
Entry into the awards are unlike any other in the industry. The shortlist and winners are determined purely by client recommendations and reviews.
The RAR is an independent platform where clients can rate their agency against the services provided. TLC Marketing are delighted to be highly recommended for activation, campaign planning, copywriting, loyalty programmes, online creative, web design and many more.Read more >
This week, Paymentsense, Europe’s largest merchant service provider, launched Plus. It's the new rewards programme providing their customers with access to a wide range of discounts and benefits, just for being a customer.
Marketing, accountancy services and computer security costs are often absorbed by large department budgets in big corporates, but for many SME businesses there are no available budget pots for such essentials. These small, but vital operational costs can mount up, eat into profit margins and cause financial strain, especially in the early stages of a new business.Read more >
Braun is giving one lucky customer the opportunity to win a VIP spa retreat when they purchase the new MultiQuick 9 hand blender.
Braun have long been established as mechanical pioneers and are well known for their progressive ideas and innovative product solutions. Their ambition lies in creating appliances that are at the service of the user and make life easier and more convenient.
According to a Mintel report on Small Kitchen Appliances – UK December 2015, Blenders are the most desired products among consumers driven by the trend of healthier eating and smoothie making. The market grew by almost 50% in 2014 to reach £70 million and by 2020 is expected to grow a further 32%. However, as penetration levels increase, prices are expected to fall in the mid-market and growth will slow as the space is taken up in people’s kitchens. With this in mind, Braun saw an opportunity to launch a new high end blender with technology and capabilities that far outweigh competitors in the market, the ‘Braun MultiQuick 9’.Read more >
The Recommended Agency Register today revealed their shortlist for the 2017 awards and TLC Marketing are delighted to say they have been shortlisted in four categories.
Last year TLC Marketing picked up Promotional Marketing Agency of the Year and we’re delighted to find out we have the chance to keep hold of that as we have been nominated in the same category again this year. As well as Promotional Marketing Agency of the Year we have also been shortlisted for On Budget, Data and Client Services.Read more >
TLC Marketing receive a Best Companies accreditation for a second year in a row, and this time it's two stars for "outstanding" employee engagement. The Best Companies survey examines the ins-and-outs of company life and this achievement comes solely from TLC staff voting our agency as the best company to work for.
TLC Marketing live by one simple philosophy. Create campaigns that are rewarding for our clients, not only in terms of business but also in the experience of working with us. This philosophy is embedded deep within the company and shines through in our people-orientated culture too, with the idea that happy people create better work. After all TLC people are the bloodline of the company.Read more >
On the 9th February 2017 and on behalf of Her Majesty, Colleen Harris, former press secretary to Prince Charles, and current Deputy Lieutenant of Greater London, presented The Queen’s Award for Enterprise in International Trade to TLC Marketing.
The Queen’s Award for Enterprise in International Trade recognises the company’s successful growth into the Chinese, Brazilian and South African markets, as well as winning highly competitive industry awards in the UK, France, Italy and America.Read more >
Today it was announced that TLC Marketing have won two IMC European Awards 2016 for Bupa Out of the Blue and Continental Tyres Road Trip. The campaigns have been awarded a Silver and Bronze for Direct 1:1 and Integrated Marketing respectively.
The IMC European Awards are one of the most prestigious in the promotional marketing industry. The only method of entry is through winning an IPM award for the same campaign.Read more >
TLC Marketing Worldwide, one of the leading specialist marketing groups, and Oakley, Inc., a subsidiary of Italian company Luxottica, which designs, develops and manufactures sports performance equipment and lifestyle pieces have signed a memorandum of understanding (MOU) and entered into a strategic partnership to promote Oakley’s custom product range across 16 European countries.
Andrew Spratley, Group Partnership Director of TLC Marketing Worldwide said: “We are absolutely delighted to be working with an iconic and successful brand such as Oakley. This alliance perfectly combines TLC unique promotional expertise with Oakley’s e-commerce growth plan amongst their key target audience. TLC’s network of global brands will facilitate the mutual success of our partnership and we look forward to September for a full deployment of our joint efforts.”Read more >
TLC Marketing UK is pleased to announce it has been awarded the ISO 9001:2015 Quality Management System certificate by The British Standards Institute (BSI) for the provision of marketing related services including strategy, design, promotion, loyalty and rewards.
The ISO 9001:2015 certification is an internationally recognised Quality Management System (QMS) standard. Designed as a powerful business improvement tool the certification is based on quality management principles that aim to continually improve and review processes throughout the business.Read more >
12 months, two jobs, five pairs of moccasins and some questionably tight jeans. Today we celebrate Ben Savage's 1st birthday at TLC Marketing UK, as our Senior Partnership and Content Manager. Following his cross over from Business Development, Ben was welcomed into the Partnerships and Content team with open arms and has been a great addition over the year, thanks to his hard work and passion.
We celebrate by finding out how he really feels about his role and what it’s like to work for the world’s leading rewards and incentives agency.Read more >
TLC Marketing are delighted to be working on an exciting promotional campaign alongside the launch of Virgin Media IMO Smartphones.
Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion) to release two smartphones, IMO Q and IMO S, and one mobile hotspot product in the UK. Virgin Media will be IMO’s exclusive network partner for launch.
Together with TLC Marketing, Virgin Media and IMO’s parent company, Verve Connect, will be rewarding the customers who purchase IMO S at launch with a digital tastecard worth £79.99. Customers can now simultaneously enjoy on-the-go connectivity and access 2-for-1 or 50% off in over 6,500 restaurants nationwide.Read more >
Rewardingly hard to win, the DMA Awards are one of the most prestigious events in the marketing calendar. It’s an opportunity for brands and agencies alike to come together and celebrate the UK’s ferocious commitment to producing outstanding work.
Judges are made up of senior decision makers, predominately from agencies and brands who are experts in either art, copy, data, planning, media or are considered to be category specialists. This year that includes our very own Group Creative Director, Rob Scott who among many things is an expert when it comes to creative strategy and art direction.Read more >
Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016.
Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France.Read more >
Last night TLC Marketing kicked off the Institute of Promotional Marketing Awards with a Gold win for the Continental Road Trip campaign, but the gongs didn't end there. This was closely followed by Best Direct Marketing campaign for Bupa out of the Blue which, brought home a Bronze.
The IPM Awards are one of the most prestigious in the promotional marketing industry. They represent tremendous examples of incentive, loyalty and engagement campaigns. The Continental Road Trip was an up-sell campaign aimed at increasing the average transaction value while playing on the nations love for the open road. Customers were encouraged to buy two tyres in return for a free hotel stay along some of Britain and Ireland's best driving routes.Read more >
TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.
On the 12th June 2016, the seventh annual Sunday Times HSBC International Track 200 league table was announced. It ranks Britain’s mid-market private companies with the fastest-growing international sales. This year TLC Marketing were ranked at 157 – an increase of 20 places from 2015.
Of the 72 London based companies to gain entry, TLC Marketing are the only marketing service providers, of which there are just three overall. TLC Marketing focuses on reward based, loyalty and incentive promotional campaigns for brands looking to attract and retain their customer base. They have a wide ranging network of suppliers willing to partner and exchange services in return for a shared customer base. TLC Marketing currently operate in 14 markets and have recently opened offices in Copenhagen, Brazil and China.Read more >
Swansea City AFC are pleased to announce their new official front of shirt partnership with betting company BETEAST for the 2016-17 season, in a deal that was sourced and negotiated by TLC Sport.
The club record deal, will see BETEAST replace previous sponsor GWFX on the front of all adult shirts and as well as being the official shirt sponsor, will also become the club’s official Asian betting and gaming partner.Read more >
Since the early 1980s, Pallas Foods has been dedicated to providing the best produce, products and service to their customers. Three decades later, this vision has seen the company pioneer the first loyalty platform of its kind in Ireland, rewarding customers every time they spend.
‘Relish Rewards’ is a free programme for anyone with a Pallas Foods account. On registering with Relish Rewards, customers will receive 200 points to get them started. They can then start building on this immediately with any purchase online or over the phone. Points have been allocated for each product across fresh, frozen, ambient and non-food products, in addition to their extensive wine and craft beer selection.Read more >
On the 21st April, TLC Marketing became the first promotional marketing agency to win a Queen's Award for Enterprise in International Trade. In light of our prestigious and rare award win we changed our worldwide logo to royal blue and devised our first global communications strategy spanning nine international markets, with the aim of increasing inbound opportunities and driving social media engagement. So how did we do?
Born out of the UK office, (also home to TLC HQ), a calendar of creative multi-channel activity was devised and shared with the other PR & Marketing Managers across the world. A combination of targeted direct mail, email, social media and press coverage was planned and adapted to suit each market.Read more >
Two years ago, Ben Fillery joined TLC Marketing as a Strategic Planner. Today he celebrates his anniversary as Planning Director of our UK and Ireland business. Ben is not your typical Director, but then TLC is not your typical agency. Our last Christmas party was themed “Trashy Classy”, Ben came into the office as normal, claiming he’d forgotten all about the dress code. As the rest of us were busy sticking TLC tattoos on our neck, Ben slipped away to the bathroom and emerged as a 6ft 8, multi-coloured pimp, strutting in with a cane, platforms and lots of leopard print as if it was perfectly normal. But that's our Ben.Read more >
TLC Marketing held the top spot last night in a ranking of the UK’s promotional marketing agencies at the Recommended Agency Register (RAR) Awards 2016. Entry into the awards is based purely on client and partner reviews, proving our agency delivers outstanding results and the highest level of client satisfaction.
The RAR is the only independent platform where clients can leave reviews against the services an agency has provided. TLC Marketing topped the night by taking home the Promotional Marketing Agency of the Year Award in a category of six other agencies. The winners are based purely on how a client has rated them against client services, creativity and innovation, effectiveness, strategic thinking, whether the campaign was delivered on time and on budget and the overall value for money.Read more >
If you’ve been following our activity you’ll know TLC love a celebration and that’s because we have a lot to celebrate. Today we’re honouring Vicki Barnes, our UK Partnerships and Content Manager who has been with us now for two years. In her time Vicki has introduced TLC Marketing to many new partners, bringing them on board, and pairing them with some of the UK's biggest promotions. We sit down with Vicki to find out what have been her best bits over the past two years.Read more >
Today, 21st April 2016, marks a special day in TLC Marketing’s history. Alongside the Queen’s actual 90th Birthday, we become the first London marketing agency to win a Queen’s Award for Enterprise in International Trade.
The Queen’s Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July.
TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the world’s best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand.Read more >
TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres “Road Trip” and the Bupa “Out of the Blue” are amongst the two nominated at the prestigious industry awards.
The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judge’s winner of all Gold wins on the night.Read more >
The Bupa Out of the Blue customer retention campaign just keeps on giving. It has been announced as a finalist in the Insurance Marketing and PR Awards for Niche Marketing Campaign of the year.
Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people cancel their policy and how they could encourage them to stay. So TLC were set with the challenge to reduce customer lapse rates.
Bupa wanted to be recognised as the ultimate health partner, both physically and mentally, so a blanket reward or cash incentive wasn't going to fulfil that objective. With our global buying power TLC worked closely with Bupa to find a range of suitable health and wellbeing partners for a fraction of their perceived value. The rewards were then creatively packaged up as a direct mail and a genuine thank you, surprising and delighting their customers and giving them a reason to stay.Read more >
Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign.
Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions.Read more >
Friday 18th March saw the TLC Marketing UK get sporty in their pyjamas. Everyone from global heads to senior executives came to work in their pyjamas, dressing gowns and animal onesies all in aid of Sport Relief.
Sport Relief is a charity event which comes around every other year, from the same organisers as Comic Relief. For a three day period, and in association with sponsors and celebrities, the world of sport and entertainment come together to raise money for vulnerable people both the UK and across the globe.Read more >
TLC Marketing up for Promotional Marketing Agency of the Year and Best Agency for Creativity and Innovation
We are thrilled to announce TLC Marketing is a finalist in two categories for the Recommended Agency Register Awards 2016. Up for Promotional Agency of the Year and Best Agency for Creativity and Innovation, is a true testament to the hard work and dedication put in by every member of staff at our London HQ.
The RAR Awards are best known for being totally dependent on client ratings and reviews so it is such a great achievement to be shortlisted as a finalist. An RAR Award is one of highest endorsements an agency can get, and from the people that matter the most, our clients. We would like to thank each and every one of our clients and partners who took time out of their busy schedules to leave us a rating and review for the services we’ve provided.Read more >
The Recommended Agency Register (RAR) is the only independent platform for brands to search and make selections for the marketing services they need. The Top 100 is an annual ranking of the agencies who have the most successful finance reports, and TLC Marketing UK have come in at number 19.
Extensive research and in-depth analysis reinforces this report on the UK agency landscape. Hundreds of agencies submit information on their financial performance to allow the RAR to bring this report together. Key measures are put in place to identify the agencies who are achieving high rates of profit and growth in an efficient way. The Top 100 includes agencies from the entire spectrum; from advertising and media to design, digital, PR, publishing and events. To be included in the Top 100 each agency, must pass the RAR recommendation process, which is based solely on client feedback.Read more >
TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey.
Michelle will be taking on the role as Agency Director and joins TLC Marketing UK from The Marketing Store. She will be leading the long term vision for the UK agency working closely with Managing Director John Pearson.
An experienced professional, Michelle has over 13 years’ experience in Sales Promotion, Partnership Marketing, Digital and Brand Activation, working both internationally and in the UK. She has worked across a range of sectors with a variety of clients, but most recently with McDonalds across UK and Europe. Her last position as Senior Account Director for The Marketing Store, saw her take the agency to new levels by leading the UK’s largest sales promotion, McDonalds Monopoly.Read more >
We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue.
The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry.Read more >
TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves.
Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”Read more >
TLC Marketing have announced their partnership with video-ondemand service Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns.
Customers will have access to over 1,200 films, “Our clients need to build a more comprehensive relationship with their customers by offering something which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it's a 2 for 1 card or credit for a film rental we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing.Read more >
TLC Marketing UK is delighted and extremely proud to announce that we have brought home a European Integrated Marketing Communications award for our B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.Read more >
We are delighted to announce that TLC Marketing has been nominated in The Drum Network Awards for FMCG Campaign/Strategy of the Year and B2B marketing Campaign/Strategy of the Year for our wonderful campaign Added Value Everywhere.
The Drum Network Awards recognises agencies who have shown internal growth while simultaneously delivering exceptional results for their clients. The awards are open to any company who is passionate about great marketing and embracing The Drum community and is judged by 14 top industry professionals.Read more >
TLC’s TACHE OFF!
It’s that wonderful time of year again where our TLC chaps toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health.
The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.Read more >
Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.
Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means.
The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’Read more >
Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK.
Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.Read more >
We’re over the moon to be shortlisted for a UK Agency Award 2015 – in the Direct Marketing Mail campaign (for an agency promotion) category – for The Campaign for Added Value Everywhere.
The UK Agency Awards is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK, and are judged by 30 leading in-house professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands.Read more >
TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 - ranked at No. 177.
TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years. It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer.Read more >
Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign...(as well as the bumps and grazes that come with it)
TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.
Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.
Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.Read more >
Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK.
Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer.
Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs.Read more >
Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances.
Rather than a purely cashback promotion, leading home appliances supplier Bosch is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance.
The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away.Read more >
TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign - Added Value Everywhere (A.V.E.).
The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional MarketingRead more >
We’ve been highly rated by our clients and have achieved 'Recommended Agency' status!
The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability.
The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR's website and rate us highly. A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery.Read more >
We are super excited to announce that TLC has been crowned #2 in The Drum’s 2015 Independent Agency Census - Elite 100+ staff.
The Drum’s Independent Agencies Census uses an enhanced methodology to rank independent agencies by their financial performance, peer recognition and client satisfaction. And the Elite table celebrates the top performing agencies across each of the three categories.
It is always great when we receive industry recognition for our hard work, but being acknowledged as the top UK Independent Agency is flattering. We take a huge amount of pride in creating awesome added value reward campaigns for all of our clients - here’s to more success in 2015!Read more >
TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.
TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio. More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms. We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”Read more >
“Profit is the bi product of amazing customer experience”
- said a very wise man (the MD of Metro Bank) at Marketing Magazine’s CX Edge event.
We took away not only these words of wisdom plus many more golden nuggets which can really impact the customer experience, and how the big brands are using data most efficiently to target them and serve the right message and/or product to the right person at the right time (something we know all about).Read more >
Digital heavyweight Major Steadman has joined our UK office – after spending the last 10 years in Dubai
Major, who hails from Saatchi & Saatchi, Tribal Worldwide, and TBWA to name a few, has joined TLC UK to head up our digital team.
“It’s hard not to notice that the world is changing fast and that the companies that thrive have built or rebuilt themselves for the modern age. TLC embraces this change-culture and I’m really excited about joining and leading the digital charge,” says Steadman.Read more >
TLC Marketing UK is thrilled to announce the latest addition to their sales and marketing team –in-house communications guru- Phemmie Wilkinson.
Phemmie has joined the London based office from Cherry London, and will be heading up the UK Sales, PR and Marketing team.
A seasoned professional, Phemmie has over 6 years’ experience in PR, marketing and communications, working both in-house and agency-side, on a variety of clients from marketing to retail, property, legal and education. Her recent position at partnership marketing agency Cherry London, saw her take the young agency (only 5 years old) to high heights including helping them win 10 high profile industry awards including CIM’s Agency of the Year, doubling in size, and appear regularly in the marketing trade press – to name but a few of her many successes.Read more >
We're thrilled to announce that TLC Marketing has been nominated in the London Stock Exchange’s top 1000 inspirational companies to Inspire Britain report.
As one of 235 London companies named, the accolade highlights our exponential growth over the last couple of years (30% revenue growth rate YoY), and expanding client base which includes 52 out of the top 100 brands* including McDonald’s, Coca-Cola, Samsung and Barclays.Read more >
For one week only we’ll be supporting Comic Relief by covering our brand in Red Noses. How does it work?
Well, the more people get Nosey about us, the Nosier we get! You’ll have noticed we’ve already Red Nosed our website, social media and presentations, and our office and staff are next! We’re also hosting a Comic Relief fancy dress party on Red Nose Day – this Friday 13 March.
Of course, we’ll be donating too and if you’d like to join us in our support you can head over to our donation page hereRead more >
We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.
An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."Read more >
TLC Marketing are thrilled to announce their success at the ifs ProShare awards.
Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and acquisitions, corporate restructurings and IPOs.
Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.Read more >
Hasbro have tied up with Pizza Hut UK for a Christmas promotion across their Party Game range, which includes top sellers Taboo, Cranium, Trivial Pursuit and Scattergories. The promotion, through TLC Marketing UK and headlined Party Games Night, entitles each game purchaser to a free, large pizza from Pizza Hut.
Martin Rowe, Brand Manager at Hasbro says ‘We’re proud to announce this promotion encouraging Hasbro customers to gather their friends and family around the table in the run up to Christmas, to create the ultimate Party Games Night.’
Jack Trodd, Business Development Manager at TLC UK says ‘Connecting the sociability of playing a board game with a takeaway pizza at the point of sale is a great way to introduce some emotion into a purchase decision. And the fact that every single pack gets the Reward is another powerful nudge.’
TLC Marketing UK are delighted to annouce their latest addition to the team...
Andy Stanton has joined the London office as the UK Creative Director.
Andy has spent this career in London based BTL/Brand Activation agencies including roles as Creative Director at Grasshopper, The Big Kick, Toucan and now TLC.
A hands-on strategic thinking, conceptualising, drawing, writing, designing type of bloke, he has spent most of his working days striving to get the most creative and effective response out of every brief to avoid the sense of mind numbing guilt and self loathing that would ensue if he didn't.Read more >
Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.
Olivier Robert-Murphy, Universal Music’s Global Head of New Business said: “We’re delighted to formalise this partnership; it complements our own dynamic new business function and gives us access to existing brand relationships, allowing our artists and their music to reach even more consumers.”Read more >
TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.
The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.
Both campaigns were developed in house, from the concepts to partners' recruitment down to creative execution.Read more >
In 2003, innovation experts at Robert Bosch in Germany released the IXO, the world’s first and smallest cordless screwdriver powered by lithium-ion technology. It has since become the most sold power tool around the globe – selling over 10 million units to date.
To celebrate the 10 millionth unit sold Bosch are rewarding all customers who purchase the IXO screwdriver throughout August and September two free main courses at PizzaExpress.
And that’s not all, to celebrate big, three lucky customers will win a 7 night luxury trip for two the breathtakingly beautiful Maldives! Customers will be automatically entered into the prize draw when they claim their free PizzaExpress voucher.Read more >
TLC Marketing UK has taken on new staff in its planning, partner and account handling teams as part of plans to develop more creative rewards and promotions.
John Pearson, who heads up the London agency, says: “This is a very exciting time for TLC and these appointments reflect the way we are growing, with existing clients like Direct Line and new ones, such as Sony and HTC, appointing us to help deliver business growth.”
Ben Fillery joins the expanding planning department. Sharing his time between new business and retained clients, he brings expertise across multiple communications channels with a specialism in shopper and retail activation. Ben was previously at The Marketing Store and Momentum Worldwide where he worked brands such as Microsoft, HTC, Subway and McDonald’s.Read more >
As we are enjoying a great summer of sports, from the World Cup to the Commonwealth Games, at TLC we felt there was no better time to announce the creation of a new division specializing in Sport marketing.
The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Just last week, Marketing Week reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.Read more >
That’s exactly what No Fear Energy are proposing to their customers this summer!
Customers purchasing a promotional can will receive a free music track download from Universal Music. Every can is a winner, so customers can mix it up and get their hands on more No Fear Energy must-haves – more cans, more tracks!
To claim their free Universal Music track, customers have to collect the unique code under the ring pull of each promotional can and visit the promotional site.Read more >
In the discount-saturated world we live and work in, TLC Marketing is launching a tongue-in-cheek campaign to highlight an alternative to price promoting.
The campaign for Added Value Everywhere begins in June 2014 and will run throughout the rest of the year – www.addvalueeverywhere.com
This faux anti brand-cruelty charity campaign aims to raise awareness as to the dangers of repeated price-cutting, product bundling and BOGOFs. It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities.Read more >
Pirelli is launching a new point of sale promotion in Belgium and Luxembourg, created and delivered by TLC Marketing UK.
The promotion targets the brand’s core passionate driver audience and is designed to encourage loyalty. This is key in the tyre market sector as the purchase is, on average, every four years.
The promotion offers consumers a 6 month fine dining card when they buy 2 tyres and a 12 month card if they buy 4. The card gives Pirelli consumers access to unlimited fine dining offers in over 150 participating restaurants across Belgium and Luxembourg.
The promotion runs from 14th May to 31st July.
The new Direct Line promotion powered by TLC Marketing presents customers with the toughest choice of all: do they treat their pet or do they treat themselves?
Kirsty Hoad, Direct Line Pet Senior Marketing Consultant, told TLC: “In a very price-driven market, we are really excited to run a fun and engaging promotion. Our customers are savvy and they crave good experiences, we strongly believe this new promotional campaign will bring that to them”.
Nigel Samson, TLC Group Account Director added “The Direct Line campaign is a perfect example of how TLC help brands become experience-facilitators, finding the right reward to create emotional and experiential connections with their customers”.Read more >
Spoil your consumers with a reward that gives them a choice of over 30,000 great products.
At TLC, we believe that nothing feels better than freedom, so we are really happy to announce a new partnership that will let consumers choose the reward they want!
Thanks to our new partner, Argos for Business, TLC Marketing will offer your brand great creative campaigns while letting your consumers pick the reward of their dreams! Shopping for great rewards has never been easier with our new partnerArgos for Business.Read more >
TLC Marketing is happy to welcome a new exclusive partner - Molly Maid!
MOLLY MAID is one of the world's largest professional home cleaning services carrying out 2 million home cleans every year worldwide; And we are delighted to say that it is the first time MOLLY MAID has partnered with an “everyone wins” promotion agency such as TLC.
At TLC, we are persistently creating innovative rewards, and we know that sometimes what your customers really want is a little help in their everyday life.Read more >
TLC Marketing is really proud to have been nominated by The Marylebone Project (www.madeinmarylebone.co.uk), our London Partner Charity, for the Partnership Award at the Westminster Community Awards 2014; an award that recognises the best example of a private sector organisation working with voluntary sector/community organisations.
Sharon Poon, Made in Marylebone Social Enterprise Manager, said: “TLC’s contribution has made a real difference in improving the services we provide for homeless women and with its expertise in marketing and design, the agency has helped create a brand recognisable by customers”.
“We are very pleased and grateful to be working with the lovely people at TLC!” she added.
TLC Marketing and Hello Fresh have partnered to create new customer rewards providing all the ingredients companies need to improve sales.
The new partnership will combine the impact of the revolutionary Hello Fresh service and TLC Marketing’s expertise in building acquisition and retention campaigns.
“Our clients need to build a more comprehensive relationship with their customers offering something that earns their brand the emotional engagement everyone is seeking, without the cost to their brand equity” says Andrew Spratley Commercial Director at TLC Marketing.Read more >
TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are entering the world of premiums. Premiums will be an innovative, dynamic sourcing and development service, specialising in the creation and manufacture of bespoke items.
TLC Marketing will provide expertise in a wide range of product development from ceramics and bags to mass plastic injection and electronics. The development of this new service will allow TLC Marketing to provide a comprehensive portfolio of reward options, from premiums to lifestyle rewards.Read more >
Beko the UK’s best-selling home appliance brand & proud home appliance partner of the FA Cup are promoting home cooking made easy with a fantastic reward from TLC Marketing: a free Hello Fresh box.
Beko are rewarding customers who purchases a new HII64400AT induction hob with a free Hello Fresh box providing them with all the ingredients for tasty and healthy meals and making their home cooking easy.
Customers will be able to choose between two Hello Fresh Boxes – a 3 meal box for 4 people or a 5 meal box for two people. This promotion, available throughAppliances Online, has a high value reward which will appeal to people who love to cook.Read more >