How to market your brands to students
Posted by danielle.gamage | 03 March
Download your free eBook, How to market your brands to students, by our UK Planning Director Ben Fillery and TLC Marketing's placement student Danielle Gamage. There are 1.8 million students in the UK. Don't give your competitors the advantage.
What you will learn:
- What drives them to purchase?
- How to plan your campaigns around their calendars
- What are their consumption habits?
- What keeps them up at night?
- How much do they spend on food?
About the author
Ben is the UK Planning Director of TLC Marketing Worldwide. With over 15 years’ experience in the account planning industry his passion lies in understanding customer motivations, behaviour and is adept at getting under the skin of the customer. He’s highly skilled when it comes to understanding who they are, where, when, why and how they shop. Ben strongly believes that the idea comes first and the channel follows. Following stints at agencies such as Cheil, WFCA Momentum, Mercieca and The Marketing Store he positions himself as an ‘elastic planner’ flexing response recommendations to the business challenge with the consumer need. Find out more about Ben's experience in the eBook.