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Pallas Foods pioneer b2b loyalty in Ireland

Pallas Foods pioneers in B2B loyalty

Posted by emma.critchley | 13 June

Since the early 1980s, Pallas Foods has been dedicated to providing the best produce, products and service to their customers. Three decades later, this vision has seen the company pioneer the first loyalty platform of its kind in Ireland, rewarding customers every time they spend.  

‘Relish Rewards’ is a free programme for anyone with a Pallas Foods account. On registering with Relish Rewards, customers will receive 200 points to get them started. They can then start building on this immediately with any purchase online or over the phone. Points have been allocated for each product across fresh, frozen, ambient and non-food products, in addition to their extensive wine and craft beer selection.

These points can be redeemed against a wide range of lifestyle and technology rewards including cinema tickets, discounted green fees at European golf courses, a Samsung 48” Ultra HD Smart TV, a city break in Rome for two and a week in the Maldives. The ultimate reward is a MINI ONE which can be redeemed for an eye watering 1,000,000 points.

The primary objective of the scheme is for Pallas Foods to show their customers how much they appreciate their trade. This is why they approached loyalty experts TLC Marketing, who created the identity and full communications strategy behind the scheme including lorry wraps and trade press. Phillip Monks, Marketing Manager for Pallas Foods comments, “We are delighted to introduce this exciting new loyalty programme to our valued customers throughout the country. We want to recognise and reward our customers for their loyalty to us and for choosing Pallas Foods as their number one food service provider.

We believe that Relish Rewards will add a new dimension of fun and reward to our trade customer’s buying experience with Pallas Foods. Relish Rewards forms part of our on-going commitment to innovate and offer our customers a more rewarding way to do business with us.”

Mike Brinn, TLC Marketing’s Global Loyalty Director explains the importance of a well thought through loyalty plan;

“We see Loyalty as a simple concept.  We want to create a mutually rewarding relationships, for brands and their customers to grow.  We worked with Pallas to identify how we could reward their customers for choosing them as their supplier of choice.  We provided an engaging user experience, and provided a choice of rewards which meet their customer desires.  We trust this will help build a more long lasting and engaging relationship for Pallas and their customers”

The scheme is set to boost customer loyalty and brand engagement, but it also has the potential to increase the Pallas Foods Net Promoter Score and likely upsells and cross-sells across their product range. 

Visit http://www.relishrewards.ie for more information.