Added Value Everywhere: TLC Marketing bring home a European IMC award
Posted by emma.critchley | 10 December
TLC Marketing UK is delighted and extremely proud to announce that we have brought home a European Integrated Marketing Communications award for our B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.
The IMCC represents integrated marketing and communications agencies and agency associations in Europe. It acts as a central source of information for the marketers and supports the development of reputation and professionalism across the European industry.
Rob Scott, Creative Director at TLC Marketing UK, says: “In the discount-saturated world we live and work in, we’re so passionate about the danger to brands of continued discounting and price cutting, that we created our very own tongue-in-cheek campaign to highlight an alternative to price promoting. We’re thrilled that the campaign has got the industry recognition it deserves.”
The campaign for Added Value Everywhere has also scooped a DMA Award, DRUM Marketing Award, took home an IPM gold and silver award in 2015 and was shortlisted in the UK Agency of the Year awards.
John Pearson, managing director of TLC UK, says: “We’re over the moon with our trophies. Although our A.V.E campaign was always meant to be tongue-in-cheek – we truly believe in its sentiment. Price is obviously an important asset of a product, and it makes sense for manufacturers and retailers to use it. But price promotions are tactical, not strategic, and should be planned that way.
"We believe that adding value is a better strategy than discounting; continuously proving that a budget of a few pennies per product can be turned into an entire campaign that will give brands positive content and build emotional connections with their consumers. So let’s stop brand cruelty and start adding real value!”