Welcome to TLC USA East Coast
"Things are not what they seem.” We’ve all heard it growing up while learning life’s lessons. And though it appears to be a deceitful and alarming concept, it’s actually become the most effective tool in the marketplace’s arsenal in recent years and marketers have categorized it with two simple words: perceived value.
Every year, we as consumers become more accustomed to how much a bottle of shampoo is worth, or what we might pay for a 12 pack of beer. Commodities like these products are easy to put a price tag on, but what about the everyday experiences and activities that we love and share in our free time? Can you put a price tag on that?Read more >
You can look but you can’t touch,” means many - sometimes inappropriate - things for a lot of different people, but personally it takes me back to my childhood. For as long as I remember, the moment I’d enter a store with mom, she or the employees would harp on that phrase the entire visit. Who would have imagined this mantra would essentially blossom into the “kryptonite” of the retail sector?
A few years and website discount retailers later we get: showrooming.Read more >
Despite the promises that gaming, the internet and choose-your-own adventure books would destroy linear storytelling, it seems to be here to stay. Maybe more than ever before, we're drowning in stories: from clever tweets and status updates to bloated Super Bowl spots to multi-season, 60-hour-long serialized cable dramas. The efficient single panel gag comic strip has lately morphed into single image memes—the kind that usually feature cats and clutter up your newsfeed. Experiential strains of storytelling are also on the upswing: live standup comedy, improv shows and The Moth-style story slams have all become ubiquitous. All of these stories are neatly boxed and packaged and are just a click away from sharing with all of our friends. There's so much to sift through in all of those boxes and so little of it contains much, if any, value. But we keep looking because we're hungry for something good. We always have time to be blown away.Read more >
If you have any Italian friends, you’re probably familiar with the "my sauce is better than your sauce" competition. It dates back for decades. It’s a cut-throat tradition that never seems to die out no matter how many champions named and how many tomatoes slaughtered in the battle to take the top spot on the podium. But the fact is, at the end of the day, sauce is sauce and they are all bringing the same thing to the table, literally. If they really want me to name their recipe as Italian sauce of the year, to pick them over the other, they need to show me something different than what I’ve had everywhere else.Read more >
PHOENIX, Arizona – May 1, 2014 – (HISPANICIZE WIRE) – FUD, the most recognized Mexican brand in the segment of Hispanic packaged meats, cheeses and creams, launched a unique experiential promotion in collaboration with TRCo Marketing on 03/15 coinciding with the grilling season and the most important soccer event of the year. At different spend levels, every consumer is eligible to redeem rewards such as free soccer lessons, soccer gear, photo shoot, photo albums and beauty treatments amongst other prizes. Everyone that purchases FUD products is eligible to win, and prizes are redeemable at $10, $15, and $20 spend levels accordingly. Anyone can enter the sweepstakes portion of the promotion which has awarded a winner with a Trip to Brazil this summer, and will have other prizes to be won including LCD TVs, portable grills, coolers, phone cards and more.Read more >
New York, NY, December 17, 2013 TLC Marketing is extending a nationwide consumer incentive promotion with Olympus Imaging America Inc. until the end of December 2013, thanks to greater than expected success.
The Olympus brand’s challenge was to increase sales, product visibility and engagement with their audience while staying within the brand’s musically inspired messaging. TLC responded by creating a campaign which awarded every consumer with two free concert tickets or a photo shoot for budding musicians.
Product Manager Michelle Ritz stated, “Being able to offer two free concert tickets or a professional photo shoot with purchase of our LS Series Music Recorders created such a powerful buzz and truly drove impressive engagement and response.”
Mike Scalera, CEO of North America and Italy at TLC, added: “At TLC, we understand that consumers everywhere are expecting more and more from brands, way past what they’ve seen for years in the marketplace. They need something more geared towards the emotional and experiential aspects of their lives.”
Communicated online and at point of sale, the promotion is live until the end of the year.
New York, NY, April 15, 2014 --(PR.com)-- Imagine if every chocolate bar came with a free sports session. That’s exactly what the team at TLC Marketing is proposing to brands in the US surrounding the World Cup and subsequently summertime.
TLC Marketing has scoured the entire nation creating partnerships with some of the best sport session providers – offering free experiences ranging from Basketball, Baseball, and Soccer Lessons to Gymnastics and Martial Arts classes to create a ‘free sports session’ reward.
Only 5 out of 10 children aged between 5 and 18 years participate in sport outside of school (source: Minnesota Amateur Sports Commission). TLC Marketing feels by offering fun sports sessions with every purchase, brands can help influence a change in lifestyles and send a positive message across the industry.
With the World Cup fast approaching consumers are more inspired to participate in sporting activities. A study from the University of Derby found that 67% of live spectators at major sporting events studied felt inspired to participate or participate more frequently as a result of attending. This, in turn, makes this summer as the perfect window to launch sport related campaigns.
Not only will brands prove their ethical conscience add value to their brand positioning but they will also become heavily involved with consumer buzz around the World Cup. A win-win for everyone.