Welcome to TLC USA
All over the world, thousands of helpless brands endure humiliation and abuse at the hands of the retailers and marketers whose job it is (ironically) to protect them.
However, by thoughtlessly slapping discounts and coupons on said brands’ products, they’re causing damage that is both immense, and irreparable.Read more >
Winners of the 2018 Loyalty360 Customer Loyalty Awards were announced at the Caribe Royale in Orlando, Florida on Wednesday, May 16th, and TLC Marketing won big.
Now in its 5th year, Loyalty360 takes a number of factors into consideration in order to recognize the prestigious brands and partners who have demonstrated innovation and effectiveness in the world of customer experience, loyalty and engagement.
“The Loyalty360 Awards are designed to recognize those who truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and winners for their tireless work in driving customer loyalty forward.”
Saturday, March 10, 2018 – To promote the relaunch of Pure Silk’s Contour 6 Razor, TLC Marketing is offering all consumers who purchase in-store or online with a free spa treatment!
Highly-relevant and complementary to the product, consumers can choose one of six treatment options, including a luxe manicure or pedicure.Read more >
THE CHALLENGE: Drive multi-purchase and average order value in a way that supports the health and wellness benefits of the product.
THE TLC APROACH: Reward them for choosing Pom Wonderful and further encourage their healthy lifestyle by giving them a free local gym membership when they purchase any 2 bottles.Read more >
THE CHALLENGE: Promote the summer launch of Laughing Cow’s new cheese dipper products in a way that facilitates an emotional (rather than transactional) bond with consumers.
THE APPROACH: Knowing that moms are eager to keep their kids occupied during the summer months, reward them with a free activity that the family can bond over when they purchase any 2 cheese dipper products.Read more >
THE CHALLENGE: Compel busy moms to choose Pepperidge Farm breads over competitors during their grocery store visits.
Encourage loyalty among long-term Pepperidge Farm buyers in a sector where new competitors are consistently surfacing and fighting for market share.Read more >
THE CHALLENGE: Compel new and existing Forever 21 credit card holders to spend $75+ in-store or online during the crucial holiday time period when most retailers are depending on underwhelming discounts and cashback promotions.Read more >
Customers who spend $75 at a participating Ace Hardware Store in CO, WY, and NM, are eligible for 1 free concert ticket or 2 free concert tickets with a $150 minimum purchase.
Denver, CO - June 29, 2016 - Participating Ace Hardware stores in CO, WY and NM, in tandem with global promotional agency TLC Marketing, are launching a concert ticket promotion this summer for consumers on AceHardwareRocks.com. Consumers are eligible to receive one free concert ticket with any $75 purchase, or two free tickets with any $150 purchase at participating Ace Hardware stores in Colorado, Wyoming, and New Mexico between June 26th and July 11th 2016.Read more >
Ski, hike, swim, scuba, relax, tour or tan, customers quite literally hold the remote with this promotional campaign.
To incentivize purchase among a variety of demographics and particularly those who prefer products with the latest technology regardless of price, LG OLED and TLC are giving the gift of travel.
Receive a 7-Night Resort Vacation through Endless Vacation Rentals® - Good for a weeklong stay at thousands of resorts worldwide when you purchase a qualifying LG OLED 4K TV at a BrandsMart retail location, or online at www.brandsmartusa.comRead more >
Lipton is helping customers relax with their cup of tea this winter, offering every customer who purchases 2 packs of Lipton® tea a FREE 60 day magazine subscription with NextIssue. Sit back, put your feet up and flip through any area of interest, it's just a click away.
Avaialable titles include the latest issues from magazines such as Vogue, Time, People, Forbes, Rolling Stone, Cosmopolitan, Sports Illustrated, Elle and many more.
After a Customer makes a qualified purchase they are directed to the micro site via tear pads in-store, digital banners and a Facebook ad. The Canadian campaign runs from October 1st to November 30th, 2015.Read more >
Iconic Californian wine producer Edna Valley Vinyard launched their latest in-store promotion on November 1st, running through to December 31st.
Facilitated by TLC Marketing, the "Capture Your Holidays" promotion rewards every purchase of specially marked bottles of Edna Valley wine with one free 12”x8” personalized photo canvas print.
The promotion will run over the Thanksgiving and Christmas period and aims to communicate the message that Edna Valley wine is for sharing alongside family and friends. It allows customers to capture a special moment in time and cherish it in a fun and personalized way.Read more >
TLC’s TACHE OFF! It’s the hairiest time of year again... our TLC men toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health.
The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.Read more >
TLC Marketing Worldwide is pleased to announce the success of the promotional campaign for Kellogg's Italy, run for specific product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, which ended 30th June, 2015.
Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognizing that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing. As to reinforce this brand positioning, the campaign associated every multiple purchase with an ‘everyone wins’ prize: a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science.Read more >
Get ready to glow with this super breezy promotion from Mike’s Hard Lemonade and TLC Marketing.
Every Palm Breeze 6-Pack now comes with a free beauty treatment! Offer available until October 7, 2015.
The details: Customers who purchase specially marked Palm Breeze 6-packs use the reward code found on the pack sticker to redeem a free beauty treatment in their location of choice.
Treatments vary from salon to salon including but not limited to a manicure, pedicure, hair cut, tanning, deep conditioning treatment, eyebrow wax, make-up application/consultation or even a blowout for that special event.Read more >
POM WONDERFUL® Takes A Unique Approach to Marketing with TLC Marketing Worldwide and its Promotion with GoodLife Fitness
In an exciting new Canadian program facilitated by promotional agency TLC Marketing Worldwide, POM Wonderful®, the leading premium refrigerated juice company and purveyor of the pomegranate, is collaborating with GoodLife Fitness, the country’s largest fitness club chain.
All POM Wonderful customers who purchase two, 473 milliliters oz. size bottles of 100% Pomegranate Juice, will be rewarded with a free 14-day trial at any one of GoodLife Fitness more than 350 locations across Canada.Read more >
The media is saturated with articles talking about how the Hispanic population is growing as fast as light in the US and the best ways in which brands can understand and target this group. TLC’s Hispanic Division understands the best way to attract and engage the Hispanic consumer in a culturally relevant manner. Our experienced marketing professionals are specialized in creating and delivering successful integrated, in-language and in-culture communications, marketing and promotional campaigns that help our client’s brands to be in-tune with the growth of Hispanics in the U.S.Read more >
TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.Read more >
TLC Marketing and The Doctor’s® NightGuard® promotion rewards all multi-purchase customers with a FREE Beauty Treatment, available nationwide.
Customers are able to redeem their beauty reward nationwide at salon partners within the TLC Beauty Network; a unique network of quality salons including but not limited to Cactus Salon, Planet Beach, ZOE and the DSA Day Spa Association. Beauty experiences range from manicures and pedicure’s to mini-facials, waxing, tanning treatments, haircut, blowout, conditioning treatments; all available nationwide.Read more >
The German Design Award began in 2012 and is already one of the best-known design competitions in the world, held in high regard well beyond professional circles. Its goal is discovering, presenting and awarding unique design trends.
Once again, our nomination was for our work with fashion retailer Robert Graham, who asked TLC to design a birthday experience for their top spending “collectors.” We delivered a printed timeline card, an accompanying parallax website and an animated video, stretching from the origin of the universe through to the customer’s birthday.Read more >
As part of the TLC Trust initiative, team USA offered their strategic and creative services to New York based
non-profit Rauschenbusch Metro Ministries (RMM)
Rauschenbusch Metro Ministries seeks to encourage the growth of the "Hell’s Kitchen" community in NYC. They work tirelessly to offer support and educational opportunities as well as direct services to residents, with the overall mission of offering hope and renewal to those less fortunate.
TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign - Added Value Everywhere (A.V.E.)
The IPM Awards are the promotional marketing industry’s most highly regarded awards – and TLC were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional MarketingRead more >
What can we do for you?
We identify, manage and execute the right idea. We build powerful and effective campaigns through a customized approach that amplifies your brand message and expands its range. We’re the best at what we do. Take a look...
#1 We provide all major prizes for a top quick service restaurant in over 5 countries.
#2 One of our campaigns rewarded thousands of consumers with a free concert ticket, just for buying a pair of sunglasses.Read more >
The gear is just the beginning, so in the lead up to Father’s Day (June 21st), when customers 'gear up with Under Armour', they recieve a voucher for 1 free golf lesson or 1 free round of golf.
Pairing a Golf experience with Under Armour gear is the perfect high–value gift for Dad, or the perfect incentive for Dad to treat himself; Father’s day is sorted with this TLC promotion.
Golfing experience rewards are a favourite among the USA rewards, seeing successful integration in campaigns for Black & Decker, Atkins, Remy Cointreau, Terlato Wines, HSBC, Corona, BJ's and more.Read more >
TLC Marketing Worldwide takes home 1st Prize at the NC Awards - Best Promotional Campaign for Ferrero K-People
Another incredible success for the TLC Marketing Worldwide Italian office at the NC Awards 2015 – the agency won the first prize for “Best Promotional Campaign” with Ferrero K People.
All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park free entry tickets and much more.
NC Awards is the famous Italian event dedicated to marketing, which has now reached its 9th year. It involves all major players in the sector; professionals and marketing & communication experts.Read more >
Making it easy to ‘Live Your Adventure’ and experiecne America The Beautiful, we helped Eddie Bauer reward their customers by offering a FREE annual National Parks Pass with every $100 purchase.
Every customer who spent $100 or more at participating U.S. Eddie Bauer retail stores (excluding Eddie Bauer outlet stores) was rewarded with 1 Free ‘America the Beautiful’ National Park Pass. The pass is valued at $80, is valid for one year and is honored in all major parks within the United States.Read more >
"Honoring the messengers & creators of traditional and emerging media”
TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.
“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative AwardsRead more >
July 4th plays an important role in the lives of Americans. It’s an occasion to celebrate our great nation and its rich history while spending time with friends and family. Americans will attend firework shows, parades, barbecues, picnics, and cookouts to celebrate the birth of America, and throughout the celebrations, consumers will spend massive amounts of money on their favorite brands.
Bearing in mind that 80% of the 320 million Americans will organize a celebration for the occasion, the date is not to be ignored by brand marketers. Only last year, $600 million was spent on fireworks, over $500 million on food ($150 Million on hot dogs alone), $350 million on beer, and $110 million on soda.Read more >
For Americans, summer is all about getting out there - cookouts in the backyard, going on beach vacations, exploring the great outdoors, and enjoying the best in live concerts, amusement parks, and outdoor restaurants. American spend over $1,200 per person on travel between May and September, and the average budget for an outdoor festival is over $150 per person.
But what does that mean for brand managers? Those who are part of the vacation and entertainment industry will not only see a large increase in sales, but will also enter into fierce competition with industry rivals to take a larger claim of consumers’ wallets. Conversely, some feel they won’t stand a chance to capture a meaningful slice of consumer spending, and will give up.Read more >
TLC Marketing Worldwide has won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.
An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."Read more >
The award-winning clothing company Robert Graham asked us to design a birthday experience for their top spending “collectors.”
We created a printed timeline card, an accompanying parallax website and an animated video, stretching from the origin of the universe through to the customer’s birthday.
Click the thumbnail above to see our creative abilities in motion.Read more >
To generate excitement and awareness around their #embracethepresent campaign, Kenneth Cole tasked TLC Marketing with building a unique promotion that would drive sales at retail. TLC matched the target demo’s interests with a campaign that rewarded every purchase over $150 in a single transaction with the choice of a free concert ticket, theater ticket, or ski pass.
The results showed that Kenneth Cole and consumers were both left rewarded. According to the brand, “Having the ability to offer our customers high-end rewards including ski lift tickets, theater tickets or concert tickets, was a great way to integrate and actually have consumers ‘embrace the present’ for the holiday.” Mission accomplished!Read more >
Corona’s Beach Break campaign encouraged consumers to reflect on the mental and physical attributes of their “beach” – the place that they could relax and enjoy a Corona, regardless of proximity to actual sand and sea. The campaign created a social experience whereby consumers could interact with the brand by posting photos and checking in at places they deemed their “beach.” By engaging with the Beach Break app, participants accrued points that were redeemable for tiered rewards that ranged in value from Corona branded gifts to spa treatments and golf passes.Read more >
Perry Ellis elevated their brand perception in the eyes of their customers and increased sales in a highly competitive sector by launching a TLC Marketing experiential rewards program. The promotion offered Perry Ellis customers who spent $75 at perryellis.com and at participating stores a free $50 dining credit.
By offering high –level dining rewards at this spend level, TLC effectively tailored the campaign to fit the interests of Perry Ellis’ target demographic. The reward allowed participants to enjoy a dining experience and to develop an emotional connection with the brand.Read more >
Facing a heavily crowded tablet market, Intel teamed up with TLC Marketing to generate demand for the new Acer Iconia A1-830 Tablet and to distinguish it from competitors. TLC brought to life an experiential reward campaign incentivizing purchase of the tablet with 3 free movie tickets.
This unique offer was only available at Amazon.com, and it successfully produced awareness for the tablet and helped increase sales. According to representatives from the brand, the team at TLC “did a tremendous job in launching the Acer Iconia tablet promotion for Acer and Intel.”Read more >
K-Y® tasked TLC Marketing with generating demand for their Yours + Mine product with an added-value offer different from their customary coupon strategy. TLC delivered a playful campaign designed to help consumers set the mood.
With every purchase of K-Y® Yours + Mine lubricant, couples received a free movie download and a gourmet dinner essentials kit delivered to their homes. Effectively combining all of the elements for a perfect date night in, the promotion kept customers emotionally engaged with the brand past the point of purchase.Read more >
Bandai Namco challenged TLC Marketing with creating a promotional campaign aimed at increasing sales and awareness following the launch of their latest video game, PAC-MAN & the Ghostly Adventures 2. TLC met the challenge with a successful campaign that rewarded every purchase with a free custom PAC-MAN vinyl wall decal.
The reward not only captured the interest of families and kids, but also emotionally impacted each consumer beyond the sale by creating engagement with PAC-MAN outside the virtual environment of the game.Read more >
New York, NY, October 16, 2014 – In an effort to reach consumers through a new promotional avenue, Reynolds Consumer Products LLC is rewarding select purchases of Hefty® Slider Bags with a free photo book.
The campaign was the brainchild of both Reynolds and promotional innovators TLC Marketing, who Reynolds tasked with creating an engaging promotional campaign to increase sales of their Hefty® Slider Bags. The promotion launched on September 1st to correspond with the Back to School period, the peak time for sales in the storage bag category of Reynolds’ Consumer Products Portfolio. The photo book reward targets mothers, 79% of whom pack their children’s lunch at least once a week.Read more >
TLC is helping Colgate to reach mothers and children by rewarding every Power Toothbrush purchase with a free digital movie rental from exclusive partner VUDU.com.
Simply enter the unique code from the on-pack sticker on the partner microsite to redeem a free digital movie rental. Choose from the latest titles and TV shows.
The success of this campaign plays on the fun and friendly positioning of the reward and the target demographic's love for enjoying movies during family time.Read more >