Colgate Entertains Families with Free Digital Movie Rentals
Posted by andrew.mockridge | 10 October
TLC is helping Colgate to reach mothers and children by rewarding every Power Toothbrush purchase with a free digital movie rental from exclusive partner VUDU.com.
Simply enter the unique code from the on-pack sticker on the partner microsite to redeem a free digital movie rental. Choose from the latest titles and TV shows.
The success of this campaign plays on the fun and friendly positioning of the reward and the target demographic's love for enjoying movies during family time.
This promotion is supported by in-store communication from POS, print and web delivery.