TLC Compels Busy Moms To Choose Pepperidge Farm Breads Over Competitors...
Posted by lorraine.bobek | 07 March
THE CHALLENGE: Compel busy moms to choose Pepperidge Farm breads over competitors during their grocery store visits.
Encourage loyalty among long-term Pepperidge Farm buyers in a sector where new competitors are consistently surfacing and fighting for market share.
THE TLC APPROACH: Reward her with some much-deserved "me time" by giving her a free spa treatment when she purchases any 3 loaves of Pepperidge Farm bread.
THE SUCCESS: A double-digit lift in sales compared to same time last year when discounts were depended upon (exact results remain confidential at the client's request).
The campaign's 24-hour customer service line and email portal were flooded with glowing testimonials from appreciative clients.
"We're now connecting with our consumers in a new, intimate way. Life can be hectic, and this campaign was our opportunity to give them the relaxing and personalized experience they deserve." - Business Director of Fresh & Frozen Bakery at Pepperidge Farm
For more information on this campaign, contact Lorraine Bobek at firstname.lastname@example.org