Welcome to TLC South Africa

  • TLC Marketing's campaign for Tropitone

    Consumers who purchase any Tropitone products can stand a chance to win 1 of 30 breaks.

  • TLC Marketing's campaign for Tracker

    Consumers who renew their contract with Tracker receive a bundle of rewards ranging from Pamper to a 2 for 1 movie card.

  • Absa MegaU campaign

    MegaU account holders receive a FREE movie ticket or 75MB data bundle every month!

 Latest posts

Championing the Passenger and Xceeding Xpectations


Eagle Liner and Intercity Xpress will be adding value to the lives of their passengers with their latest campaign. Eagle Liner and Intercity Xpress were looking for a way to engage with passengers and show them that their patronage is valued
Between now and the 11th of January 2018 Eagle Liner and Intercity Xpress will be gifting every passenger who purchases a bus ticket on either bus liner with a cool reward. Rewards range from holiday to shopping vouchers, to dining vouchers and even sports tickets – something for every passenger.

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TLC Marketing Worldwide gives some TLC to the Diepsloot Community Loving & Care Centre

TLC Marketing Worldwide gives some TLC to the Diepsloot Community Loving & Care Centre

TLC Marketing Worldwide have finally fulfilled their dream of making over the Diepsloot Community Loving and Care Centre in order to improve the learning environment of the young children at the Early Childhood Centre Development (ECD). In partnership with JAM South Africa, employees from as far as Italy and Portugal, together with the Johannesburg team worked on the make over the Diepsloot Community Loving and Care Centre.

TLC Marketing Worldwide presented the newly refurbished Centre to a group of ecstatic staff and children on Friday 24 November 2017. What made the project even more special for all involved was the fact that two employees from the Italian and Portuguese offices were able to join the Johannesburg team to assist on the Makeover. Natércia Rodrigues who travelled from the Portuguese office to assist in the refurbishment said, “Being greeted by the  children in the morning as they said, “Good morning teacher” and then seeing their little faces when they saw their new school, were magical ‘money can’t buy’ moments that have changed my life forever.”

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We are hiring! Could you be our new Senior Art Director?

TLC Marketing Job Opportunity

Who are you?

You’re a Senior Art Director who is a team player, keen to take responsibility and run with projects. You have strong conceptualising skills and you’re an awesome designer and typographer. You’re also brilliant with all relevant softwares, including web design and animation.

You need to be open minded, bring a can-do attitude and try things differently to your standard agency.

You will work together with the Creative Director but also know how to guide and grow young designers.

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Nestle S26 celebrates Mums

TLC Marketing's campaign for Nestle

In celebration of Mother’s Day across the GCC, NESTLE S26 PROGRESS GOLD wanted to reward mums for being mums! Sometimes it’s not easy feat, and Mum’s require some time out to themselves. That’s why when consumers who purchased any promotional Nestle Wyeth Nutrition S26 Progress Gold Milk or S26 ProKids Gold Milk received a free pampering session. Consumers were requested to enter the unique code found on pack on the dedicated microsite www.progressgoldrewards.com . Once validated, the consumer could proceed to select a pamper session of their choice ranging from manicures to massages. Every validated code was entered into a draw to win free Tuition worth AED 30,000.

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With Ferrero every day is a Funday!

TLC Marketing's Campaign for Ferrero

Ferrero teamed up with TLC Marketing Worldwide to run their recent “Funday” campaign across the GCC (Saudi Arabia, Arab Emirates, Kuwait, Oman, Bahrain, Qatar).The concept of Fundays was created in order for the brand to emotionally engage with Millennials. Consumers who purchased any participating brands during the campaign period were prompted to create a personal profile at www.fundays.net  where they were able to load the points found inside each pack. An online catalogue allowed consumers to use the points collected to redeem various fun activities. But it did not end there because for each 100-point collected, the consumer was automatically entered into the final draw for a trip for four to Universal Studios in Los Angeles.

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TLC Marketing Worldwide takes home a Gold and Silver at this year’s POPAI Awards!

TLC Marketing wins 2 awards at this year's POPAI awards

TLC Marketing Worldwide Africa is thrilled to announce a double win at the POPAI SA Awards which took place in Sandton last night. TLC Marketing took home a Gold award for their Absa Youth Campaign in the All Services:Permanent & Temporary category. TLC was awarded a Silver award for their Namaqua Sweet Rose Retail campaign in the FMCG - Tobacco & Liquor:Temporary Insight into Action category.

The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and instore communication activity produced and placed in South Africa. The awards cover 20 categories, including digital media in retail (DMiR) and is open to any designer or producer for point-of-purchase (POP) material. The entries are judged on a number of aspects, including marketing objectives and strategies, innovation, construction, use of retail space and communicative value.

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We have been nominated at this year's POPAI Awards!

TLC Marketing Award Nomination

It is with great excitement that we  would like to announce that TLC Marketing – Africa has been nominated in two categories at this year’s POPAI  SA Awards :

•Namaqua Sweet Rose Retail Campaign (FMCG:  Tobacco & Liquor:  Temporary Insight into Action)

•Absa Youth: Double Digit Growth (All Services:  Permanent & Temporary)

The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.

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Panasonic Smart TV Weekend Away Terms and Conditions

Panasonic Smart TV Campaign Terms and Conditions


Panasonic Smart TV Weekend Away

Terms and Conditions:

1.All persons (“Participants”) entering the Panasonic TV Weekend away Promotion (“Promotion”) agree that the Promotion rules, as set out in these terms and conditions (“Terms and Conditions”), shall apply and are binding on them.

2.TLC Marketing Worldwide (Pty) Ltd (“TLC”) and Panasonic (South Africa) (Pty) Limited are collectively referred to as the “Promoters” in respect of the Promotion for purposes of these Terms and Conditions.  

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From Brief to Concept and In between...

From Brief to Concept and In between...

Being passionate about designing and creativity since high school it is no surprise that the career of Ulrieke Rutter has blossomed from being the Junior Graphic Designer to the Senior Creative Designer of TLC Marketing Worldwide. We spent a minute with her to understand how she works and why she loves working at TLC.


As Senior Creative Designer, what process do you go through when working on a brief?

The process starts with a meeting discussion with the creative team once we receive a brief from the client. We then research the brand that our company is set to work with. The research comprises of determining the target market of the brand as well as looking at their competitors and their campaigns.  We then go on to brainstorm ideas for the brand which is always much of fun. This is the period where the team share laughs and jokes it’s just incredibly memorable for me. With that aside, we go forward with selecting the best rewards for the campaign idea and then we split different tasks within the team. The next part is the best, the designing stage which I absolutely take pleasure in doing. This is where I can unleash my creative side and go mad designing!

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Diva for the day!

TLC Marketing's campaign for Halewood

Skinny Diva Spirit Coolers are giving their Divalicious consumers a chance to win a spa voucher and be treated like a Diva for the day in their latest campaign. All the consumer needs to do is purchase any 6 pack of Halewood Skinny Diva Coolers and send their till slip via Whatsapp to stand a chance to win 1 of 250 spa vouchers. This national campaign runs from the 1st of September to the 31st of October 2016.

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POPAI Awards selects our CEO to be part of judging panel again this year!

TLC Marketing part of judging panel at POPAI Awards

The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.

The awards cover 20 categories, including digital media in retail (DMiR) and is open to any designer or producer for point-of-purchase (POP) material. The entries are judged on a number of aspects, including marketing objectives and strategies, innovation, construction, use of retail space and communicative value. The judges are made up of experienced industry professionals and our CEO Derek Miller has been invited to be part of the panel yet again this year.

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Intel says Thank You to consumers!

TLC Marketing's campaign for Intel

Intel is saying Thank You to consumers who buy any Intel powered laptop from selected retailers. The Thank You gifts range from movie vouchers to sports tickets and even family holidays.The consumer is required to purchase any laptop with an Intel Core I7,I3/5 or Celeron processor in order to qualify for the the relevant gift.The campaign runs from the 1st of August to the 30th of September.

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Join our CEO Alec and TLC Trust

TLC trust initiative

Call me crazy, I started 2016 with a very cold sea swim in Swansea Bay inspired by a friend who does all that Iron Man stuff. I was spurred on to believe I can actually do this three discipline thing. Coupled with the admiration of the workers helping the poor little children of the school in that desperate township in Jo'Burg, I took the challenge of training all year for a hat trick of triathlons.

So, TLC made the decision to focus our global attention on the school, where we have made a little contribution, to make a big difference. I'm also two triathlons down and one to go so 6 weeks away from completing my goals.
This isn't a begging bowl for the charity, nor is it about me in any way. It's a communication to invite anybody that wishes to help that little bit towards our beautiful goal to rebuild a nice environment for the future of the school, so without any obligation at all, please feel free to donate any spare change for this fabulous cause.

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Zoom in for a Weekend Away

TLC Marketing's Campaign for Panasonic

Panasonic South Africa’s tagline is “you deserve better” and this is not only inherent in the design and manufacturing of their products, but also in their latest campaign for their range of cameras.

Panasonic is rewarding every consumer who purchases any Panasonic Camera with a FREE Weekend Away. Each Weekend Away is for 4 people and the recipients can choose from over 40 beautiful destinations around South Africa. The campaign was launched at the beginning of July and runs to the end of January 2017.

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Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football

TLC Marketing's Campaign for Kaspersky

nternet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016. 

Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France.

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Panasonic Terms and Conditions

Panasonic Terms and Conditions

Panasonic Camera Weekend Away Promotion

Terms and Conditions:

1. All persons (“Participants”) entering the Panasonic Camera Weekend away Promotion (“Promotion”) agree that the Promotion rules, as set out in these terms and conditions (“Terms and Conditions”), shall apply and are binding on them.
2. TLC Marketing Worldwide (Pty) Ltd (“TLC”) and Panasonic (South Africa) (Pty) Limited are collectively referred to as the “Promoters” in respect of the Promotion for purposes of these Terms and Conditions. 
3. This Promotion (“Promotion”) is open to all persons of the age 18 years or older and resident in South Africa, except the employees and their immediate families of the Promoters, Promoters advertising and Promotion agencies, associated companies, and outlet owners and staff.
4. This Promotion commences on 1 July 2016 and shall run until 24h00 on 31 January 2017, subject always to any early termination or extension thereof by the Promoters as contemplated in these Terms and Conditions.

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TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.

TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.

Published on 12th June 2016, the seventh annual Sunday Times HSBC International Track 200 league table ranks Britain’s mid-market private companies with the fastest-growing international sales. This year TLC Marketing were ranked at 157 – an increase of 20 places from 2015.
Of the 72 London based companies to gain entry, TLC Marketing are the only marketing service providers, of which there are just three overall. TLC Marketing focuses on reward based, loyalty and incentive promotional campaigns for brands looking to attract and retain their customer base. They have a wide ranging network of suppliers willing to partner and exchange services in return for a shared customer base. TLC Marketing currently operate in 14 markets and have recently opened offices in Copenhagen, Brazil and China.
Other businesses which feature in the table include beauty products manufacturer Neal’s Yard Remedies, travel search engine Skyscanner and fashion retailer Misguided.

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Namaqua Brings Friends Together again!

TLC Marketing help Namaqua Brings Friends Together again

Following the success of their last Namaqua Friends campaign, Namaqua Boxed Wines have again partnered with industry specialists TLC Marketing to Bring Friends Together. Namaqua are experts in crafting wines to be enjoyed, pure and simple. And the best way to enjoy wine is with friends. Namaqua is the conduit for shared experiences with friends, hence the campaign Namaqua Friends.

The objective of the campaign is to increase sales whilst connecting with consumers. When the consumer purchases a box of Namaqua Sweet Rose or Johannisberger White wine they will be required to enter via a USSD line using a unique code to receive their instant rewards. Rewards range from a movie ticket, to shopping voucher and even a pizza voucher - rewards that you can experience with friends. The campaign will be communicated on pack and runs till the 1st of October 2016.

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PNA is Adding Colour to your day!

TLC Marketing's campaign for PNA

PNA is Adding Colour to your day, by giving consumers a free movie ticket to watch the family blockbuster Finding Dory. PNA is well known for the promotion of family values and this campaign will definitely provide a memorable family day out. All the consumer needs to do is spend R150 or more at any PNA store nationwide and WhatsApp their till slip to the number provided on POS. PNA have partnered with TLC Marketing to provide them with this awesome reward.

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Absa takes on Generation Z with its MegaU Youth campaign

TLC Marketing's campaign for Absa


Just as the banking and other industries started wrapping their heads around Millennials, a new wave of consumers is poised to reshape our world: Generation Z.

Generation Z, also known as iGen, Screenagers or the New Millennials, is the group of young people born between 1996 and 2010. Labelled as engaged, creative and confident, they are the first truly digital generation as most of them have never lived in a world without Internet access.

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We are hiring! Could you be our new Business Development Manager?

TLC Marketing Worldwide Business Developement Manager

TLC Marketing Worldwide -Africa is looking for a new Business Development Manager (Sales Executive) to join our team at our Sandton office.  As the market leader in incentive based campaigns we ran over 700 campaigns globally last year. Our South African office is growing at an exceptional rate with plans underway to expand our African footprint. If you are a self-motivated, hardworking individual who loves conceptualizing and selling promotional campaigns then you could be one for us. Applicable candidates should have a minimum of 5 years sales experience.

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Continental and Bupa finalists in the IPM Awards 2016

Continental and Bupa finalists in the IPM Awards 2016

TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres “Road Trip” and the Bupa “Out of the Blue” are amongst the two nominated at the prestigious industry awards.

The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judge’s winner of all Gold wins on the night.

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Bupa and TLC take home the CIM Customer Retention Award 2016

Bupa and TLC take home the CIM Customer Retention Award 2016

Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign.

Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions.

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TLC Marketing, the first London agency to win a Queen’s Award for Enterprise in International Trade

TLC Marketing, the first London agency to win a Queen’s Award for Enterprise in International Trade

Today, 21st April 2016, marks a special day in TLC Marketing’s history. Alongside the Queen’s actual 90th Birthday, we become the first London marketing agency to win a Queen’s Award for Enterprise in International Trade.

The Queen’s Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July.

TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the world’s best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand.

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TLC Marketing up for Promotional Marketing Agency of the Year and Best Agency for Creativity and Innovation

TLC Marketing Award

We are thrilled to announce TLC Marketing is a finalist in two categories for the Recommended Agency Register Awards 2016. Up for Promotional Agency of the Year and Best Agency for Creativity and Innovation, is a true testament to the hard work and dedication put in by every member of staff at our London HQ. 

The RAR Awards are best known for being totally dependent on client ratings and reviews so it is such a great achievement to be shortlisted as a finalist. An RAR Award is one of highest endorsements an agency can get, and from the people that matter the most, our clients. We would like to thank each and every one of our clients and partners who took time out of their busy schedules to leave us a rating and review for the services we’ve provided.

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Your holiday does not have to be over –Thanks to Tropitone!

TLC Marketing's Campaign for Tropitone

Tropitone is all about making memories whilst having fun in the sun, and their new campaign aims to do exactly that. According to Warwick Gird, Brand Manager at Tropitone, “This is a time of year where everyone longs to be back on their summer holiday, we are giving people the chance to relive those endless summer days.”
Tropitone have partnered with TLC Marketing Worldwide to run their ‘Your Holiday Does Not Have To Be Over’ campaign. To help consumers create new memories with their friends, Tropitone is giving away 30 weekends away to consumers. Each weekend away is for 4 people and the winners can choose from over 40 beautiful destinations around South Africa. The campaign was launched at the beginning of February and runs to the end of April 2016.

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Absa understands what students need

TLC Marketing's campaign for Absa

Absa has teamed up with industry specialists TLC Marketing to create a benefits programme for new and existing Student Silver Account holders. Qualifying account holders will have access to a selection of benefits each month. The benefits available are relevant to the student segment and range from data to fast food vouchers. The programme is aligned to the USP of the Student Silver Account which is, “the only student account that gives you more than you pay.”

“Managing your finances whilst studying can be daunting for most students which is why we offer the Student Silver Account, specifically designed to meet the immediate and unique banking requirements of a young adult on campus. By inviting students to open a Silver Account with us, we are offering not only unlimited electronic transactions for a low, fixed monhtly fee and 24/7 access to your money via the internet or your cellphone, but also the help and guidance of a trusted and respected financial partner. Don’t let money worries spoil the best time of your life - secure hassle-free daily banking with Absa that will allow you to concentrate on your studies rather than your banking hassles,” says Jan Moganwa, Chief Executive: Customer Segments at Absa Retail and Business Banking.

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Millennials: a marketing nightmare or dream come true?

Millennials: a marketing nightmare or dream come true?

We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.


Not all Millennials are the same

From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.

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The Frankies: awarding staff excellence

The Frankies: awarding staff excellence

Every year TLC Marketing hold their internal awards ceremony, The Frankies.

In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).

Due to the unprecedented success of last year’s Global awards, TLC Marketing will be repeating the ceremony this year in a much more lavish fashion.

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Sales and Marketing guru joins TLC Marketing

Sales and Marketing guru joins TLC Marketing

TLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director. Her core focus will be leading and directing the sales team in line with the agency’s strategic objectives.

Lee-Anne has extensive experience in the Sales and Marketing industry spanning over 11 years, having worked for industry specialists ZaPOP Media and Media 24. Lee-Anne commented, “I am honoured to be part of the TLC Marketing team and look forward to working alongside Preneshen to take the team to new heights.”

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TLC Marketing UK is one of the best places to work according to Best Companies

TLC Marketing wins Best Company to work for award

TLC Marketing are delighted to announce that they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves.

Priding themselves in their unique ‘family’ culture, TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.” 

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Top tips on how your brand can own 2016

TLC Marketing's tips on how your brand can own 2016

How can brands stay stong in 2016 and beat the war on price? How can brand values be retained and long term customer loyalty be obtained?

  • Add value and retain brand values. Don't feel forced into a cycle of discounts, we found 49% of customers actually considered special promotions to be very important in their decision making process when buying personal care products online. Special promotions don’t have to be price led, instead give your customers a purchase incentive that means something to them, enhances your brand positioning and doesn’t hurt your bottom line.
  • To tap into big events. We are set to have an action packed 2016. With Wimbledon, the Olympics and many other big events happening this year there is a wealth of opportunities to tap into. Tap into the health trend by offering your customers free sports lessons and wellness treatments designed to pamper and energise consumers in the new year.
  • Own the occasion. How can brands own the occasion? At TLC Marketing we have a dedicated Premiums team who can source anything you need perhaps a branded beach towel to upsell suncream, a free magazine or book stand to help sunbathers get the most out of their time in the sun, anything is possible. Just drop us an email and speak to our team.
  • Incentivise subscriptions. Nearly 40% of consumers who regularly purchase health and beauty products online say they're signed up for a subscription service. When it comes to products that consumers use regularly, subscription and loyalty services remove the need of having to make frequent trips to the store. Rewarding these subscriptions makes for a more loyal consumer base. Get in touch with the TLC team to find out which one of our 1,500 partners you could work with.
  • Create Loyalty. Earlier this year TLC Marketing worked with Rite Aid to provide 5 tiers of rewards for the new year, rewarding those loyal to the brand with tailored treats! The programme was a resounding success with a sales uplift of 11%. Get in touch with our team and see how we could do the same for your brand.


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Our blockbuster partnership with Wuaki.tv

Our blockbuster partnership with Wuaki.tv

TLC Marketing have announced their partnership with video on demand service (VOD) Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns.

Customers will have access to over 1,200 films. “Our clients need to build a more comprehensive relationship with their customers by offering something  which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it's a 2 for 1 card or credit for a film rental  we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing. 

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Celebrating Summer !

TLC Marketing's Summer Campaign for the Sunday Times

To celebrate Summer the Sunday Times partnered with TLC Marketing to execute the Sizzling Summer Campaign. Consumers who purchased the Sunday Times each Sunday from 15 November to 13 December are entitled to the special offers featured per week.TLC used their powerful partnerships to reward everyone purchasing with the opportunity to receive a Netflorist voucher, a shopping voucher and a R20 fuel voucher from Engen. The campaign was communicated in the newspaper, on social media and via the radio.

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Rewards to Smile about!

TLC Marketing's Campaign for Direct Rewards

Direct Benefits is aiming to make their clients Smile by offering them affordable lifestyle benefits. The company which specialises in affordable private healthcare solutions  has named the benefits programme Direct Rewards. Cosumers can choose from two lifestyle options for a monthly fee. They have partnered with TLC Marketing to provide them with relevant rewards to plug into their lifestyle benefits programme. Rewards range from Netflorist vouchers to shopping vouchers and even sports tickets.

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It's time to spoil yourself !

TLC Marketing's campaign for Mandy's and DX Smooth

Personal Care brands Mandy’s, DX Smooth and DX Pro- Series (owned by Lee Chem) partnered with TLC Marketing to spoil consumers who purchase their products.
Consumers who purchase any 2 Mandy’s or DX Pro- Series products will receive either a manicure or pedicure. Consumers who purchase any 2 DX Smooth products will receive a shopping voucher. The campaign is communicated via a sticker on pack. Each sticker contains a unique code which will allow the consumer to redeem their reward via a USSD line.

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Award Winning Creative Guru joins TLC Marketing - Africa

Award Winning Creative Guru joins TLC Marketing - Africa

TLC Marketing is excited to announce a new addition to their team, Ronnie Malden who joins the agency as Creative Director. Her core focus will be leading and directing the creative studio in line with our strategic objective of providing clients with integrated 360 degree campaigns.

Ronnie, is an award winning Creative Director and has over 20 years of advertising experience having worked in South Africa, the UK and Europe for large international agencies including JWT, Lowe & Partners, Saatchi & Saatchi, McCann Erickson and Ogilvy & Mather. She has worked on many brands during her career ranging from Unilever, Head and Shoulders, Nestle, Kellogg’s to The Bank of Scotland, and Motorola. Her national and international accolades include a BAFTA, a Loerie and The Gold American Effectiveness Award to name a few. Malden commented, “I’m thrilled to join TLC Marketing - Africa and look forward to the new challenge of using creativity to bring our offering closer to the clients’ brands."

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TLC Marketing Worldwide Africa selected as a finalist in National Business Awards

TLC Marketing Worldwide - Africa finalist in National Business Awards


We are ecstatic that we have been selected as a finalist in the Fast Growth Award category at the 13th Annual National Business Awards.


This year’s entries have proved to be extremely competitive across all categories with strong individuals and organisations entering the Awards from across South Africa. In association with the Top Performing Companies publication, the National Business Awards recognise the success, innovation, and ethics of South Africa’s leading companies and organisations across all industries.

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TLC Marketing supports Movember

It’s that wonderful time of year again where our TLC chaps toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health.
The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.
This year TLC joining are in, and doing so in style*. We’ve got marketing men in 13 countries taking part in the upper lipped challenge (check out our website homepage), all of them sacrificing their dignity, their partners’ kisses and their ability to eat puff pastry in a dignified manner!
Want to show your support? Then please donate here https://uk.movember.com
Keep checking our blog to watch their taches (and donations) grow!

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Namaqua brings friends together...

TLC Marketing's Campaign for Namaqua wines

TLC Marketing's Campaign for Namaqua speak to the concept of bringing friends together.Namaqua are experts in crafting wines to be enjoyed, pure and simple. And the best way to enjoy wine is with friends.Namaqua is the conduit for shared experiences with friends, hence the campaign Namaqua Friends.

The objective of the campaign is to increase sales whilst connecting with consumers. When the consumer purchases a box of Namaqua Sweet Rose wine they will be required to enter via a USSD line using a unique code to receive their instant rewards. Rewards range from a movie ticket, to music downloads and even pamper vouchers - rewards that you can experience with friends.The campaign is being commumicated on pack and through POS.

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Go Your way with BP and win your share of 300 000 prizes

TLC Marketing's campaign for BP

TLC Marketing is excited to share our first campaign in the petroleum sector for BP. The objective of the campaign was to increase spend at BP petrol stations. BP plays in a competitive fuel category with players like Shell, Engen, Sasol, Total and Caltex hence needed a campaign to differentiate themselves in the market.

Consumers who spend R300 or more at any BP petrol station nationwide stand a chance to win one of five fantastic rewards. Rewards range from Netflorist vouchers to sports tickets and 2 for 1 Movie Cards. Consumers will need to visit the dedicated mobisite, fill in their personal details and upload their till slip in order to enter.The campaign will run for two months and ends on the 20th of December. The campaign will be communicated through POS and on Radio.

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TLC Marketing's first 2 Campaigns in the Middle East !

TLC Marketing's first 2 Campaigns in the Middle East !


 After an extremely successful 5 years in South Africa TLC Marketing Worldwide – Africa has now embarked on its expansion plans into the rest of the continent. The growth into Africa is largely client led and the first two campaigns are for Jergens and Epson respectively.

Epson’s exciting BUY and FLY campaign entitles every Consumer who purchases any Epson product to the value of AED.600 to a Free return flight ticket to any 1 of 10 incredible Middle East destinations of their choice.

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Gaby’s Earth Foods REALLY Nuts about Health!

TLC Marketings campaign for Gabys Earth Foods

Gaby’s Earth Foods is so serious about Health, they are offering consumers a free two week gym pass at any Planet Fitness Gym nationwide when a consumer purchases any two packs of Gaby’s Earth Foods. The campaign aptly named “Nuts about Health” runs till the end of October. The brand partnered with TLC Marketing Worldwide – Africa to run this health focused campaign.
It’s truly an exciting month for Gaby’s Earth Foods as the campaign culminates with the launch of their revamped packaging. According to Salgado “the decision to revamp the packaging is multi-layered. We needed to create some real brand awareness and I feel our old packaging restricted this, the packaging just didn’t accurately capture who we are as a brand. The launch of our new packaging is, in a way our coming out party to the South African market and the partnership with Planet Fitness and our newly launched Facebook page has created a platform for us to get to know more about our consumer and also for our consumers to learn more about Gaby’s Earth Foods, who we are and what we stand for”. This family run business has gone from strength to strength and with new Director Adriano Salgado managing the business we can only expect more exciting things to come.

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TLC Marketing Worldwide Africa appoints new MD and CEO

Derek Miller CEO Africa

TLC Marketing Worldwide - Africa is proud to announce the promotion of Agency Director Preneshen Munian to Managing Director and Derek Miller former Managing Director to the position of CEO  for Africa and the Middle East.

“With the successful growth of our business in South Africa over the last five years, I am delighted to announce our expansion into other African and Middle East Markets. We are receiving more and more requests from clients to offer our services across the whole region and not just South Africa, therefore we are looking at a number of markets to open up offices in before year end,  exciting times lay ahead for TLC Marketing” explained Miller.

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Be A Life Saver

TLC Marketing Worldwide supports MOAS

Be A Life Saver. No one deserves to die at sea.

Last year over 3400 people drowned fleeing for a better life.

One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help.

As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes.

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TLC Marketing's cinema rewards

Wow your customers with the latest blockbusters, the funniest comedies and action packed dramas!

We’ve helped brands like Garnier  and L'Oreal Paris acheive a sales uplift of 30.9% and 20% respectively by connecting their customers with our cinema campaigns.

South Africa has the hottest releases coming up – from the much anticipated The Hunger Games: Mocking Jay part 2, Star Wars Episode 7 and The Peanuts Movie to name a few. With such a broad reach cinema campaigns can be completely targeted your customers.

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Absa takes graduates to the next level of banking

TLC Marketing's Campaign for Absa

Absa has teamed up with industry specialists TLC Marketing to reward graduates who open a Gold Graduate Account as they start out their careers.

Not only will graduates who open a new Gold Graduate Account (Gold Value Bundle Cheque Account) enjoy the benefit of a discounted rate of R25 per month on their banking fees for seven months, but if they transact three times within 30 days of opening the account they qualify to receive a spa treatment or an adventure activity for free!

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Elastoplast helps to cover the cost of Summer fun

TLC Marketing's Campaign for Elastoplast

TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.

Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.

Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.

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EE make fitness a lifestyle with free Fitbit Flex

TLC Marketing's campaign for EE

TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign.

The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset.

Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer.

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TLC helps AA customers go miles more with their latest summer promotion

TLC Marketing's campaign for AA

The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free!

UK's most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel.  The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA.

Once the customer has registered and activated their prepaid card, it will be valid for 12 months.  The first round of the promotion finished at the end of July, with the second round commencing for the whole of September.  We're really looking forward to seeing the results.  Watch this space.

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McCain campaign gets customers smiling!

McCain campaign gets customers smiling

McCain is spreading smiles across Italy with the help of TLC Marketing Worldwide. The campaign developed by TLC aims to amplify the core values of the brand outside of the home – making kids smile all across Italy at fantastic days out venues!

The campaign follows the core values associated with the McCain brand, it’s product range and in particular the Kid Smile product -their famous "smiley faces" made with potato.

From August 7, 2015 to October 31, 2015, all consumers who purchase two packs of Kid Smile will be rewarded with a day out at venues ranging from animal farms to theme parks. Consumers will be required to retain their receipts, join Club McCain on www.mccain.it and follow the prompts on the promotional page. The campaign will be  communicated on pack, through a dedicated section on the official website and communicated through POP and social media.

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Winter Winners Campaign

TLC Marketing's campaign for Sunday Times


 To warm up the Winter blues the Sunday Times partnered with TLC to execute the Winter Winners Campaign. Consumers who purchased the Sunday Times each Sunday from August 2nd-23rd were entitled to the special offers featured per week. What better way to warm up ,then with a movie and popcorn or a yummy pasta at your favourite restaurant.We used our powerful partnerships to reward everyone purchasing with the opportunity to have a night out to see the latest blockbuster or visit a restaurant of their choice courtesy of the Sunday Times. The campaign was communicated in the newspaper, on social media and via the radio.

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Gaby's Earth Food's NUTS about Health

TLC's Marketing's Interview with Gaby's Earth Foods

At just 23, Adriano Salgado has taken over as Director of this family run business, Gaby’s Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries , the brand has grown to be a true South African success story. Now some may say it is a mammoth task at just 23 but this is not the case for this dynamic, down to earth young man. TLC Marketing Worldwide-Africa sat down with Adriano to find out how he is adjusting to the role and to find out what he has planned for the company going forward.

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing Explains the Importance of Relationship Marketing

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand.

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

TLC takes home gold and silver trophies at the IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).
The IPM Awards are the promotional marketing industry’s most highly regarded awards  – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign  AND SILVER  in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing
Rob Scott, creative director at TLC Marketing UK, says: “In the discount-saturated world we live and work in, we’re so passionate about the danger to brands of continued discounting and price cutting, that we created our very own tongue-in-cheek campaign to highlight an alternative to price promoting.  We’re thrilled that the campaign has got the industry recognition it deserve.”
The campaign  for Added Value Everywhere has also scooped a DMA Award and DRUM Marketing Award so far this year.
John Pearson, managing director of TLC UK, says: “We’re over the moon with our trophies.   Although our A.V.E campaign was always meant to be tongue-in-cheek – we truly believe in its sentiment.   Price is obviously an important asset of a product, and it makes sense for manufacturers and retailers to use it. But price promotions are tactical, not strategic, and should be planned that way. 
“We believe that adding value is a better strategy than discounting; continuously proving that a budget of a few pennies per product can be turned into an entire campaign that will give brands positive content and build emotional connections with their consumers.  So let’s stop brand cruelty and start adding real value!” 

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Back to School : Say No to discounting and Yes to Adding Value

Back to school, TLC Marketing, adding value to your promotional campaigns

 Back To School. A time when coupons and rand off promotions reign king. You only have to step into retailers to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.
There is a proven way to stand out on shelf while simultaneously adding value. Offer something amazing, something fun; experiences that are exciting to your demographic. TLC Marketing creates emotional connections between brands and their customers by delivering the most engaging rewards and experiences, tailored to each demographic.
TLC Marketing USA and Reynold’s rewarded every purchase of Hefty slider bags with a free photo book to remember the summer holidays, a perfect way for Hefty to connect emotionally and drive purchase.
Don’t forget that weary parents have spent the school holidays chasing after children and juggling work with kids at home; they deserve to be rewarded. Spa treatments or the chance to kick back with dinner and a movie are the perfect treat.

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TLC Marketing Wins Platinum in Hermes Creative Award

TLC Marketing Wins Platinum in Hermes Creative Award

"Honoring the messengers & creators of traditional and emerging media”
TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.

“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative Awards

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TLC Marketing Worldwide takes home prize at the NC Awards


Another incredible success for the TLC Marketing Worldwide Italian office (www.tlcmarketing.com) at the NC Awards 2015 – the agency won the first prize for “ Best promotional campaign” with Ferrero K People.

All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park free entry tickets and much more.

NC Awards is the famous Italian event dedicated to marketing, which has by now reached its 9th year. It involves all major players in the sector, professionals and marketing & communication experts.

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TLC Marketing’s healthy partnership with wearables


TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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TLC Marketing Africa appoints new Partnership and Content Director

TLC Marketing Africa appoints new Partnership and Content Director

TLC Marketing is proud to announce a new addition to their dynamic team, Ntsiki Balfour who will head up the Partnership and Content division of the agency. He will be responsible for the strategic direction of TLC’s partner relations, both for independent networks & key brand partnerships. He will be tasked with innovation of the department including leading the local digital transformation of some of TLC’s core reward networks.

Ntsiki has over 12 years experience in the media, sales and marketing industry, working for the likes of Viacom, ETV and the SABC. “The communication value chain is constantly evolving and challenging marketers to come up with communications that integrate seamlessly into the consumer’s life and respond to the ever fragmenting communications mode. “ I’m really excited to join TLC Marketing as they embrace this change and are pioneers in incentive marketing-led campaigns that inspire consumers to react in a way that our clients desire...” Ntsiki Balfour.

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TLC Marketing’s 4 top tips for Mother’s Day campaigns


Mother’s Day is the one day in the year devoted to our mums. Therefore it’s imperative that we let them know how special they are. But do you know what mums really want for Mother’s Day? Here at TLC we’ve been talking to brands worldwide about how they can create campaigns to make mothers feel special and give them what they really want.

Here are our top tips:

Number 1

Quality time with family: According to a recent survey by PriceGrabber, 44% of mums would like to spend more quality time with family. Imagine a campaign which allowed just that, like the campaign we ran for with MLC insurance in Australia http://www.tlcmarketing.com/Market/au/Article/Post/MLC-Insurance-Entertainment-Pass- where we offered 2 for 1 Cinema tickets and 2 for 1 “Days Out” with the renewal of a policy.

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Organic Foods are Here to Stay and the Market is More Competitive than Ever for Brands

TLC Marketings view on the growth of Organic Foods

Organic foods are continually growing in popularity and are no longer a trend or an alternative to mainstream food products. Organic foods are part of the mainstream, they are here to stay.
Not only are organic foods here to stay, they are taking over the aisles and don’t come cheap. While fresh produce is the biggest organic item, consumers are looking out for organic milk, snacks, baby products, cooking oils, juices and even dog foods. There is too, a constant increase in the popularity of health, herbal and fitness supplements.
*Organic baby food is a growing segment in the organic market as more and mothers choose to bring their children up as naturally as possible. This consumer is desirable as they are willing to spend big in the name of organic at the same time as sales of other FMCG products sit reasonably still. With this competitive nature, brands must start looking towards promotions that invite trial, reward purchase and excite the customer. They must resonate with the Moms who only want the best for their families, and the boomers who are looking to live a healthier, more active life.

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Danone Vitasnella celebrates its 30th anniversary with a campaign from TLC Marketing Worldwide

Danone Vitasnella celebrates its 30th anniversary with a campaign from TLC Marketing Worldwide


TLC Marketing Worldwide is excited to announce the launch of the new promotional campaign developed for Danone Vitasnella in celebration of the brands 30th anniversary.
From March 18th to 15th  September 2015 consumers who purchase 6 jars of Vitasnella will be rewarded with either a 3 month subscription to video on demand service, a week of yoga or pilates classes or a pamper treatment.  
To redeem the rewards consumers will need to visit http://30anni.vitasnella.it/ and follow the prompts. The campaign is communicated on pack, through social media and in store via POS.

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A digital adventurer joins TLC Marketings HQ team

A digital adventurer joins TLC Marketings HQ team.

 Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.
After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.
He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.
“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.
Nick True, chairman commented on their latest hire “TLC Marketing’s really excited to welcome  Major to the team, 99% of our campaigns have a level of digital activation – we’re delighted to have Major lead our client’s digital innovation, development & delivery.”
TLC Marketing is the world’s leading added-value  agency. TLC has over 20 years’ experience in delivering successful campaigns ranging from loyalty platforms to consumer incentives by using intelligence from 13 international offices as part of the TLC Marketing Worldwide Group.

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The hard truth about loyalty

TLC Marketing at the Brand Equity and Customer Loyalty conference

“To avoid a price race to the bottom of the barrel, loyalty programs need advanced segmentation, highly relevant targeting and enriched customer experience to set them apart”, this is the hard truth about loyalty programs according to Preneshen Munian Agency Director of TLC Marketing Africa. Preneshen will be delving further into this topic and the ‘Golden Rules’ of Loyalty  at the annual Brand Equity & Customer Loyalty Conference 2015, taking place on the 25th and 26th March in Johannesburg.
The conference will be highlighting the most important aspects regarding branding strategies, loyalty programs, customer retention, partnerships, implementation, technology, brand equity, technology advancements in South Africa and how it affects the industry and measuring these brand & loyalty programs. The event will bring marketing, PR, and communication professionals the opportunity to successfully introduce and maintain loyalty programs.

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees.

Nick True, Chairman is delighted the business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.
Xavier Rolet, CEO, London Stock Exchange Group explains the report’s findings “The result is a list of companies that have not only performed strongly since 2009 – an exceptionally challenging period – but have also consistently outperformed their sector peers. This is a community of UK businesses that is richer and more varied than, we believe, has ever been identified in any other exercise of this type.”
1000 Companies to Inspire Britain is an annual celebration of some of the fastest-growing and most dynamic small and medium-sized enterprises (SMEs) in the UK. As well as identifying 1,000 companies, the annual report examines in detail the opportunities and challenges facing SMEs and looks at the sectors and trends that will shape the future of the UK economy. www.1000companies.com
TLC Marketing has proven their growth potential, with 2013 – 2014 figures showing a 30% revenue growth rate YoY . They have an expanding client base which includes 52 out of the top 100 brands* including McDonald’s, Coca-Cola, Samsung and Barclays. TLC Marketing is a global marketing agency specialising in value-added reward campaigns, operating out of 13 countries with their global HQ based in Marylebone, London. www.tlcmarketing.com.

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Join the excitement of this year's Rugby World Cup

Rugby world cup campaign tips from TLC Marketing's agency team

With the Rugby World Cup coming up this Spring brand sponsors are already in planning mode, but what can you do as a non-sponsor to leverage this opportunity?

Here at TLC we've shortlisted our four top tips on how to get involved:

  • Reward the biggest rugby fans with tickets to local games and rugby events
  • Give all of your customers the chance to look the part with personalised rugby balls and vintage rugby shirts
  • Bring the pitch to them with free inflatable rugby posts
  • Throw your customers a party with free braai kit for all the family to celebrate

Here at TLC we understand how to create the perfect reward campaign. Check out  South Africa sports campaigns here.

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Leveraging Hyper-Personalisation

Marketing trends in South Africa, hyper personalisation campaigns

Hyper Personalization seems to be the tool that marketers have only dreamed of for years: a tool that enables companies to collect mass amounts of individualized information about their customers. 

Hyper Personalization has been defined as the use of data to provide more personalized and targeted products, services, and content.* Marketers would now have the ability to create more meaningful connections with their customers, and drive customer loyalty through a type of customization that was previously considered impossible.

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 Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Managing Director for Africa, Derek Miller commented: ‘Music is one of the world's main forms of entertainment which reaches almost everyone. We are delighted to be working with the world leader in music which will bring access to up and coming local African artists as well as international artists all via our exciting joint promotions. I can hear this space rocking already’!

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TLC Marketing chats to Jeremy Maggs about Adding Value to brands

TLC Marketing and Jeremy Maggs chat about adding value to your brand

Our Managing Director, Derek Miller, was interviewed by Jeremy Maggs from The Redzone. Derek advises on how to Add Value to your brand. In the interview Derek also delves into the importance of brand building in South Africa, how incentivisation with purchase helps build loyalty to a brand and how a reward campaign has to be totally intune with the brand positioning and customer profile. Watch the interview here.

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KFC's festive campaign from TLC Marketing

KFC's festive campaign from TLC Marketing with edgars

In celebration of the festive season KFC has launched the Festive Bucket Campaign, promoting their 21 piece bucket. KFC rewarded their customers purchasing a 21 piece bucket during the festive period by giving them a chance of winning their share of R3 Million worth of R100 Edgars gift cards.

 KFC and Ogilvy & Mather Johannesburg partnered with TLC Marketing to activate this campaign. TLC Marketing provided the rewards and Ogilvy & Mather Johannesburg worked on the through the line creative executions. Make your Festive season So Good with KFC!

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Our top marketing predications for 2015

TLC Marketing South Africa's predictions for 2015

Technology continuing to drive change
We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such as Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.

Complexities of marketing streamlined
We expect a burst of new businesses aimed at helping marketing professionals simplify their work load. The breadth of channels, the volume of data and the expectation of real time responses will drive companies to look for simplifying solutions. According to Adobe 64% percent of marketers expect their role to change in the next year and 33% are confused over their role and responsibilities.

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TLC Marketing shines at MediaStar Awards

TLC marketing's awards at MediaStar

TLC Marketing Italy is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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ProShare Award for TLC Marketing

TLC Marketing wins a ProShare Award

TLC Marketing are thrilled to announce their success at the ifs ProShare awards.

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.  

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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The Greatest Sunday Times On Earth

TLC Marketing's campaign for Times Media Group

To drive circulation and celebrate summer, Sunday Times have started ‘The Greatest Sunday Times on Earth’ campaign which runs from the 26th of October to 16 November 2014. Each Sunday eligible readers will be rewarded with various vouchers ranging from shopping to holidays.
Upon purchase of the Sunday Times readers will be requested to SMS the relevant keyword for that Sunday to the allocated number in order to, receive a redemption code for the shopping voucher or SMS prompts with direction to the mobi site set up to redeem the dinning and holiday vouchers www.sundayrewards.co.za

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Award Winning Campaigns

TLC Marketing's campaign with Clarins

 TLC Marketing is proud to announce the wonderful results from the 11th annual Press and Outdoor Key Awards held in Italy, organized by Media Key. The prestigious event took place at the Iulm University (Mlian) on Tuesday October 7th, 2014.

The agency was awarded with a glorious first place for both the “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns. These were judged as the best in both the Integrated Promotional Campaigns and Direct Marketing categories.

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Sunday Times and TLC Marketing celebrate Women’s Day

Sunday Times campaign to celebrate Women's Day powered by TLC Marketing

To drive circulation and celebrate Women’s Day in South Africa, Sunday Times rewarded eligible readers with a R150 Health Spa voucher for a pamper treatment of their choice. 

Upon the purchase of the Sunday Times on the 10 of August, the reader received a R150 Health Spa Voucher. Readers were requested to SMS ‘SPA’ to the allocated number  in order to receive their redemption code.

Pamper rewards include a selection of facial, back massage, manicure and pedicure.

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TLC Marketing launches new division

TLC launches new sports division

With the advent of exciting summer sports upon us in South Africa from the Currie Cup to the PSL, we at TLC Marketing felt there was no better time to announce the creation of a new division specialising in Sport Marketing.

The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Marketing Week recently reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.

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Value Perceptions expected to change says TLC Marketing Worldwide

 TLC Marketing South Africa's advice on value perceptions

Companies should re-examine their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa.

"As the economy shifts into a lower gear, many companies are moving from advertising glitz and product features to talking about value. We see marketing campaigns speak of 'more for your money' or 'cost plus 3%', but often those campaigns fail to move the sales needle," says Munian.

Munian, is acutely aware that a company needs sales volumes to counteract the drop in margins that many of these "value campaigns" call for. This exposes the company to greater financial risk if sales do not materialise.

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Discounts alone do not make a successful promotional strategy

Advice from TLC Marketing on successful promotional strategies

South African companies spent R19bn on promotional marketing in 2013 - but only 26% of that was on value-added promotions, with the rest on price promotions. Derek Miller, Managing Director of TLC Marketing Africa, advises on how promotional marketers can correct the imbalance.

Everyone knows the four 'P's of marketing: Price, Product, Promotions and Place. Last year SA marketers spent a massive R19bn on promotional marketing: only 26% of that was spent on value-added promotions, according to a recent market sizing study by TLC South Africa. Naturally ATL marketing took the majority share of this, in order to maintain brand awareness and value for money.The rest was channelled into discounts, which suggests that even with the recession moving behind us, it looks like many brands' first thought is to discount.

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How to make your brand stand out in store

TLC Marketing's advice on how to make your brand stand out in store from TLC Marketing

“Differentiate. Don’t discount, add value”, this was the advice given by Derek Miller, Africa Managing Director of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on the 21 of August in Johannesburg, South Africa.

The enlightening conference was attended by brand custodians, retailers and category specialists within the retail marketing industry. Topics discussed consisted of various point of purchase and shopper marketing associated research and development.

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TLC makes a difference on Mandela Day

TLC Marketing  makes a difference


“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead” – Nelson Mandela
A difference is exactly TLC Marketing South Africa made on Mandela Day for the children at Diepsloot Community Care Centre. The children were treated to hotdogs, juice, chips and with each child receiving warm winter essentials at the end of the morning. It was truly a  heartwarming and gratifying experience for all those that attended.

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Care Connect Grow and excite your current consumers

Expert global advice on rewards from TLC Marketing

 “Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer’s needs” this was the recommendation given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held  in Johannesburg last week.

The conference covered key topics surrounding the advancements of loyalty programmes in and around South Africa such as:  the importance of digital platforms for customer on-boarding, gaining a competitive advantage in the industry and especially in South Africa, building CRM through innovation and technology and tools that are viable to utilize in order to maintain a good content management system.

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Increasing awareness of Shield

Campaign from TLC Marketing, Shield

Shield wanted to increase awerness of their new Shield men aerosol cans. Upon liking them on facebook you recieve a soccer ticket. Any updates made on their facebook page will automatically update on the potential target markets facebook page- constant communication.

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Imagine if every chocolate bar came with a free sports lesson…

Sports lesson and lifestyle rewards from TLC Marketing

That’s exactly what the team at TLC Marketing is proposing to some of our biggest brands in SA.

TLC Marketing has scoured the entire country creating  partnerships with some of the best kids sport providers – everyone from swimming  schools in Gauteng , dance schools in Western Cape and soccer academies  in Kwa-Zulu Natal  to create their ‘free sports lesson’ reward.

According to www.the-diet.co.za, it is estimated that 1 in 5 South African children is either overweight or obese, with 20% of children under the age of six being overweight. This is mainly due to poor diet and lack of exercise. Children who play computer games or sit in front of the TV all day long don't get any exercise and thus their bodies do not burn as much energy as they should.

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