Welcome to TLC South Africa
“Ask not what your customers can do for you. Ask what you can do for your customers”, this was one of the 5 Golden Rules of Loyalty communicated by Preneshen Munian Agency Director of TLC Marketing Africa to delegates who attended the annual Brand Equity and Loyalty Conference is Johannesburg last week.Read more >
Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.
After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.
He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.
“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.
Nick True, chairman commented on their latest hire “TLC Marketing’s really excited to welcome Major to the team, 99% of our campaigns have a level of digital activation – we’re delighted to have Major lead our client’s digital innovation, development & delivery.”
TLC Marketing is the world’s leading added-value agency. TLC has over 20 years’ experience in delivering successful campaigns ranging from loyalty platforms to consumer incentives by using intelligence from 13 international offices as part of the TLC Marketing Worldwide Group.
TLC Marketing Worldwide is excited to announce the launch of the new promotional campaign developed for Danone Vitasnella in celebration of the brands 30th anniversary.
From March 18th to 15th September 2015 consumers who purchase 6 jars of Vitasnella will be rewarded with either a 3 month subscription to video on demand service, a week of yoga or pilates classes or a pamper treatment.
To redeem the rewards consumers will need to visit http://30anni.vitasnella.it/ and follow the prompts. The campaign is communicated on pack, through social media and in store via POS.
Read more >
Organic foods are continually growing in popularity and are no longer a trend or an alternative to mainstream food products. Organic foods are part of the mainstream, they are here to stay.
Not only are organic foods here to stay, they are taking over the aisles and don’t come cheap. While fresh produce is the biggest organic item, consumers are looking out for organic milk, snacks, baby products, cooking oils, juices and even dog foods. There is too, a constant increase in the popularity of health, herbal and fitness supplements.
*Organic baby food is a growing segment in the organic market as more and mothers choose to bring their children up as naturally as possible. This consumer is desirable as they are willing to spend big in the name of organic at the same time as sales of other FMCG products sit reasonably still. With this competitive nature, brands must start looking towards promotions that invite trial, reward purchase and excite the customer. They must resonate with the Moms who only want the best for their families, and the boomers who are looking to live a healthier, more active life.