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Samsung, Free music downloads

Objetivos:

The latest TLC promotional campaign for Samsung that focuses on MP4 products range by rewarding consumers with different appealing experiences.

Mecânicas:

Consumers that purchase a Samsung MP4 product will get a pre-voucher in store or download it from the website, send it to TLC to receive an active code that can be used to access the dedicated website, where the prize can be chosen and the related request form filled. Upon reception of all documents TLC Personal Concierge will finalize the booking.

Territórios:

Italy

Comunicação da Campanha:

Pre-Voucher, POS and Dedicated Website

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