Objetivos:

Drive awareness and trial of Appletiser

Mecânicas:

Campaign promoted via outdoor ambush marketing programme at the main transit hubs in Sydney and Melbourne.

Customers at Wynyard, Martin Place, Bondi Junction and Federartion Square hubs were awarded a free trial size bottle of Appletiser and a Lucky Draw card. Customers invited to purchase Appletiser in order to claim their Lucky Draw prize, using their card code on the promotion website

Prizes included FREE pamper treats, dance lessons, personal trainer session and yoga classes

Territórios:

Australia - Sydney and Melbourne

Comunicação da Campanha:

Via outdoor ambush marketing programme at Sydney and Melbourne's prinicpal transport hubs