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Aquafresh, free sport lessons

Objetivos:

Increase sales of Aquafresh toothpastes in a specific retailer.

Mecânicas:

When the consumer purchases an Aquafresh toothpaste, he can choose a prize amongst a selection that includes a free week at the gym, a free week of pilates and a Personal Trainer session.

A pre-voucher can be found in store and needs to be filled and sent to TLC together with a receipt. TLC Personal Concierge Department will then finalize the booking.

Territórios:

Italy

Comunicação da Campanha:

In store promotion: posters, stoppers, floorminder, crowner, dedicated website.

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