Objetivos:

To push sales of toys during summer 2010.

Mecânicas:

Customers get a free baby activity (baby gym, baby swim, music, massage,...) when they purchased 2 products.

Resultados :

The target (Mothers with kids 0/3 years old) loved the reward.

The Chicco's sales increased during the promotion period!

Territórios:

France

Comunicação da Campanha:

 Promotion launched from May to September and supported by POS, vouchers and website.