To push sales of toys during summer 2010.
Customers get a free baby activity (baby gym, baby swim, music, massage,...) when they purchased 2 products.
The target (Mothers with kids 0/3 years old) loved the reward.
The Chicco's sales increased during the promotion period!
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Comunicação da Campanha:
Promotion launched from May to September and supported by POS, vouchers and website.