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Citroën, 241 Cinema for a whole year

Objetivos:

To incite web users to participate in Citroën’s online survey on a dedicated website.

Mecânicas:

Once customers completed the online the survey, they received a 241 cinema card which offered a free ticket for every ticket purchased in Gaumont-Pathé cinemas, one of France's largets cinema chains, for a whole year!

Resultados :

Thanks to this flagship reward, Citroën was able to drive a lot of traffic to its website and maximise their survey response rate.

Territórios:

France

Comunicação da Campanha:

Website

Cinema card

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