To increase sales for Head & Shoulders' shampoo range.
For any promotional pack purchased, the customer was offered a choice of experiences from any of the following completely free:
One week gym pass
Days out entry ticket to theme parks & family attractions (i.e. zoo’s, parks, adventure centers, farms, aqua parks, …)
Skiing / water skiing session
The choice of many different rewards, for all different audiences, gave Head & Shoulders the opportunity to improve customer loyalty and attract new customers.