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Kellogg’s, Free Days Out

Objetivos:

To increase sales of Kellogg's cereals products and reinforce the product’s family-orientated image.

Mecânicas:

A 241 Days Out voucher was on every promotional pack of cereals. The pass gave a free child entry to Days Out venues for the purchase of an adult entry ticket.

The consumer could visit the bespoke promotionial website to choose from a wide selection of participating venues.

Resultados :

Kellogg's consumers engaged very well with this reward. Kellogg's saw a high number of online visits to the dedeicated website designed specifically for this promotion.

Territórios:

France

Comunicação da Campanha:

On-pack promotion

Website

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