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Kellogg's, Italy

Objetivos:

Increase sales of Kellogg’s Coco Pops products range, introducing emotional consumer incentives that are in line with the brand and strongly appeal to its target audience.

Mecânicas:

Consumer purchases a product from the range and finds the 2x1 Fun Parks Voucher on the box –  then simply checks Kellogg’s website or contact TLC Milan for further information on available parks and presents the voucher at the door.

Territórios:

Italy

Comunicação da Campanha:

Voucher, Dedicated Website

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