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Lagostina, wellness and countryside resort weekends

Objetivos:

To ensure sales uplift of Lagostina products during promotional period.

Mecânicas:

The promotional campaign is structured into two different levels depending on the amount spent by consumers - the first level rewards with a free wellness experience. In case of further spent, consumers are given a free weekend stay at a countryside resort for two people.

Consumers simply need to download the voucher from dedicated micro website and send the active code with receipt to TLC, which finalizes the booking.

Comunicação da Campanha:

POS and dedicated website.

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