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Lavazza 100 free photos print, Italy

Objetivos:

To ensure uplift in sales of  Lavazza“ 10 Espresso Coffee”  booklet sold in AgipCafe’ points, while raising brand awareness.

Mecânicas:

When purchasing a Lavazza “10 Espresso Coffee” booklet, consumer finds a voucher that needs to be filled and sent to TLC, together with the receipt. TLC will send the code that can be used on the dedicated website to order the 100 photo prints.

Territórios:

Italy

Comunicação da Campanha:

AgipCafè POS and dedicated website.

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