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Levi’s jeans, Free Music events

Objetivos:

To increase sales and average basket spend of Levi's products. Levi's also wanted  to reinforce their brand positioning and image.

Mecânicas:

Customers who spent over 120€ on Levi’s products during the promotional period, Levi's would offer a free festival music pass, which entitled the consumer to a free festival entry amongst a wide selection of participaing music venues and events.

Resultados :

This reward proved to be a fantastic fit with Levi’s customers.

Territórios:

France

Comunicação da Campanha:

Vouchers

In-store promotion

Festival pass

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