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Mastercard, Free Dining

Objetivos:

 A promotional campaign created to incentivate the use of Mastercard in restaurants.

Mecânicas:

Consumers get a 10% discount in selected restaurants when paying with Mastercard. A dedicated website is also available to find out which Italian restaurants are taking part in the promotion.

Territórios:

Italy

Comunicação da Campanha:

Dedicated Website, POS

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