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Mattel: dance, sport and 2x1 Fun Park voucher

Objetivos:

To ensure uplift in sales of Barbie and Hot Wheels toys during promotional period.

Mecânicas:

Consumer purchasing a Barbie “ I Can Be” or “ Fashionistas” or a Hot Wheels toy immediately receives a prize of choice amongst a selection that include: a week of dance classes or a 2x1 entry in Fun Parks and a week of sport classes or a free entry in an Adventure Park.

Territórios:

Italy

Comunicação da Campanha:

POS, pre-voucher, voucher.

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