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Microsoft PC accessories: wellness

Objetivos:

To ensure uplift in sales of all PC accessories costing more than 20 € ( i.e. mouse, webcam, keyboards) in over 40  Mediamarket points of sales nationwide.

Mecânicas:

A promotional campaign offering a choice of wellness prizes to consumers purchasing the products. Consumers can choose amongst a SPA day or a short stay for 2 people at a countryside resort. Prevoucher can be found in store and  needs to be filled with all details and sent to TLC with receipt in order to obtain the chosen prize.

Timings: From December 1st to December 31st

Territórios:

Italy

Comunicação da Campanha:

POS (creative materials in store such as posters, postcards, floor stands), dedicated website and retailer website.

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