Nokia wanted to incite their authorized dealers to sell the new nokia‘music download’, ‘navigation’ and ‘messaging’ services in addition to the Nokia handsets.
The target group for this campaign were the authorized Nokia retailers and their employees.
This campaign was unique as it was based on a point collection mechanic: for every additional service sold to a consumer, the salesperson would receive a certain amount of points, which they were able to collect and redeem against various rewards.
They could chose from a 241 cinema card, fuel vouchers or even a freeEuropean free flight!
The campaign is still running.