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Nokia Mix Campaign: 241 Cinema Card, Free fuel vouchers or a Free European flight

Objetivos:

Nokia wanted to incite their authorized dealers to sell the new nokia‘music download’, ‘navigation’ and ‘messaging’ services in addition to the Nokia handsets.

Mecânicas:

The target group for this campaign were the authorized Nokia retailers and their employees.

This campaign was unique as it was based on a point collection mechanic: for every additional service sold to a consumer, the salesperson would receive a certain amount of points, which they were able to collect and redeem against various rewards.

They could chose from a 241 cinema card, fuel vouchers or even a freeEuropean free flight!

Resultados :

The campaign is still running.  

Territórios:

Germany

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