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Orange: The Great Escape

Objetivos:

To increase new post-pay customer acquisition and encourage upgrades to an Orange talk plan during difficult trading times. Orange wished to produce an incentives campaign that provided over and above other competitors in the market.

Mecânicas:

Phone users signing up to or upgrading an Orange plan were invited to redeem a free flight to Europe or America. 20,000 flights were available for redemption

Resultados :

Industry feedback:

“One of the most attractive freebies we have seen in the mobile industry. Customers could  put an extra £250 in their pockets from the money saved”

Steve Weller, USwitch.com
 

Comunicação da Campanha:

Campaign ran for 1 month. Campaign delivered in-pack with POS material, and was supported by a promotional website and national press advertising

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Testemunhos

“We were very pleased with the slick processes implemented by TLC and we saw a 10% increase in telesales activity in a period in which this normally decreases.” Orange,UK