To increase new post-pay customer acquisition and encourage upgrades to an Orange talk plan during difficult trading times. Orange wished to produce an incentives campaign that provided over and above other competitors in the market.
Phone users signing up to or upgrading an Orange plan were invited to redeem a free flight to Europe or America. 20,000 flights were available for redemption
“One of the most attractive freebies we have seen in the mobile industry. Customers could put an extra £250 in their pockets from the money saved”
Steve Weller, USwitch.com
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Comunicação da Campanha:
Campaign ran for 1 month. Campaign delivered in-pack with POS material, and was supported by a promotional website and national press advertising