To ensure uplift in sales of Dulux Superstars and Led Parathom light bulbs offering a range of rewards in line with brand values.
Consumer purchases a light bulb during promotional period and receives a reward of choice between a 2x1 night in a Ecohotel nationwide or 6 months free magazine subscription (Jack or Focus Brain Training). A pre-voucher can be found in-store that needs to be filled in and sent to TLC who will then send the active code and proceed with the booking of the chosen prize.
Comunicação da Campanha:
POS and dedicated website.