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Osram: free subscription to a magazine or a 2x1 night in Ecohotel

Objetivos:

To ensure uplift in sales of Dulux Superstars and Led Parathom light bulbs offering a range of rewards in line with brand values.

Mecânicas:

Consumer purchases a light bulb during promotional period and receives a reward of choice between a 2x1 night in a Ecohotel nationwide or 6 months free magazine subscription (Jack or Focus Brain Training). A pre-voucher can be found in-store that needs to be filled in and sent to TLC who will then send the active code and proceed with the booking of the chosen prize.

Territórios:

Italy

Comunicação da Campanha:

POS and dedicated website.

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