Increase quantity of Pepsi Bottling Company products sold during a 30 day period.
Customer completes redemption form and mails to TLC along with proof of purchase. A voucher was sent to all qualified customers which guided them to a branded website to choose their reward: free round of golf, spa treatment or fun pass. Website provided a list of participating venues where customers could redeem their reward.
Met all client expectations and created a buzz with participating retailers.
Comunicação da Campanha:
In-store displays via POS signs and stickers that were placed on bottles.