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Pepsi - Free Round of Golf, Beauty treatment or Fun Pass

Objetivos:

Increase quantity of Pepsi Bottling Company products sold during a 30 day period.

Mecânicas:

Customer completes redemption form and mails to TLC along with proof of purchase.  A voucher was sent to all qualified customers which guided them to a branded website to choose their reward: free round of golf, spa treatment or fun pass.  Website provided a list of participating venues where customers could redeem their reward.

Resultados :

Met all client expectations and created a buzz with participating retailers.

Territórios:

Eastern United States

Comunicação da Campanha:

In-store displays via POS signs and stickers that were placed on bottles. 

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