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Credem Bank: pay a visit or open a new account and be rewarded

Objetivos:

A promotional campaign aimed to build traffic at Credem selected branches and boost clients acquisition.

Mecânicas:

All the consumers that visit Credem branches in Verona during promotional period get a reward of their choice: beauty treatment, 2x1 fun parks tickets or 2x1 Menu voucher. Campaign were communicated through POS materials in store, adv posters and hostess days.

In addition to this, all consumers opening a bank account during promotional period get an additional reward of their choice: a night x 2 at a countryside resort, a 2x1 menu card, a SPA day x 2 or a family pack including a car check up, a 2x1 fun park ticket and a beauty treatment. This was also communicated in store.

Territórios:

Verona - Italy

Comunicação da Campanha:

Bank branches, hostess days, flyering.

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