To boost sales of Havana Club thanks to a promotion that gives a message truly in line with brand values.
Consumers buying the products during promotional period will find a pre-voucher on pack. It needs to be filled and sent together with receipt to TLC.
TLC will then send an active code that can be used to log on the dedicated website to book dance lessons in the chosen academy.
Comunicação da Campanha:
In-store (on pack), dedicated landing page on website.