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A Free Taxi Voucher with Pernod Ricard

Objetivos:

To boost sales of the following brands: BALLANTINES, ABSOLUT, WYBOROVA, HAVANA 3, HAVANA ESPECIAL, HAVANA 7, MALIBU and RAMAZZOTTI while communicating a strong message in line with brand values.

Mecânicas:

Consumers buying the products during promotional period will find a pre-voucher on pack. It needs to be filled and sent together with receipt to TLC. TLC will then send an active taxi ride voucher with a telephone number to call in order to finalize the booking.

Consumers can also take part to a final draw to win a trip to New York and weekly pre-paid cards for a value of 100 € to go to parties and home by taxi.

Territórios:

Italy

Comunicação da Campanha:

In-store (on pack) and dedicated landing page on website.

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