To boost sales of the following brands: BALLANTINES, ABSOLUT, WYBOROVA, HAVANA 3, HAVANA ESPECIAL, HAVANA 7, MALIBU and RAMAZZOTTI while communicating a strong message in line with brand values.
Consumers buying the products during promotional period will find a pre-voucher on pack. It needs to be filled and sent together with receipt to TLC. TLC will then send an active taxi ride voucher with a telephone number to call in order to finalize the booking.
Consumers can also take part to a final draw to win a trip to New York and weekly pre-paid cards for a value of 100 € to go to parties and home by taxi.
Comunicação da Campanha:
In-store (on pack) and dedicated landing page on website.