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Nivea Deodorant - wellness treatments

Objetivos:

To boost sales of Nivea for Men products during promotional period and incentivate multiple purchases.

Mecânicas:

Consumers purchasing at least 3 Nivea Deodorants products during promotional period ( of which one needs to be a Nivea Invisible B&W product)  receive a wellness experience of choice including a beauty treatment, a free haircut, a week at the gym or a session with a Personal Trainer.

Pre-voucher is found in stores - it needs to be filled in with indication on chosen reward and sent to TLC together with receipts. TLC will send the active code that can be used for self-redemption on dedicated website.

Territórios:

Italy

Comunicação da Campanha:

POS e web

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