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Nivea Visage - Magazines subscription

Objetivos:

To boost sales of Nivea Visage products during promotional period and incentivate multiple purchases.

Mecânicas:

Consumers purchasing at least 2 Nivea Visage products during promotional period ( one of which needs to be a face cream) receive a 6 months free subscription to a magazine of choice.

Pre-voucher is found in stores - it needs to be filled in with indication on magazine of choice and sent to TLC together with receipts. TLC Concierge will then finalize subscription.

Territórios:

Italy

Comunicação da Campanha:

POS

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