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Martini Soda Box Collection

Objetivos:

To boost multiple sales of Martini Soda at selected venues while promoting multiple purchase.

Mecânicas:

Consumer ordering 2 Martini Sodas gets a special, personalized box at the bar. The box contains some gadgets and an active code that can be used to redime the chosen experience. Consumer can choose amongst a wellness experience, music download or gourmet voucher.

GLAMBOX: a wellness voucher that gives an experience of choice amongst beauty treatment, a free haircut, free week at the gym or a session with personal trainer.

PLAYBOX: a music download voucher (mp3 track  plus 1 month free streaming).

FLIRTBOX: Gourmet voucher – includes choice amongst 2x1 dinner, free tasting or a discount at selected restaurant.

Territórios:

Italy

Comunicação da Campanha:

Facebook, Press, Flyers.

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