Objetivos:
To ensure uplift in sales and raise brand awareness during promotional period.
Mecânicas:
Consumers purchasing a Fresh Extreme hair remover during the promotional period receive a reward of choice between a free Wellness tratment or a SPA free entry. Consumers can book the chosen experience directly by logging on the dedicated promotional website.
Comunicação da Campanha:
In store material including totems, posters, vouchers and crowners. Dedicated internet website.