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Rowenta irons - Pay TV

Objetivos:

The fifth campaign realized by TLC Italy for the brand which aims to ensure uplift in sales of ironing  products Steamim, Pro Master and Focus.

Mecânicas:

Consumers purchasing a Rowenta ironing product during promotional period receive a FREE three month subscription to Mediaset Premium (pay TV) which gives previews on movies, tv series and documentaries. Leaflets and prevouchers are available in stores.

Territórios:

Italy.

Comunicação da Campanha:

In store materials, totem, leaflets and prevouchers.

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