Objetivos:
Promote purchase of specified products and encourage brand switching in this category
Mecânicas:
Customers purchasing one product from the specfied product ranges can receive a 2 for 1 Movie Pass, valid for repeat use for 6 months
Comunicação da Campanha:
Various POS items to push promotional prescence at the point of purchase : A2 Posters, onpack stickers, in store counter cards and redemption pads