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Shell V Power - retail offers and discounts

Objetivos:

Loyalty campaign created for Shell V Power Club customers – for those passionate about driving.

Mecânicas:

TLC tasked to source and recruit premium quarterly offers to appeal and entice Shell V Power members
 
Customers then directed online to their dedicated portal to redeem online or simply calling an order number.

Territórios:

Australia

Comunicação da Campanha:

The Shell V Power Club is promoted heavily at store level, point of purchase and supported online.

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