Objetivos:
Loyalty campaign created for Shell V Power Club customers – for those passionate about driving.
Mecânicas:
TLC tasked to source and recruit premium quarterly offers to appeal and entice Shell V Power members
Customers then directed online to their dedicated portal to redeem online or simply calling an order number.
Comunicação da Campanha:
The Shell V Power Club is promoted heavily at store level, point of purchase and supported online.