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Sunsilk - Free Pamper

Objetivos:

Campaign designed to drive sales among new and lapsed customers and increase frequency among current users.

Mecânicas:

Customers required to purchase any 2 Sunsilk hair care products to qualify for a FREE pamper treatment.

Territórios:

Australia

Comunicação da Campanha:

- Promoted exclusively in Woolworths stores (700+) in Australia
 
- Advertised through on pack stickers, shelf wobblers and in-store leaflets, plus a promotional website.
 
- Promo live 1st May – 1st June 2009

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