Campaign designed to drive sales among new and lapsed customers and increase frequency among current users.
Customers required to purchase any 2 Sunsilk hair care products to qualify for a FREE pamper treatment.
Comunicação da Campanha:
- Promoted exclusively in Woolworths stores (700+) in Australia
- Advertised through on pack stickers, shelf wobblers and in-store leaflets, plus a promotional website.
- Promo live 1st May – 1st June 2009