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THQ - new game launch

Objetivos:

Promotional offer used to push the purchase of THQ's new game 'Lego Pirates of the Caribbean' through JB HI-FI stores, from its release date

Mecânicas:

Customers purchasing the game where provided with their reward flyer at the point of purchase. This flyer contained a unique code for customers to use via the promotional website,  to redeem their 2 for 1 Movie vouchers

Territórios:

Australia

Comunicação da Campanha:

Via promotional leaflets in store

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