VOLTAR A CASE STUDIES

TRUenergy - acquistion drive

Objetivos:

Acquisition campaign designed to recruit new customers to TRUenergy
 

Mecânicas:

Recruited through the ‘door knocker’ channel; new TRUenergy customers may choose one promotional reward, from a choice of four, when signing up to receive TRUenergy supply. 

- Blu Ray Player
- Soniq Digital Camera
- One night Hotel Break
-  2 for 1 Movie offer for 12 months
 

Rewards mailed out to customers.
 

Resultados :

Dramatic increase in speed and volume of new customers, coupled with lower churn levels

Territórios:

QLD & NSW
 

Comunicação da Campanha:

Through the door knocker channel only

Promo live 28.02.2011 and 10.06.2011.

Imprima este case study

Descubra o que podemos fazer
pela sua marca

Ligue para o nosso escritório de Lisboa através do :
+351 218 95 21 00
Ou envie-nos um email
ola@tlcmarketing.com