Chips Ahoy campaign by TLC Marketing China

Chips Ahoy

Integrated campaign

  • Brief
  • Solution
  • Delivery

To incentivise sales of the Chips Ahoy! brand, be disruptive, increase retweets on the WeChat platform

TLC created a mobile game on WeChat to allow customers to roll the dice for rewards including party funds and game vouchers.

Campaign concept, Mobile optimised HTML email campaign, reward delivery, all creative assets.

CA! WeChat account followers increased 33%; WeChat campaign participation rate increased 50 % (compared with previous campaigns).

Chips Ahoy digital campaign by Award winning agency TLC Marketing
Chips Ahoy digital sales promotion campaign