In the next three months Pepsi will reach more than 500 million people, in over 400 cities in China, with discounts at local restaurants, KTV venues, dance studios and more – not to mention a selection of ‘Star Prizes’ available on the website, including an online shopping card valued at up to 1000RMB! All of this created, sourced and delivered by TLC Marketing Shanghai.
With special codes under the caps of 600 million bottles of Pepsi, Mirinda and 7-Up, Everyone's a winner! All customers need to do is purchase one of these Pepsi products and then redeem their cap code online to win a prize of at least 200RMB in value.
Launched today, this campaign is being heavily marketed using a range of communication tools including outdoor advertising, online banners, promotional flyers in leading retail chains and of course, on the bottles themselves.
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